Successful businesses know that in order to grow their presence on Facebook, they need a strategy. This is what this blog post is all about: fundamental best practices for growing your Facebook presence faster and more effectively. We will go over how to successfully set up an account, create posts with the right type of content, attract followers, and much more!
P.S. Want to get started on Faceboook? You’ll need an account. In SocialAppsHQ, we have a variety of Facebook accounts that you can choose from.
1. Go Live on Facebook
This is the first step to growing your Facebook presence. When you go live, you give followers a chance to interact with you in real time. You can ask them questions to get discussion going and draw people in while you are live.
We recommend that you go live at least once a week, if not more often depending on what type of content you are producing and the size of your following. It should be noted that if you are going live on a regular basis, it will take more work to keep your followers interested; the best way to do this is by adding in different types of content.
To get ideas for your Facebook live, we recommend looking at other businesses in your industry to see what type of content they produce. By doing this you can start brainstorming and get a better idea for the different types of live videos that are worth creating.
There is no right or wrong way to go live on Facebook; it all depends on who your audience is and how you want to present yourself. You can do a Q&A, video content with your products or services, tips and tricks for using Facebook, etc.
The key is that you need an interesting live idea in order to bring followers into the conversation with you; make sure it’s something they will enjoy!
2. Be Consistent on Posting on Facebook
No matter what type of business you are in, consistency is key to success. This also applies on Facebook: if you post at least once a day, it will keep your content fresh and interesting for followers who have liked or followed your page.
You can also use Facebook’s scheduling tool to post your content at a specific time. This will allow you to post a content with less effort, but still have that same level of consistency.
The key is to keep posting your content at a consistent rate so that you can keep your followers engaged. You can also check your analytics to find the best time to post your content and optimize your social media strategy for Facebook posts.
Note: Don’t just post content for the sake of posting content. Keep it relevant and engaging, so that you’re not just filling up your timeline with posts for no reason.
3. Publish More Video Content on Facebook
It’s a good idea to publish more video content on Facebook. Videos are not only engaging, but they also work well with mobile devices and can be shared widely as long as you link them from your page.
Video is a great way for companies to get their message out in an entertaining manner that will attract new customers or followers. Instead of using just text posts, you can mix it up with a video too.
You don’t need to have a fancy video camera or editing software, as you can simply use your smartphone. You can also be more creative and try different angles of the same subject matter.
Video content is here to stay, so it’s important for businesses to get in on this trend if they haven’t already done so.
Note: Video posts tend to have higher engagement rates, so it’s worth the effort to create a video.
4. Engage With Your Audience on Facebook
To grow your online presence, you should engage with your audience on Facebook. You can do this by responding to comments, thanking people for liking or sharing posts, and asking them questions that you know they might be interested in.
You want to maintain a two-way dialogue with your followers so that they feel like there’s an active exchange going on between the company and their customers. This is a great way to maintain customer loyalty and reach new people, as well.
This is especially important if you have a lot of followers on your page – don’t just post content without anyone commenting or liking it! That’s not going to grow your presence at all. Engaging with your audience will encourage them to come back more often in order to get a response from you.
5. Create a Facebook Group
Facebook group are a great way to connect with your audience, and will provide you the opportunity for deeper discussions. Consider starting a Facebook group for fans of your brand; this can be used as an avenue to foster engagement and offer exclusive content like Q&A sessions and giveaways.
To make sure that the Facebook Group stays active, you can do the following:
- Start with a post to get the conversation started.
- Keep it interactive and encourage participation with questionnaires.
- Special offers or discounts can also be given out as an incentive for fans to join your group. Additionally you could have exclusive content that is only accessible through this Facebook Group.
- Provide value by offering content that is curated specifically for your Facebook Group.
- Offer a way in which to interact with one another by creating polls, surveys and questionnaires.
A good strategy is that you can invite well-known experts in the field to do a Q & A session. This will help your brand get recognition.
6. Run Facebook Events
Facebook events is a good way to grow your following and build an audience.
Events can be used for a wide range of purposes, from company celebrations to product launches. To make your event successful follow these steps:
Create the event page on Facebook with proper details like date, time, location etc. Create invites that include important information about the events such as what you will do at this event, why you are hosting this event and what attendees should bring.
After the event is over make sure to thank people for coming by posting a recap of the events on your page or group profile.
7. Create Content Based on Viral Content
You need to stay updated to what is happening in the world to know what will make content that goes viral.
To do this, you can:
- Look at trending topics on Facebook and other social media sites.
- Monitor what’s hot in your industry to know where conversations are happening online, and then create content that is related to these topical discussions.
- Keep an eye out for popular memes which may relate to a current event or trend.
- Monitor what’s trending in your industry by doing a search and then create content that is related to these topical discussions.
By creating viral content, you will be able to get more people talking about your brand which can lead to increased customer retention and awareness for your company.
We hope this post has helped you better understand the best practices for Facebook, as well as how to take advantage of them. If you have any questions or suggestions about what we’ve discussed in this article, please contact us! Our team would love to hear from our readers and help with anything that might be on your mind.