How To Create and Promote an Event on Facebook

How To Create and Promote Facebook Event

The Event on Facebook is a great way to promote your event and engage with the public. Creating an Event on Facebook can help you generate more traffic for your event, as well as get people interested in what you have to offer! In this article, we will discuss how to create an Event on Facebook and best practices for promoting it so that it gets the maximum number of RSVPs.

P.S. Need help to get more awareness about your Facebook event? We can help! Our team of social marketers can provide marketing services for Facebook friends to check out your upcoming events!

What is a Facebook Event

Facebook Events

A Facebook Event is a way to notify your friends that you are hosting an event. This can be as simple as a birthday party or gathering, but more often than not it’s used for marketing purposes. For example, a company might put up an Event for a new product release, or to promote a webinar about their program.

Facebook Events allow people who have RSVPed to the Event on Facebook to communicate with each other through comments and posts before and during the Event on Facebook itself.

Benefits Of Using Facebook Events

There are many benefits of using Facebook Events

Easy to invite people to your Facebook events

It is very easy to invite people to your Event on Facebook. To do this, simply click the “Invite” button in the top right corner of an Event and select who can see it when prompted.

This is the perfect way to invite a wide audience to your Event.

Save Time

Instead of having to go through all your email contacts one by one, Facebook Events can be created and shared in a matter of minutes.

You don’t have to spend time looking for contact information or sending out messages, you can simply invite people to your Event on Facebook and organize them into groups.

This saves everyone a lot of time and energy!

Save Cost

Another reason to use Facebook Events is that it can save you money.

Instead of sending out an email to your contacts or making a call, you can simply schedule your post on Facebook and invite people.

This means that there’s no need for printing invitations or sending out invites in the mail which saves money!

Track Your Result

What makes Facebook Events so great is the way that you can track your results.

Once people have RSVPed they’ll show up on a list and will automatically be added to a group if this was set as part of the Event Details.

How To Create Facebook Events

Here are the steps to follow if you want to create an Event on Facebook.

Step 1: Click on “Create New Event”

create Facebook event

Step 2: Select if you want to do it online or in-person

select Facebook event options

Step 3: Give the Event a name

Facebook Event Name

Step 4: Set a start date and time for the Facebook Event

Step 5: Change the privacy settings

set Facebook event privacy

Step 6: Select the location. Note: If you’re doing it online then you can select if you want to do the event via Facebook Live, an external link, messenger rooms and etc.

Facebook Event Location Setting

Step 7: Add a description of the Facebook Event.

Facebook Event Description

Step 8: Upload a Cover Photo on Your Event. The size should be 1920 x 1080 pixels for the cover photo.

Facebook Event Description

Step 9: Click on the “create event” button

Create Facebook Event Button

This will create your Event on Facebook and you can then focus on promoting it to get more attendance.

Pro Tip: Creating and promoting a Facebook Event is a strategic way to engage and expand your audience. From choosing the right privacy settings to leveraging Facebook Ads for targeted promotion, every step is crucial for success. Utilize social media platforms for wider reach and email marketing to remind your database about the event. With careful planning and execution, Facebook Events can be a powerful tool for generating interest and maximizing attendance.

How To Promote an Event on Facebook

Now you know how to create an Event on Facebook but how do you promote it?

Invite your potential leads to the Facebook event

After creating the event, you should invite your potential leads to it. You can do this by sending them the event link.

To get more people on Facebook who want to attend, make sure that you include a link for all of them when sending out invitations. This will help with getting more responses from potential leads and attendees as well.

This is also an excellent way of finding new connections on Facebook.

Share your event on other social media platforms

You can share about your event on other social media platforms by posting the link to your Facebook Event.

You will also want to mention how can they benefit from the event. This is because people are not going to want to go if they do not know what the event is about.

This can be done by mentioning how the webinar will help with “X”.

For example, you could say: “Join me for a 30-minute webinar on Saturday at noon! You’ll learn ‘X’ and have fun.

Send an email to your database about the Facebook event

If you’re a business owner with a database of email addresses of your leads, you can also send them a reminder about your event that is happening on Facebook.

Just copy and paste the link to your event, and tell them how they can attend by clicking “here.”

Instead of sending it manually, we suggest you use an email marketing tool like Mailchimp or Constant Contact to do the work for you.

This will help you keep track of how many people are opening the email and clicking on your link to attend. Besides that, it will help you track the effectiveness of your email.

You may also want to use this as a way to segment people in the email marketing tool and send them different emails about the event, depending on their interests.

Make sure that you schedule multiple emails to go out during the lead-up to your event, and send one on the day of.

With this strategy in place, you’ll maximize attendance at your event because people will be reminded about it as often as possible.

Facebook Ads

Facebook Ads

Running ads on Facebook is a good way to promote your event. You can target people based on location, age, interests, and more which will help you find an audience that is likely interested in what you have going on.

Facebook ads are a good way to get the word out about your event because they allow for custom content and video previews of the event so that potential attendees know exactly what they are in for.

You can learn more about how to promote an event on Facebook in this article: How To Run Facebook Ads.


Now that you know how to promote your event on Facebook, we hope it will be easier for you as an organizer. You have the power of social media marketing in your hands now! Let us know what we can do to help make promoting events easier for you or if there is anything else that would be helpful.

Picture of Rajat Garg
Rajat Garg
Rajat is a digital marketing specialist with more than 8 years of experience. Here at SocialAppsHQ, Rajat helps to manage social media campaigns for businesses all over the world and share valuable content through blogging.

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