When starting out your online business on Facebook, the most common question is how to create a page for your business.
For some, it might be quite simple and clear. But for others who are not that tech-savvy, it might seem complicated.
Having an online page for your business, especially on Facebook, is almost a necessity nowadays.
Your goal is to reach as many people as you can, and what better way to do it than utilize this social media platform?
Rest assured, creating a business page is very simple and in this article, we will be guiding you throughout the process.
We will also discuss some important things that you have to remember in creating your own Facebook business page.
Step 1: Log in to your Facebook account and select create
Before you can create a Facebook page, you first need to have your own personal account. If you’re looking to purchase an aged account on Facebook for marketing purposes, this service can help.
Usually, it is better to use your own personal account in creating a business page. But if you prefer creating a separate business profile, that is okay too.
Once that’s settled, sign in now to your Facebook account on your desktop.
- In the upper right menu, you will see a plus or create icon.
- Click that and select the Page option.
Enter the necessary information on Facebook
After the first step, you will now be asked to enter some necessary information about your business page. As you will see, your screen will be split into two.
The right field of your screen is where you can enter your business page’s name, choose the categories it belongs to (maximum of three), and a description of what is it all about. Enter the necessary information in this area.
Everything that you will input will then reflect on the left side of the screen. Here you can preview what your page would look like both on desktop and on phone. After reviewing it, click Create Page to proceed.
Here are some tips: in creating a name for your business, make sure that it is something catchy but still related to what you are selling. Additionally, make sure that you choose the right categories for your page, as Facebook will be able to help you reach your target audience better if your categories are specific to your brand.
Lastly, don’t think of descriptions that are too long, especially when there is a 255 word limit to them! Make it short and sweet while still capturing the essence of your business or brand.
Add a Facebook Profile Picture and Cover Photo
When you are finished inputting the basic information about your business page, it is now time to add the profile picture and cover photo of your page. You can opt to do this later after you are finished creating your page, but it is better to do it now since you can preview how it would look on mobile devices.
First off, your profile picture. Usually, your business’s logo is the one that you use in your profile picture because that’s the photo that other people will see from their timeline before they visit your page. Basically, this is like your identity.
The recommended profile picture size is 180 x 180 pixels.
Next, you have to look for a picture that would perfectly complement your profile picture which you will be using as your page’s cover photo. Remember to make sure that it’s clear since the recommended size for this picture is 1640 x 856 pixels. Check out this post on how to make Facebook cover video.
Always check first if your photos look good on mobile devices. Having a business page that has a clean and presentable layout is very important in attracting your audience. After you checked everything, click Save.
Add some more information in Your Facebook Page
When you hit the Save button after adding your profile and cover pictures, your page will now be published and live. There is however some information that you can still input while your page is up.
First, go to your page, and on the right side of the screen, click Edit Page Info. Here, you can add more information that would complete your business page. There are still a lot of things that you should specify in which you can fill them out here like your business’ operating hours, location, email address, and website among others.
There’s also an option to customize your page’s username (which will reflect on your page’s link), but that requires a minimum of 25 followers. This can make your page more distinguished and also easier to share with other people, so make sure to change it once you get the required number of followers.
Customize your Facebook Page’s Call To Action Button
Lastly, you should change the button present on the home page of your business profile to something more fitting to your brand. When you are in the edit mode of your page, just simply click the Add a Button option near your profile picture and below your cover photo.
The default button is the “Send a Message,” which will prompt a messenger chat to the page. But you can choose from a lot of other options, to name a few, such as “Shop Now”, “Call Us”, and “Send Email.”
Each button has its own function, so make sure to check which one is perfect for your business. After choosing your button, you can view your page as a visitor and check if you are satisfied with it.
FAQs about Creating a new Facebook Page for your business
Here are some frequently asked questions when it comes to creating a new Facebook page.
Is a Facebook business page free?
Creating a business page is 100% free, that is why it is one of the best social media platforms to widen your reach as you start your own online business.
Can I create a Facebook business page without a personal account?
Sadly, no. Like Facebook groups, a Facebook page requires an admin to handle it, and it should be someone who has an already existing Facebook account.
How do I accept payment on a Facebook business page?
Go and locate Business settings, select Payment, and then add your desired payment method and then your payment information. There will be a guide along the way so you just have to follow it.
How often should I post on my Facebook business page?
Analytics show that you should post at least once, but not more than two, every day to keep your page active and attract more engagements.