Common Facebook Ad Mistakes To Avoid

Facebook Ad Mistakes Featured Image

Facebook ads are a great way to reach your target audience, but they can also be a waste of time and money if you don’t know what you’re doing.

We’ve compiled the most common mistakes that people make when running Facebook Ads so you don’t have to learn the hard way.

Make sure you don’t make these 6 common Facebook ad mistakes and get the most out of your advertising budget!

P.S. Do you want to start running ads on Facebook? You could get started by getting a Facebook account. We provide all types of Facebook accounts for your business needs.

Optimizing for the Wrong Facebook Ads Campaign Objective

Facebook Campaign Objective

There are different campaign objectives for Facebook Ads. It is important to set the right campaign goal before you start running your ads because it will affect how your ad performs, and what budget Facebook allocates to it.

Facebook will optimize your ads for the campaign objective you select. For example, if you’re running ads with the “page likes” objective, then Facebook will optimize your ads to maximize how many people like your page.

To choose the right objective, consider your campaign goals.

  • Do you want to get more likes for your page?
  • Are you trying to increase awareness of a product or service?
  • Is it important that people click on an offer and come back to the site at a later time?

With a clear idea of your campaign goal, you can select the best objective for Facebook to optimize your ads.

Not Being Specific Enough With Targeting

A common Facebook ad mistake is not being specific enough with targeting. When you’re targeting is too broad, you’re not only wasting your money on people who are highly unlikely to become leads or customers just because they live in the same area as possible prospects. You also risk having your ad seen by someone else entirely and then being tagged for an irrelevant offer.

To get a more accurate and profitable Facebook ad, be specific with your targeting. This will ensure that you’re only paying for ads to be seen by people who are most likely candidates for what you have to offer them.

Just as an example, let’s say I’m selling luxury watches online. For the sake of example, I had narrowed my Facebook ad to target men in the 25-30 age bracket who live in a certain city. I would then target people who have liked a luxury watch Facebook page, are interested in fashion or men’s watches.

As you can see this could wind up being really specific with location, age group, and interests – but it will be profitable because I only show my ads to those likely to buy them.

You can use the “narrow audience” features when you’re setting up your Facebook ad to focus on specific groups of customers.

Facebook Detailed Targeting

Using Poorly Matched Facebook Lookalike Audiences

Facebook Lookalike audience is one of the most powerful ad targeting options. It helps you reach new customers who are similar to your existing audience by displaying ads closer to them on their News Feed.

However, a mistake that many advertisers make is using Facebook Lookalike audience with poorly matched audiences.

This can result in high costs and low conversions, as you are not targeting people who would be interested in your product or service. When creating your lookalike audiences, it is important to make sure that you are creating a large enough audience. Facebook Lookalikes will not work if your initial target group is very small, as it will be unable to find an adequate number of people who look like them.

Facebook Lookalike Audience

Did Not Read & Follow Facebook’s Advertising Policies

It is important to follow Facebook’s advertising policies. Facebook has specific guidelines for what can and can’t be advertised on its site. However, a common mistake is that advertisers often don’t read and follow Facebook’s policies.

This will cause Facebook to stop ads from running. Facebook will also deactivate ad accounts that do not follow these policies. This will be a major setback for your business.

One thing to keep in mind is to avoid running ads directly to affiliate marketing links, as this can be risky. Facebook may flag such ads as a violation of their policies, which could lead to penalties. Instead, direct your ads to a landing page or a website with valuable content that promotes the affiliate product in a more compliant and transparent manner.

To avoid this, make sure you read Facebook’s policies before running any ads or updating them.

Pro Tip: To maximize your Facebook ads’ effectiveness, carefully select your campaign’s objective to align with your ultimate goal, whether it’s boosting page likes, increasing product awareness, or driving website visits. This strategic approach ensures Facebook optimizes your ads for the best possible outcome, helping you make the most of your advertising budget.

Choosing the Wrong Ad Placement

Ad Placement is the place on Facebook where you can place your ad. This includes the right column of a user’s newsfeed, below videos in News Feeds, and much more. Engaging in social media marketing allows businesses to reach their target audience directly, even without a dedicated Facebook page. By leveraging Facebook’s ad network, companies can tap into vast audiences across multiple platforms within the Facebook ecosystem.

When running ads on Facebook, you’re able to select the placement or let Facebook decide for you. A common mistake that Facebook Advertiser make is to choose manual placement.

From our experience, we suggest you use automatic placement first for a new campaign.

This will allow Facebook to decide which placement is most appropriate for your ad based on what it thinks that best suits the audience.

After you’ve run for a couple of days, you can analyze which placements work best for your industry. You’ll have the data to make an informed decision then.

To maximize the effectiveness of your campaigns, learn the latest Facebook ad hacks. Implementing these innovative strategies could significantly enhance your ad’s impact, making it more engaging and relevant to your target audience.

View Facebook ad results by platform

To view Facebook ad results by platform, go to your Facebook Ads Manager > Ad Set. Then, you’d click on “Breakdown” > “By Deliver” > “Placement”. You’re able to see which ad placement works best for your campaign.

Facebook ad results by platform

Running Too Many Ads at Once

You might be tempted to run a lot of Facebook ads at once, but that’s not always the best idea.

When you run a lot of ads at once, it’s hard to tell which ones are performing well or not doing as well. And if your ad isn’t reaching an audience that would be interested in your product or service then what’s the point?

We suggest you only run one or two ads at a time. This will help you better assess how well your ad is performing and learn what’s working for the audience that sees it.

Learn More: Facebook Best Practices To Grow Your Presence Faster


We hope that this blog has helped you understand some of the most common mistakes people make when using Facebook Ads.

It is our goal to help you avoid these pitfalls and achieve your marketing goals! If there are any other questions or concerns, please don’t hesitate to reach out – we would be happy to discuss how we can create an advertising plan just right for your business needs that work for both of us.

Picture of Rajat Garg
Rajat Garg
Rajat is a digital marketing specialist with more than 8 years of experience. Here at SocialAppsHQ, Rajat helps to manage social media campaigns for businesses all over the world and share valuable content through blogging.

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