Creating your brand online is definitely not as easy as people take it to be. Facebook is perhaps the most famous all-around social media platform right now, and it greatly revolutionized how we do digital marketing.
If you are someone who just started your own online business on Facebook, here are five tips to effective Facebook marketing that you can follow to guide you better and for you to earn a lot from this platform.
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Create a Facebook Page For Your Business
This might come as a no-brainer for most people, but some do not properly set up their brand’s Facebook profile. The most important thing to remember here is to know what the brand is all about, its selling points, and why other people should care.
What is your value proposition?
When creating your business profile, there are many categories that you can choose from. Just put your service category name and you’ll have a list of options to choose from.
When you finish choosing the best categories for your profile, it is now time to create a description for it. Always be aware of the common keywords related to your brand and include them in your description. This will increase the traffic to your page/ profile.
Creating a good description also helps make your profile more visible to your audience. That is definitely something that we want to achieve in starting our Facebook profile for our brand. If you want to know more, here’s a more in-depth post about how to create a Facebook Page for your business.
Identify Your Customer Persona On Facebook
Facebook marketing is almost just like any type of marketing, only that this one uses social media and has a better way of tracking your progress through your number of engagements and followers.
So, to effectively sell your brand, you should first know who you are selling this to.
Identify your niche and seek out your audiences or the groups of people that would most likely be interested in your page.
For example, if you are someone who is selling toys, your target audience is most likely parents and kids who have access to a Facebook account.
If you are a songwriter for a specific genre, your target audience is people who love to listen to that genre.
With that in mind, you should then adjust your content accordingly.
You have to create posts that would make them want to follow your page. Yeah, it is good to have a mix of people to get to follow your profile, but before all of that, you have to at least identify whom you are making your content for.
Narrowing down your target audience doesn’t only make your life easier, but your brand’s marketing becomes more effective since it completely aligns with who you really are.
The posts become more aligned with your goals, and you will also be able to grow a community that agrees and supports your brand, which is very important when starting online.
Optimize Your Facebook Page
What most people fail to understand when starting out their own Facebook brands is how important it is to create designs for their profiles that are good and will be remembered by their audience.
This includes your Facebook cover videos, profile picture,and all your posts.
When it comes to visuals and branding, think of something that you can associate with your brand, something that is unique.
You don’t necessarily have to create a logo, but having one is actually very helpful. You can opt to stick to a certain color palette for your photos as well.
Also, don’t ever use low-quality and pixelated photos for your posts. Always make sure that you are using photos that are clear and engaging.
Graphic design can be a little hard for most people, but there are a lot of free courses and videos online that will teach you the basics.
Knowing the basics in graphic design comes a long way, and having powerful designs/photos for your profile will definitely improve your Facebook marketing game.
Engage more with the community
On Facebook, or in any social media platform for this matter, one way to be known is by constantly engaging with other people, especially audiences who are relevant to your profile.
You have to remember that to get shares and likes, you also have to do it yourself, especially if you are someone who has just started to make a name for yourself online.
You can also ask your peers to help you with liking and sharing your profile’s posts, as Facebook’s algorithm makes posts that have a lot of engagements become more visible on the platform. That means if your posts receive many likes, comments, or shares, Facebook will definitely notice and make your account more visible.
But again, you should not forget that you should also do it yourself! You can even try creating Facebook groups to have better engagements with your audience. Remember, you have to sell yourself and your audience should like you. The best way of doing that is by building a positive image for your profile.
Related: Best Facebook Commenting Tricks
If you want to take your business to the next level on this social media platform, then you should consider running Facebook ads.
Like graphic design, you might still need to learn a thing or two about creating ads. But even just knowing the basics will greatly help you already.
Facebook Ads also have a good track record when it comes to overall effectiveness. With Facebook Ads, you are paying the platform to make your content appear in your target audience’s feed.
Not only that, you’re able to target a specific audience based on their locations, age group, gender, their interest, languages and more!
So if you want your content to be seen by your target audience at scale, then Facebook Ads is the way to go.
FAQs about Facebook Marketing Tips
Here are some FAQs that we get about implement these Facebook Marketing tips.
How can I promote my business on Facebook without paying?
You can do that by creating high quality content that’s going to naturally engage your audience. This will make it more likely for Facebook users and their friends to share the content with others, and therefore market your business without even realizing they’re doing so! You can also share your content on niche specific groups to get more people to know about your business.
Why is Facebook a great marketing platform?
Facebook is a great social media marketing platform to advertise is because people are always on it. Facebook is one of the most popular social media platforms, so people spend a lot of time there and you can run ads to your target audience to promote your offer.
What makes a Facebook ad successful?
The main factor that makes a Facebook ad successful is the relevance of the ad to your target audience. But you also have to make it appear interesting and attractive, with a clear call to action that will get people clicking on it.