How To Run Facebook Ads

How To Run Facebook Ads Featured Image

If you’re a beginner looking to try out Facebook ads for your business, this is the guide for you! We’ll talk about how to get started, how to set up an ad, and what are some of the best practices. There are many different types of Facebook ads that can help you reach new audiences and generate more sales. Let’s take a look at each one in detail below.

Create an account with Facebook Ads Manager

The first step to get started is to create an account with Facebook Ads Manager. A Facebook Ads Manager is an account that will be used to create and manage ads. The dashboard allows you to create and manage ads, create audiences, set up conversion tracking, and more.

Facebook Business Suite

To an account with Facebook Ads Manager, you need to have a Facebook account to get started.

The first step is to create your ads manager account on the platform:

– Go to and register an account. Fill up the form with your details and other information.

– The next step is to create a Facebook page if you don’t already have one and also on the same dashboard. This is because Facebook only allows you to run ads via your Facebook page instead of your personal account.

– Create a Facebook page by clicking “Create Page.” Follow the steps to create your own Facebook business page for free on

Create a Facebook Ad Campaign

Once you’re log in to your Ads Manager, click on the “create” button at the top left-hand corner. There are a few tabs that will be on the right side of your screen, click “Campaigns” and then “Create Campaign.”

create facebook campaign

Give Your Campaign a Name: This is just for organization purposes so it’s helpful if you use something that reminds you what this campaign is promoting. A great idea is to label the campaign by the offer you are running. You can also add a brief description to help clarify what the campaign is all about.

Choose a Facebook Ad Campaign Objective

When you’re creating a campaign, Facebook will request you to choose an objective. This is an important step because it affects how your ads are shown to people. Facebook will optimize your campaign based on your objective. Additionally, focusing on listing optimization within Facebook Marketplace can significantly increase the visibility and attractiveness of your listings to potential buyers. By using high-quality photos, detailed descriptions, and the right keywords, you can improve your listings’ performance and attract more interested buyers.

Facebook Ad Campaign Objective

For example, if you select “Website Traffic” Facebook will show your ads to people who are likely interested in the content on your website.

Here are the objectives you can select in Facebook Ads:

  • Reach: this objective is for when you want the widest possible reach with your ad, as it will be shown across Facebook’s entire network of websites and apps (the viewer doesn’t need to have already liked or followed any pages associated with the campaign).
  • Brand awareness: This objective is for when you want to increase awareness about a product, service, or brand.
  • Lead generation: This objective is for when you want to collect leads for a campaign.
  • App installs: This objective is for when you want to drive installations of an app on Facebook (the viewer does need to have already liked or followed any pages associated with the campaign).
  • Engagement: This objective is for when you want to increase engagement with your page posts on Facebook.
  • App Installs: This objective is for when you want to drive installations of an app on Facebook.
  • Video Views: This objective is usually used if you want your targeted audience to watch a video.
  • Website Traffic: This objective is for when you want to increase traffic on your website.
  • Store Traffic: This objective is for when you want to increase traffic in your Facebook store.
  • Messages: This objective is for when you want your target audience to send you a message about an offer.
  • Website conversion: This objective is for when you want your ad campaign to drive conversions such as purchases and signups on Facebook (the viewer does need to have already liked or followed any pages associated with the campaign).

Set Your Ad Budget

Facebook allows you to set an ad budget, which is how much you’re willing to spend on a campaign. This setting will allow Facebook’s algorithm to estimate the maximum amount of people your ads could reach based on their settings and other factors.

– To do this: Click ‘Budget’ in the left menu bar

– Choose how much you want to spend on Facebook ads

-There are 2 options when setting your budget. You can choose a daily budget or lifetime budget.

-Daily budget: the total amount you want to spend on ads in a day

-Lifetime budget: how much you want to spend on Facebook Ads over your lifetime of running this campaign.

Choose whichever option fits your needs best. If it’s an ongoing campaign, set a daily budget and adjust as needed.

There’s also a “Campaign Budget Optimization” Feature that allows you to Facebook to optimize your budget based on how well the ads are performing.

Campaign Budget Optimization

Choose Your Audience

After setting up your budget, the next step is to figure out your target audience that will be most likely to buy your product.

There are different targeting options to choose from in Facebook, and the more specific you are with your targeting criteria, the better.

Some of these options include:

  • Interests
  • Age Range
  • Location
  • Relationship Status/Stage in Life (e.g., single parent)
  • Languages
  • Education
  • Work
  • Life events
Facebook Ads Targeting

You’ll have the option to select a custom audience and upload a list of email addresses, import your customer database to find people who have bought from you in the past, or use Facebook’s Lookalike Audience feature.

  • A custom audience is when you build a group of specific users that already exist on Facebook
  • Your own customer database will give you the ability to create a list of people that you know have previously bought from you
  • The Lookalike Audience option will give you the ability to find people who are similar in age, gender, and location with users on your custom audience.

A great tip when selecting your audience is to think about the people who are your current or potential customers.

  • Your customer database will give you an in-depth list of these people
  • You can also research on Facebook to find out what groups they might be a part of, pages that they like, and other interests that would help narrow down this audience. This will help you to create an audience that will best suit your needs.
Pro Tip: Before launching Facebook ads, create a compelling ad creative including engaging images or graphics and clear, concise text. Ensure it includes a strong call to action, like directing viewers to a landing page or offering a clear next step such as “Learn More”. This ensures your message is clear and prompts immediate action, improving your ad’s effectiveness.

Select Ads Placement

Under the “Ad Set” tab, Facebook allows you to select the placement of your ad. This can be selected from the drop-down menu on this tab and includes:

  • News Feed
  • Audience Network (mobile)
  • Facebook Messenger
  • Marketplace
  • Instagram Feed
  • Inline in Stories (Instagram)

This allows you to decide which type of placement you want your ad to be in. For example, if you’re targeting teens on Facebook and are using the “News Feed” option, it will appear at the top of their News Feeds when they log into Facebook.

A great tip is to select the placement of your ad that you want to target. You can always change it later if you decide you don’t like how your ads are performing in a certain placement, but this is recommended because it allows Facebook to deliver relevant and engaging content for each user.

You can just select “Automatic Placements”. This will allow Facebook to run ads on the placements that is most likely to get your ad in front of your target audience.

Facebook will then deliver these ads to the most relevant and engaging placements based on who they think you’re targeting, so it’s important that you select a placement early because Facebook will keep running them until they are not getting enough engagement from users.

Learn More:

Your Ad Creative

Facebook Ads

After you’ve done setting your audience under the “Ad Set” tab, the next step is to create your Facebook ads.’

When creating an ad, you’re going to have a lot of decisions to make.

The first decision you need to make is your ad’s creative, which includes the image and text in your post. Make sure that you include compelling graphics or images with clear messages for what you want viewers’ attention drawn towards when they click on it, as well as some strong copy to tease them with.

The most important thing you need to make sure your ad is clear about what it offers and how people can get the offer quickly, because they will not spend time reading a ton of text or looking at an image for long periods of time. They want something that grabs their attention but doesn’t overwhelm them.’

It is a good idea to also include a strong call to action in your ad. This could be directing them to a landing page, an offer button or just the option to “learn more”.

When creating your ads creative, make sure that it follows the Facebook ads policy guidelines. This will ensure that you can keep running ads and don’t have to worry about them getting rejected or banned, which could make your business suffer in the long run.

Monitor Your Facebook Ads Result

Once you have made your ads, it’s time to put them online. Facebook will check your ads before they go live.

After your ad starts showing, you can see how it’s doing every day. It’s interesting to find out what different people from various places and ages think about your ad.

A good tip is to wait 3 days before changing anything. This wait helps you collect enough information to understand how your ad is performing.

Hiring a Facebook Ad Agency can be really helpful. They know how to optimize your ads after looking at the results, so you get better results from your ad budget.

When you’re making your ads, you need to follow Facebook’s rules. This makes sure you can keep showing your ads without any problems, like getting them stopped or banned, which could hurt your business later on.


We’ve covered a lot of ground today and we hope you found it helpful. What do you think about Facebook ads? Have you tried any of these strategies in your own marketing plan? Let us know what you think!

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Rajat Garg
Rajat is a digital marketing specialist with more than 8 years of experience. Here at SocialAppsHQ, Rajat helps to manage social media campaigns for businesses all over the world and share valuable content through blogging.

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