Building a following on Facebook can be time-consuming, so it’s no surprise that many people looking to grow their followers ask themselves “How do I build more traffic?”
The answer is simple: Fun giveaways!
In this blog post, we will discuss how you can use fun giveaways to generate more traffic and build your social media following.
Read on for tips on what kind of giveaway would work best for your business and how to execute them successfully.
P.S. If you’re looking to take your Facebook giveaway to the next level, check out our packages for Facebook comments, this will help you to get more exposure for your giveaway.
Determine Your Objectives For a Facebook Giveaway
You’ve finally decided to have a fun Facebook giveaway to drive more traffic to your page. However, only identifying this one goal could possibly cause you to miss out on a few other opportunities.
Before planning what giveaway to do, you should first identify what else you’d like to gain from this event. To name a few, here are common goals Facebook page managers usually think of.
- Improve brand awareness for your page
- Increase email subscription
- Get more loyal followers and likes for your page
- Gather more user-generated content
- Boost engagements from old and new customers
- Launch your new product or service
- Increase your sales
Setting goals would help you identify a better strategy for your giveaway so you could maximize the benefits of the event. Having clear goals for your giveaway, or any event, would help you measure its success.
Choose The Perfect Prize For Your Fun Facebook Giveaway
The prize you choose for the giveaway is the most important part of planning for this event. Choose something that would really attract people and have them invite their friends to join your giveaway. But that’s not the only thing you should consider.
If you’re looking to build traffic on your Facebook page and encourage more engagements, pick out a prize that could get people to also talk about your brand itself.
Prize money would surely draw a lot of people to join your contest but what happens next?
This is also why determining your goal is important. Having a clear idea of what you want would help you plan easier.
In the case of choosing a prize, consider your goal and what you should offer to get it. For example, if your goal is to launch a product besides building traffic, offer a gift certificate or a sample of your new product. By doing this, you get more people to visit your site, look at your new product, and you get someone to review your brand at the same time.
Don’t forget to consider your budget too! The idea of a giveaway is to maximize resources.
Identify Your Giveaway Rules
The next step is to determine how your giveaway would run.
What are your rules and who can enter? Decide how people can participate.
Should they simply like and share your post, comment and tag their friends, wait for an announcement of the random winner, or should they create their own content connected with your brand?
This also depends on what your goals are so think about what participants could do to help you reach them.
You should also consider putting up disclaimers to protect everyone involved so everyone could have fun.
Promote Your Facebook Giveaway With Interesting Posts
Draw the attention of people to join your giveaway. There are so many posts on Facebook so it might be difficult to grab their attention with boring invites.
Be creative and let your imagination run wild. But not too wild!
Include important details on your promotion post and keep in mind that people could share it with friends and family.
If you’re going to make use of more than one post, being consistent and true to your brand would help people identify your materials better.
You can also post more content about your giveaway on the day of or a few days before the contest starts.
This kind of pre-promotion can help you get an edge over other brands who don’t do so. Keep in mind that if people see something too many times, they might not be interested anymore and give up on finding out more information about the contest.
Another great way you can increase your reach is by asking influencers to share the post. However, this will depends on your marketing budget for this Facebook giveaway
Keep Your Giveaway Convenient and Simple
Your audience could be put off if you ask too much from them. So keep things simple by only asking them the important things.
In using entry forms, don’t require them to fill out long ones. For your giveaway rules, it’s also ideal for participants that what you ask of them would be worth the prize you’re giving away.
For example, if you’re giving away a $25 gift card for Amazon, don’t ask them to do something that costs too much time.
Measure Your Facebook giveaway success
In measuring your success, go back to where it all started. Your goals! Ask yourself questions on whether or not the results of your giveaway reached your expectations. For example, you can ask some of these questions.
- How many likes, shares, and comments did your posts get?
- Did you gain more followers or sales?
- How many participants did you get, compared to how many visited your page?
- What was the feedback of your giveaway participants or page viewers?
A great tip you can use to measure your success is to do a before and after post on your page. This will show you how much of an increase in likes, shares, and comments the giveaway had on your posts!
In measuring your success, go back to where it all started. Your goals! A
sk yourself questions on whether or not the results of your giveaway reached your expectations.
FAQs of Doing Facebook Giveaway
Here are some frequently asked questions about running a giveaway on Facebook.
Is it enough to do one Facebook giveaway?
Return on investment is seen more with pages that organize more than one giveaway or contest. Every time you do a giveaway, you learn more about your followers and what would be effective for your brand. Although, this still depends on your goals and budget.
How often should you do giveaways?
For some page owners, they benefit from doing giveaways once a month. It’s practical but there are other users who would prefer a steadier stream of engagement so they do a giveaway once a week. Evaluate your goals and budget also, plan how often you can do a giveaway.
How long should you run a Facebook giveaway?
It’s advisable to run a giveaway in 2 to 4 weeks to get the best engagement. Make sure people have enough time to do the tasks but if left for too long, people may forget about it.
How do you pick a winner for a giveaway?
There are a lot of tools on the internet that you could use. If you’re having a random winner from the comments, look for a comment picker tool.
Organizing a fun Facebook giveaway should not only be for you to reach your goals or for your followers to get something for free. It’s a great opportunity for you to learn more about each other and to connect with more people. So if you’re looking for something new and exciting to offer your customers, why don’t you give giveaways a try?
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