How To Use LinkedIn For B2B Marketing

Many B2B marketers are not using LinkedIn to its full potential.

In this article, we explain how you how to optimize your LinkedIn profile to generate leads for your business. We will show you how to network with your connections and get more exposure for your brand on the world’s largest professional network. Read on!

Optimize Your LinkedIn Profile

If you are not using LinkedIn for growing your business, you should be. It is one of the best tools available to make connections with potential and current customers alike.

In order to optimize marketing on Linkedin you need:

A compelling profile picture

Your profile picture should represent you in a professional way. A nice picture of your smiling face with no makeup (or minimal) is best and should be taken against an uncluttered background to avoid distraction.

Your LinkedIn summary filled out as completely as possible

Your LinkedIn summary should include a brief overview of who you are and what your company does.

If people don’t know where to find more information, they won’t take the time to click on your profile or visit another page in order to learn about you. It is important that all of this additional content be included in one concise summary so as not to distract potential connections from your profile’s main purpose.

For example, you can include a brief description of your company, the types of services or products you offer, and what industries these serve. How are you different from competitors? How long have you been in business?

Add Your Experience and Past Roles

You may also want to include any past experience and titles you’ve had that are relevant. How does this connect with your current role? How do these roles help support the company’s mission, goals, or vision for the future?

If you have previous marketing-related positions, mention them as well in order to lend credibility to your expertise.

For more information

Build Your Reputation With LinkedIn Recommendations

LinkedIn Recommendations

You can build your reputation on LinkedIn with recommendations. How do you plan to go about this? How will you recognize someone who deserves a recommendation from you and who would be willing to give one back in return?

The more people recommend your work, the more likely it is that other people will feel confident doing business through your company or reaching out for advice. You can also ask for recommendations in order to build your reputation.

It is important to optimize your Linkedin profile because it is a reflection of you and your company. You want to make sure that it will be seen by the people who are most likely to have an interest in what you do, so they can contact you.

If you want to build your reputation fast on LinkedIn, you’d need to use this service to get recommendations on LinkedIn from real users.

Use LinkedIn Ads

LinkedIn Ads

LinkedIn Ads is a good way to use LinkedIn for B2B marketing.

The ads are targeted at a specific audience, which is a huge plus.

You can run ads by using targeting to your advantage and create ads for specific groups of people such as company size, industry type, level in the career ladder, location, etc.

It is a great way to get your content out there and show yourself as a thought leader in the industry.

The ads are also geo-targeted, which means that you can target by country or city.

Here are some tips for using LinkedIn Ads:

  • Research your audience and build an ad that speaks to them.
  • Create a compelling offer for your best customers on LinkedIn (to encourage purchases).
  • Support the content of your ads with additional content referencing it. For example, if you advertise a blog post from another company, link back to it in the ad.
  • Use LinkedIn Ads to promote your latest content and keep people engaged with you on the platform.
  • Experiment with different targeting groups until you find the one that resonates best with your audience.
  • Test different ad formats to see which ones work best for you.
  • Manage and measure your campaign using the LinkedIn Ads Manager.

Post Relevant Content on LinkedIn

posting on Linkedin

It is important to post relevant content on a regular basis for your target audience on LinkedIn. This is because your content is what attracts potential prospects to your page and the posts that you share with them are often how they find out about a product, service, or event.

A successful LinkedIn strategy includes posting relevant posts in order to generate interest among target audiences without being overly promotional. Posting too many self-promoting items will turn people off and make them less likely to click on your posts.

How-to posts are great as they provide valuable tips and insight into a hard topic or task that many people might be struggling with.

We suggest you plan out what content to post on LinkedIn, and when.

How often should you be posting?

How can your content help other people in the industry or niche that you’re targeting?

To get ideas for your upcoming post, check out what your competitors are publishing. How can you do something similar? How might you take a concept they have and make it unique to suit your audience better?

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Network With LinkedIn Connections

There is no better way to network with your connections than LinkedIn! This is because LinkedIn offers the best in business networking. You can literally find your connections at any and every place you go with LinkedIn Search!

Here are some tips to network with your connections on LinkedIn:

  • Find your connections and invite them to connect with you. You can also email, call or text people who are not connected to via LinkedIn. They will get an invitation from a connection they trust in their inbox.
  • Send InMail messages: this is the best way to introduce yourself and your company if there’s no mutual connection between you and the person.
  • Join Groups: There are many groups on LinkedIn that you can join to network with people who have similar interests as you do.
  • Be active in discussions: You want to be a part of the conversation and you can’t do that if you don’t participate.
  • Be consistent with your networking efforts: Remember, it’s all about consistency.


I hope you’ve learned something new in this blog post, and that it will help to improve your LinkedIn marketing strategy. If you haven’t tried any of these methods yet, or want some more advice on how to use LinkedIn for B2B marketing purposes, please feel free to reach out anytime! Our team is always happy to chat about the latest trends and newest strategies when it comes to LinkedIn marketing.

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Rajat Garg
Rajat is a digital marketing specialist with more than 8 years of experience. Here at SocialAppsHQ, Rajat helps to manage social media campaigns for businesses all over the world and share valuable content through blogging.

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