We all know that LinkedIn is a great platform to use for networking and connecting with business professionals. But, there are many people who don’t realize the importance of posting on LinkedIn consistently. This post will explore how you can make sure you’re posting on LinkedIn regularly so you can take advantage of all it has to offer.
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Why Post Consistently on LinkedIn
If you aren’t posting on LinkedIn regularly, you could be missing out on a lot of opportunities. Here are some great reasons to post consistently:
Build Connections
When people see what you’ve been up to and the content that you’re sharing they will start to recognize your name more often which can lead them to want to connect with you. If they choose to connect with you, they will see that your company page is filled with information and it shows that someone has taken the time to create a business presence. If you post on LinkedIn regularly, people could begin sharing their thoughts and opinions about what you’ve been posting which builds relationships even more quickly.
Increase Brand Awareness
When potential customers and clients see you posting on LinkedIn regularly, they will begin to recognize your business more. This could lead them to click through to your company page where they can learn about what you offer as a solution for their problems or concerns. If the content that you’re sharing is written in such a way that it targets those pain points, then this whole process will be even more effective.
Build Trust
When you post regularly on LinkedIn, potential customers and clients may begin to see you as an expert in your field which can build trust quickly. If they feel like they can connect with you based upon the content that you’re sharing then it will be easy for them to do business with you or hire your company if they have a need.
Your Competitors are Posting
If you’re not posting on LinkedIn regularly then your competitors could be taking advantage of this great platform, which is perfect for business networking and connecting with potential customers and clients. You can’t let them get ahead if you want to maintain the lead! When people see that they know what you’re up to, they might be more inclined to do business with them instead of you.
Posting Consistently on LinkedIn
Now that you know the importance of posting regularly on LinkedIn here are some tips for how you can make it happen:
1. Schedule Your Posts
If your schedule is busy then scheduling your posts in advance will be a great help. You can schedule the posts to go live at different times throughout the week which will allow you to focus on other aspects of your business when they’re scheduled for you. You can read this article on how to schedule posts on LinkedIn.
2. Create an Editorial Calendar
An editorial calendar is something that many companies use in order to track what types of content their posting and when they’ll be posting it. This will help you stay organized and make sure that you’re posting content regularly throughout the weeks, months or even years if you decide to do it in advance.
3. Types of Content to Post
You need to make sure that you’re posting regularly but it’s also important to post different types of content on LinkedIn so people will stay interested. If you only share links and nothing else, your audience might grow tired or bored with what they see in their newsfeed which can lead them unfollowing your updates. You should consider sharing images, videos, quotes, polls, etc. every once in a while so that your audience won’t get bored with what they see when scrolling through their newsfeeds.
4. Promote Your LinkedIn Posts
If you’re not promoting your posts on other social media sites then it will be difficult for people to click through and read them. To get the most out of what you post, make sure that everyone knows about the content so they can engage with it and share their feedback if they feel inspired to do so. By promoting your content on other social media sites, you can gain additional exposure and reach a wider audience which will end up helping your company in the long run.
5. Engage with Your Audience
The best way to make sure that you’re getting the most out of your LinkedIn posts is by engaging with people. You can like, comment or share other updates in order to show that you care about what others are saying and also encourage them to continue posting their thoughts as well. It’s a great way to start a conversation with leads or potential customers.
FAQs About Posting on LinkedIn
There are some common questions that people have about posting on LinkedIn which you’ll want to be able to answer for them if they ask.
How Often Should You Post?
The right amount of posts will vary depending on your audience. Some people might even want daily updates, but you should start off by posting once a day and see how it goes from there if this is new to you. The most important part is to test it out to see what works best.
What Should I Post?
You want to post a variety of content on LinkedIn because it will keep your audience engaged and also prevent them from unfollowing you if they get bored with the same old stuff that’s being posted all the time. You should try sharing links, quotes, images, videos, polls, etc.
How Can I Promote My LinkedIn Posts?
You can promote your posts in a variety of ways. You could share the link on other social media sites, tell people about it when you meet them or even mention it to friends and family that might be interested in what’s being shared. Don’t get discouraged if they don’t click through because there are plenty of people on LinkedIn.
What If I Don’t Have Anything to Post?
It’s okay if you don’t have anything at the moment, but it might be a good idea to plan out some posts in advance so that when inspiration strikes or something happens then you’ll be ready with content that can easily go live right away. You don’t want to keep your audience waiting for too long.
How Can I Engage with People on LinkedIn?
There are a lot of ways that you can engage with people by liking, commenting, and sharing their posts if they interest you or simply start up a conversation about what’s going on in the here and now. It’s all up to you to decide what will work best.
What If I Don’t Have a Large Audience?
Even if you only have a few followers, it’s still possible to get your posts in front of more people. You can share your post on relevant LinkedIn groups or with your connections so that they can share it on their newsfeeds as well. This is one of the best ways to gain exposure and get noticed by people who might be interested in what you’re sharing.
Conclusion
So now that you’ve learned some of the basics about how to post on LinkedIn, go ahead and give it a try. You’ll probably be surprised with all the different ways that you can gain exposure for your company by simply posting your thoughts or sharing other people’s content if this is something new for you. The best thing to do is just start and go with the flow.
