LinkedIn is a great place for business professionals to connect with other people in their industry. It’s also a valuable tool for marketers, who can use it to promote their products and services. However, if you want your LinkedIn profile to be found, you’ll need to know how to rank on LinkedIn
Here are the top ten tips and tricks for ranking your LinkedIn profile.
P.S. Getting started on LinkedIn is easy. You can get an account from SocialAppsHQ, and we have plenty of different LinkedIn account packages for you to choose from!
Why Rank Higher on LinkedIn Search?
Before getting into the tips, let’s talk about why you should optimize your LinkedIn profile for search.
If someone searches for you or one of your products, you want to rank highly for that search. This is a signal of credibility and establishes trust with the people who come across your profile.
By ranking highly, you’re likely to attract more traffic to your profile. If they like what they see and click on one of the links in your LinkedIn bio or if their interest is piqued by a keyword that appears within your content, there’s a good chance you’ll get some new leads for whatever it is you’re selling.
If you’re not ranking highly on LinkedIn, you’re missing out on opportunities. If someone is searching for a solution to the problem that your product or service solves and they don’t find you in their search results, what are the odds that they’ll go ahead with whatever it was they were looking originally doing? Chances are slim unless they can find another solution.
More Referrals and Introductions
Let’s say you do rank highly on LinkedIn and a potential customer clicks through to your profile. If they like what they see, there’s a chance that someone might introduce the two of you or recommend doing business with each other in some capacity. This is great for both parties involved.
Tips To Rank Higher in LinkedIn Searches
Now that you understand the benefits of ranking higher on LinkedIn, let’s go over some things you can do to rank your profile.
Use Relevant Keywords
Keywords are important for people looking to find you or your business. When writing content like a bio, summary, and so on, look for ways to use relevant keywords. By doing this, you make it easier for people to find and connect with you.
For example, if you’re a social media manager, you could include that in your profile. If you’re a social media manager and people search for “social media managers” on LinkedIn, there’s a chance they’ll come across your profile and click through to it.
Fill Out the Skills Section
This is another place where you can use relevant keywords. The more skills you have, the better chance there is that someone will find your profile and connect with it as a result of those search results. However, don’t go overboard. You can only list skills that you actually have, so make sure they’re relevant to your industry and the type of job or product/service you provide.
Include Your Experience on Your LinkedIn Profile
It’s important to list all of your relevant experiences on your profile. You should include previous employers, the type of industry you were in, what your position was at each company, and so on. You should also list any awards or recognition that you’ve received for your work. This is another place where you can include keywords. For example, if one of your accomplishments was that you increased sales by 40% for a certain product, use the keyword “sales” in your profile to make it easier for people searching LinkedIn to find and connect with you.
To optimize further, you can add images in the experience section to help grab people’s attention.
Endorsements are a great way to get more exposure. Once you’ve been endorsed by someone, that person’s picture and endorsement will be displayed in your profile under the endorsements section when people search for you on LinkedIn.
To get an endorsement from someone, you can ask or just send them a message asking if they’d be willing to endorse you. By doing this, you’ll get more exposure from people who may not have found your profile otherwise.
Post Frequently on LinkedIn
It’s important to post frequently on your LinkedIn profile in order to get higher rankings and more exposure. You can post about your industry or relevant topics that might be of interest to people looking at your profile.
By posting frequently, you’ll be giving people a reason to come back to your profile. You can also use LinkedIn hashtags to include more keywords and get your posts to rank higher in searches.
Add Location To Your Profile
You can add a location to your LinkedIn profile. By doing this, people in that location will be able to find you even more easily. After all, if you’re trying to attract people who are located in that particular city, it’s important for them to be able to find you.
Related Post: Tips For Your LinkedIn Profile Picture
There you have it! Now you know all about how to rank on LinkedIn and get more exposure. If you want people to find your profile, these tips will definitely help with that. The next step is to implement them and watch your profile rank higher in the search results. We hope that you enjoyed these top ten tips to rank on LinkedIn and use them for your benefit.