You’re probably reading this because you want to know how to write a high-performing summary for your LinkedIn profile. You’ve come to the right place!
This blog post will cover how to write a LinkedIn summary that will stand out from the crowd.
P.S. New to LinkedIn and want to get started on this platform? We have a variety of packages of LinkedIn accounts that you can choose from.
Importance of LinkedIn Summary
Before we dive into the nitty-gritty of writing a LinkedIn summary, you need to know that this section has become more critical than ever. Here are a few reasons why:
1. Good First Impression
The first thing that recruiters see when you send them your LinkedIn profile is the summary. This means it’s pretty much the first impression of who you are and what value you bring to their team or company.
It would be best if you made sure this part has all the relevant information they’ll want so they can get a good sense of how awesome you are and why they’d like you on their team. It’s also a great place to list your career goals and what you want from the position, so make sure it’s tailored for each role.
2. Optimize Your LinkedIn Profile For Search Results
It’s no secret that recruiters are using LinkedIn to find candidates for positions. And, if you want your profile to show up in search results when they’re looking for someone with your skills or experience? This means you need to optimize your LinkedIn profile for search.
One of the best ways to do this is with an excellent summary that clearly outlines all of your skills and experience so they can find you quickly and easily.
3. Stand Out From the Competition
Now more than ever, you need to do everything in your power to stand out from the competition. This means writing a LinkedIn summary that showcases who you are and what makes you unique. It’s a great way to set yourself apart from everyone else and show a company you’re the best fit for the position.
Tips To Write a High-Performing Summary for Your LinkedIn Profile
In this section, we’ll provide some valuable tips on how to write a high-performing summary that will get results.
1. Use the first sentence to hook your reader
The first sentence of your LinkedIn summary is crucial. It would help if you had it to grab the attention of decision-makers and encourage them to keep reading. This opening line should summarize your value proposition, so it’s important to know what makes you stand out.
For example, if you’re a top-notch social media marketer, then your opening sentence might be something like: “I’m a social media marketing expert with over 15 years of experience.”
This is clear and to the point – it instantly tells people what you can do for them. It also shows that you understand how important social media marketing is right now (which makes you look good).
2. Be Unique
It’s essential to stand out from the crowd, so make sure your LinkedIn summary is unique and eye-catching. Make it original by including some personal touches or exciting anecdotes about yourself. This will make you seem more likeable and relatable, which is essential when it comes to networking.
It’s also worth trying out different variations of the same summary until you find something that works well for you. For example, try writing a few versions with varying sentence structures or lengths before deciding on one (or two) particular options.
3. Your Background Story
Your background story is another important part of your LinkedIn summary. It’s essentially a short paragraph that describes what you’ve done in your career so far.
It’s best to keep this section short and sweet. It’s often a good idea to limit it to one paragraph, which should be around five sentences long.
You can use your background story as an opportunity to tell people about yourself in a professional way. The main goal is to make them see that you’re the perfect match for their team or position, so make sure you include the relevant skills and experience.
4. Optimize Your LinkedIn Summary With Relevant Keywords
You must optimize your LinkedIn summary by including specific keywords. These are words and phrases that will help people find you when they’re searching for a specific type of specialist (like an SEO consultant or social media manager).
This is important because it means that you’ll show up in the search results when someone looks for an expert with your skillset. It also makes them more likely to click onto your profile, which is essential if you want to land a new job or client.
How Long Should My LinkedIn Summary Be?
Your LinkedIn summary should be under the 2,000 character limit. You can use this space to explain what you do in detail, but keep it short and sweet.
Remember that people will be scrolling through pages upon pages of summaries when they’re looking for the perfect candidate (or employee), so make yours stand out by using clear language and avoiding industry jargon wherever possible.
You should now have a better idea of how to write an excellent summary for your LinkedIn profile. Follow these steps, and you’ll be well on your way to writing a compelling LinkedIn summary that will help advance your career.