Are you using LinkedIn to grow your business? Wondering what analytics on LinkedIn can do for you?
In this blog post, we’ll cover some tips on using LinkedIn analytics so you can start tracking your data in no time!
P.S. If you need help to get more engagement on LinkedIn, we have a team of social media marketing specialists who can help you. Check out our LinkedIn likes packages for more information.
What is LinkedIn Analytics?
LinkedIn Analytics are a selection of metrics that help measure the performance of your LinkedIn account.
LinkedIn Analytics allows you to see how many people have viewed, clicked or commented on your content as well as which posts are driving traffic and engagement with followers on a daily basis.
The analytics will also show you when members view a profile page from within their network so that you can assess their engagement level with your content.
LinkedIn Analytics also measures the number of views over time and can show you when people are viewing or clicking on a post.
You’re able to compare metrics between different types of posts so that you can measure which type is performing better for engagement, shares and comments.
The data will be updated daily, giving you a clear understanding of how your account is performing and how to optimize for engagement rate.
LinkedIn Analytics will help you understand where to focus your energy in order to get the most out of LinkedIn and grow your network.
Where to find your LinkedIn Analytics?
First, you’d need to access your company page on LinkedIn and then click the Analytics tab at the top of your screen.
When you’re in the Analytics section, you’ll see three tabs: Visitors, Updates, Followers, and Employee Advocacy analytics.
The Visitors tab will show you the number of people that have viewed your company page, posts, and updates on LinkedIn.
This section will also give you information about how many visits are coming from a specific country or city as well as their gender and age range.
It’ll also offer insights into what times during the day people are viewing your content.
The Updates tab will show you the number of people that have clicked on your content, shared it with their followers, or commented on it.
This section also shows you which posts are getting the most engagement and how many impressions (views) those posts received over time.
It’ll tell you when members view a profile page from within their network so that you can assess their engagement level with your content.
The Followers tab will show you which of your followers are taking the most proactive approach to follow and engaging with your company page on LinkedIn by telling a friend about it or liking, commenting, or sharing an update.
Employee Advocacy Tab
The Employee Advocacy tab will show you which of your employees are making an active effort to connect with their contacts on LinkedIn by telling a friend and connecting with them, commenting, or sharing updates.
Top 3 Metrics You Need To Track on LinkedIn
There are many metrics to track on LinkedIn, but the most important ones are:
Engagement Rate on LinkedIn
This metric will show you how many people clicked on, shared or commented on your content.
The engagement rate is also known as the “shareability” of a post and should be tracked when measuring performance.
High engagement rates will also show you that people are engaging with your content by clicking on the links, which means they’re interested.
This will make it easier to continue posting about the same topic because they’re interested in what you have to say, so it’ll be a lot more interesting for them.
However, if you notice that engagement rates are low then this might be a sign that the content is too general or not as engaging.
For example, if your post only has one comment and no shares, it’s likely because the topic of your post isn’t interesting to others.
On the other hand, when people share or engage with your posts, it lets you know that they find the content engaging and want to share it with their followers.
This will help you figure out what type of posts are most popular because this engagement rate gives insight into what people might be interested in on your company page or blog.
The impression rate is the “viewership” of a post and it will tell you how many times your content has been seen.
It’s another important metric to measure because this shows that people not only viewed but also engaged with your content by clicking or commenting, which means they’re interested in what you have to say!
You can determine when is the best time to post on LinkedIn by analyzing this metric.
For example, if you notice that the impressions are high in the morning but not so much later on during the day when people have more time to view their feed then it’s a good idea to post your content at least three times per day and start with whichever posts get the most views first.
That way you’ll be able to reach your audience when they’re most likely online.
This will also help you figure out if people are looking at posts during their workday or just after, which is important because this can show a shift in engagement time from one group of professionals to another.
So, it’s best to post your content at a time when professionals are more likely to be checking their feed.
You need to know more about your followers and their demographics because this will help you figure out who is most likely to be interested in your content.
This section will show you different stats for the age, gender, country, or company of people that have taken an interest in what you’re posting on LinkedIn so that you can better understand who’s following your posts and company page.
This will also help you figure out which content is most popular among people of different demographics, so it’ll give a better idea as to what’s more likely to be interesting for your followers because this section can show the difference between genders or age groups and how they view company pages on LinkedIn.
FAQs about LinkedIn Analytics
We get a lot of questions about LinkedIn analytics so we’ve compiled some frequently asked ones here.
What is the difference between impressions and engagement rates?
The impression rate is also known as “viewership” will tell you how many times your content has been seen by people on LinkedIn, whereas the engagement rate or shareability shows that people clicked, shared, or commented with different engagement levels.
What is the difference between impressions and follower analytics?
Impressions will show you how many times your content has been seen by people on LinkedIn, whereas this section will tell you about followers’ demographics including age, gender, and country or company. This can help you better understand who’s following your posts and company page.
How do I know which posts are performing the best?
You can find out by looking at the engagement rate or shareability of your post and see how many people have clicked, shared or commented with different levels of engagement. This will show you what type of content is most popular among followers so it’ll give a better idea as to what’s more likely to be interesting for your followers.
What analytics can I get from LinkedIn?
You can get a variety of analytics from LinkedIn including impressions, follower analytics and engagement rate.
What are the best times to post on LinkedIn?
Analyzing impression rates can give you insight into when is it best time to post your content because this metric will show how many people are viewing your posts throughout the day. It’s important that you analyze this metric so you can reach your audience when they’re most likely online.
In conclusion, LinkedIn provides a variety of analytics that will help you figure out the best time to post on LinkedIn as well as what’s most popular among followers so it’ll give a better idea as to what’s more likely to be interesting for your followers. This includes impressions, follower analytics, and engagement rate. We hope this guide has been helpful and you’ve learned a little more about how to make the best use of LinkedIn. If you have any questions or feedback, please feel free to reach out!