Do you want to build more credibility on Facebook?
You might be wondering how to do that. Well, we have the answer!
This guide will teach you everything you need to know about building your online presence and establishing yourself as a credible voice in your industry. It’s easy with these tips and tricks to build more credibility on Facebook.
Why do you need to build credibility on Facebook?
If you have a Facebook business, you know that you need to build credibility on Facebook. But why?
Here are a few reasons:
- You want to build a reputation. How your customers perceive you on Facebook will impact how they feel about your business in the real world. How does this happen? Customers are drawn into trusting and buying products or services when their friends recommend it, which is what happens every day on Facebook thanks to social media. This means that if you have credibility on Facebook, your customers will feel more confident about buying from you.
- You want to show potential clients that they can trust and rely on you for their needs. How do people find businesses? They go through a variety of sources such as the internet or word-of-mouth referrals. Building credibility online will help build trust in your business so that people will make purchases from you.
- Another reason is that potential customers want to see what others are saying about your business. How can you demonstrate that? You have the opportunity to show them real reviews from people who were satisfied with their experience when they bought a product or service from you.
- The more expertise and credibility on Facebook, the better for your company. Your clients will feel confident in your business and will be more likely to purchase from you.
Tips to build credibility on Facebook?
Now you know that your Facebook profile is paramount to your business marketing efforts, but how do you build credibility? How can I make my page stand out from the rest of the crowd on a crowded social media platform like Facebook?
Get Facebook Reviews
The best way to cultivate credibility on Facebook is by getting reviews from your customers.
You offer a great product and service. How do you get the customer to leave reviews?
The best way is to ask.
Ask once you’ve sent the order, shipped it or delivered the service.
You want them to be reminded of their experience with your company and they are much more likely to give a review if prompted immediately after that experience has taken place versus weeks later when it may have been forgotten already.
For example, you can send an email with a link to your business Facebook page which has their order information and ask them for feedback.
The email can be as simple as “We hope you enjoyed your purchase! Please take a minute to leave us some feedback on our Facebook page.”
Asking for reviews is key, but not just any review will do. You want the customer to go into detail about their experience with your company and product or service. This is because it will likely be more meaningful to the recipient than a simple star rating.
If you want a faster way to get reviews, you can use this service to get reviews on Facebook from real users. A team of professional Facebook marketers will assist you to run marketing campaigns to help you to promote your page to get reviews.
Related Post: How To Get Facebook Reviews
Post Content on a Regular Basis
To build credibility on Facebook, it is important for marketers to post content regularly. If you are not posting at least once a day, your audience will disengage and your engagement levels will plummet.
If you’re looking for a way to generate original content ideas, there are some simple ways you can get started.
You can post a poll to your Facebook Page and solicit opinions, post images of current events or daily life that is relevant to your audience’s interest, create polls for people to vote on, or curate content from other sources.
Post case studies on your Facebook Page, post testimonials from customers or work with others to create content together.
Posting on a regular basis is not only important for building credibility but also it will help you grow your audience and promote engagement which in turn leads to more likes, comments, shares and followers.
Engage With Your Audience on Facebook
If you want to build more credibility on Facebook, you need to engage with your audience. This is because the more engagement you have on Facebook, the more credible your page will seem to other users.
How do you engage with people?
- Reply to comments and posts by thanking them for commenting or liking a post of yours. This is one way of showing that they are being heard-and can help grow their feeling of connection with your brand.
- Provide free advice to help your audience with challenges they might be facing. For example, if someone posts a question about how to start investing, offer them advice on the best places they can begin their investment journey.
- Ask questions to get people involved and engaged in conversations. How do you feel about the new Facebook update? What are some of your favorite things to post on here? How often do you find yourself scrolling for hours without interacting or liking anything? These types of question can help generate engagement, which will make your audience feel heard, valued and appreciated.
We hope you found this blog post on how to build more credibility on Facebook insightful and that it has given you a few ideas for your own marketing strategy. Here at SocialAppsHQ, we pride ourselves in helping our clients get the best ROI possible from their digital campaigns by leveraging our proven Facebook Marketing strategies. If any of these concepts resonate with what you’re trying to do online or if you want help implementing them into your existing campaign, then please don’t hesitate to reach out!