Getting engagements on Facebook can be quite hard especially if you really do not have a big name on the platform.
One might ask, what is the best formula for posting on Facebook? Trust me, some of them are actually easier than you think.
Just remember that there is no sure-fire way of naturally getting likes, shares, and comments on Facebook since sometimes it all depends on your niche and target audience. But there are some tips that you can follow to at least increase the chances.
Just continue reading this article if you want to know what you can do to improve your future Facebook posts’ engagements.
P.S. Looking for a quick way to get more engagement? You can buy Facebook comments from real and active users to engage with your posts.
Graphic Design Trends For Facebook
Posts that are accompanied by great visuals will definitely attract more people. Rarely anyone engages with posts that include blurred and pixelated pictures.
In fact, posts that include visually pleasing content is already considered necessary if you want a lot of engagement from your audience.
That is why it is also important to be updated with the latest graphic design trends. It changes over time and some styles tend to look “old school.” This will also affect the popularity of your post, so frequently updating yourself with what’s in will always benefit you.
There are also a lot of you who might tend to become hesitant when it comes to trying out graphic designing. It might not be for all, so you can always hire great graphic designers to do the job for you.
But if you don’t want to spend money on a graphic designer, there are a lot of free tutorials and Youtube videos online that can surely help you get started with learning the basics. You just need the motivation to do so!
Understand Your Target Audience on Facebook
It is possible to talk about general topics and post them on Facebook. But having a specific audience in mind for your posts will definitely help you in getting more likes, reactions, and even comments and shares.
People tend to group themselves with a community where they feel they belong. The same is true even if they are online. Fans of the same band will most likely interact with each other on Facebook, just like how people with the same interests will too.
So, identify your target audience first. After knowing who you are posting your content for, you will also be able to tailor it better for their specific taste and expectations. The more you narrow down your audience, the more you can determine what to post to receive a lot of engagements.
Improve Your Captions For Your Facebook Posts
Aside from your posts’ visuals, its captions are also one of the things that would most likely attract your audience. They say a picture paints a thousand words, so focus on one and deliver it to your viewers.
Keep it short and simple. Most Facebook users do not want to and do not have the time to read lengthy posts. So, make sure that you get straight to your point or punch line of your posts. It does not hurt to try and be witty and funny, in fact, more people will probably react if the joke landed well.
You can also try and be playful with your audience by posting a funny picture and accompanying it with a caption that says “Caption this!” You can try and engage with your audience by also captioning questions asking how their day went and what have they been up to lately.
But also remember not to get too personal and stay relevant to your niche. Some occasional updates about your personal won’t hurt, just not too frequently.
Talk About Fresh and Relevant Topics on Facebook
When you post about the latest news, especially around your niche, there is a big chance that Facebook users in your community will engage with that post. People love to talk about fresh news, especially about sharing their own opinions about it.
Just share your opinion and ask your audience about theirs too. You can do this by ending your posts with a question for your audience to answer. However, you should also keep in mind that you are knowledgeable about the topic.
Your audience will most probably stop engaging with your posts if they find out that you do not actually know much about that certain niche. Stick to what you know to develop a healthy engagement with you and your audience.
Engage With Other Users on Facebook
Yes, you might be a content creator on Facebook, but that does not mean that you should not interact with other users too. Replying to their comments is one of the best ways to show that you are also someone they can talk to and relate to.
Try liking, reacting, and commenting on other relevant pages too. Your social media presence on Facebook does not end with your own posts, just like how the only way you can reach other people is through other users sharing your content.
You can always approach them first by interacting with them. Again, it is better if they know that you are someone whom they can approach, and not just a content-creating robot. Interacting with other Facebook users and pages is also a way for you to boost your online reputation.
Another thing that you can do is to create your own group community. Just simply create a group, invite some members who might be interested in joining, and interact with one another. This is another way to effectively utilize the resources that you can get from the platform.
Having discussions in a Facebook group also creates a certain order in your community or target audience when engaging with one another. So it is definitely worth a try if you want other people to know your profile better.
FAQs about Posting on Facebook
Check out the frequently asked questions about posting on Facebook.
How to know if a Facebook post successful?
It actually depends on what your post is all about. If it is a donation drive for example, then the evidence that can prove that your post was successful is if people actually donated. However, probably the most general indication is that your post got shared by a lot of users.
What are the most engaging Facebook posts?
Posts that invite other users to interact (like caption this photo, fill-in-the-blanks, and funny pictures/videos) are usually the ones that get a lot of likes, reactions, comments, and shares from other people.
Is there a word limit for Facebook posts?
Although it seems like that anyone can just write very lengthy Facebook posts, there is actually a 63,206 character limit per post.