Do you want to know how to promote your blog on Facebook?
You’ve been blogging for a while now and have grown an audience. It’s time to start promoting your blog on social media! There are many ways you can do this, but we’re going to focus on one of the most popular platforms – Facebook. Here are some tips that will help you get started.
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Share Your Blog Post on Facebook
The first thing you should do to promote your blog on Facebook is to share it. If you have a personal profile and an official business page, then share the blog from both profiles. This will help people find the content in more than one place.
You can add hashtags to your Facebook post to increase engagement. You can use hashtags like #blogging, #marketing or #smallbusiness for example. This will help you reach more people who are interested in your content.
Add a Featured Image For Your Blog
Another important way to promote your blog on Facebook is by adding a Featured Image. This image will show up in the News Feed of people who have liked or followed you on Facebook, so it’s important that this be high quality and alluring — something they want to click through with an interest.
To create a well-design featured image for your blog post, it is advised to spend a little time looking at the competition. You will want to include something that is eye-catching and different from what you’ll find on other sites.
The most important thing about this image? Make sure it is aligned with your blog branding.
To create well-designed images, you can use a graphic design program like Photoshop or Canva.
You can also find free images that you’ll need to edit for your blog post, which will allow it to be original and memorable.
Use captivating headlines to grab attention
When sharing your blog, your headline should be compelling and resonate with your audience. This is because headlines are the first thing people read. Users spend an average of eight seconds scanning headlines and images before they make a decision on what to click, share or scroll past.
If your headline fails to catch their attention, they will move to the next post.
To be interesting and grab your readers’ attention:
- Write a headline that is compelling and makes them eager for more information.
- Be strategic with your headlines. A good strategy is using a question that will make people want to know more about you and your blog post.
- Use the headline to address what your blog post is about and create curiosity.
- Use numbers at the end of headlines if it’s relevant.
We suggest you test different headlines and see which one performs better.
Post to Facebook Groups
A good method is to post your blog content to Facebook groups with similar audiences. This is a low-cost strategy that can really pay off because it reaches people who are already interested in what you have to say.
To search for relevant Facebook groups, go to the Groups tab on Facebook, type in a few keywords describing your blog’s content or what you want to promote.
Add a Facebook Sharing Icon For Your Blog Posts
It is important to have a Facebook sharing icon in your blog posts so your readers can share your blog post on Facebook. You can easily add a Facebook sharing icon to your blog posts by using the social sharing plugin.
If you’re using WordPress to blog, you can use a WordPress plugin called Social Sharing Toolkit. This is the easiest way to add a Facebook sharing icon to your blog posts.
We suggest you add a call to action to share your content at the bottom of the post to get more shares. This is a great way to promote your blog on Facebook because you’re encouraging people to share it with their friends and family which will drive traffic back to your site.
Collab With Facebook Influencer
If you want to get a wider audience for your blog posts, it’s time to think about collaborating with influencers.
By partnering up with someone who has a large following on Facebook, you’ll be able to reach more people and boost Facebook page visitors.
In order to do this, you’ll need to make a list of influencers that are related to your niche.
You can then contact them and tell them about the content you have on your blog.
If they find out that it’s relevant for their followers, they might share it with their audience too!
However, some Facebook influencers will request payment in exchange for the post.
This is something you should be aware of before reaching out to them.
If they want payment, you’ll have to weigh the cost against its potential benefits.
It may not make sense if your budget for this is tight or if their following is too small for what you’re looking for.
Run Ads To Your Blog
Running ads to your blog is a great way to get your content seen by more people. Facebook ads are also good because they can target specific audiences, so you make sure that the right people see what you’re trying to promote.
You’d need to allocate a budget for Facebook ads to promote your blog. We suggest you try advertising your blog posts with a small budget to see if the campaign is worth it.
This can be a good way of testing if this marketing strategy is worth pursuing. If your account is restricted from running advertisement on Facebook, you can follow the steps in this guide about how to recover disabled Facebook ads accounts.
Conclusion
We hope that you have found this blog post useful. It’s never too late to start promoting your blog. The tips in this article are easy and can be done on a daily basis, so you don’t need to make any major changes or overhaul your social media strategy.
