Since it was established, LinkedIn has grown to become more than just a website you use to explore a business opportunity or a place to post your resume in. Now, LinkedIn has evolved to become more than that – from including portfolios to having a rapid growth in its users and even becoming a professional social networking site for content marketing.
Professionals from every single field have turned to LinkedIn as a venue for building a network and increasing their influence in the market. With just a few right decisions, you can grow your influence, cultivate your own network, and make your presence felt in the industry, opening up possible opportunities and chances for you to expand your platform.
To begin this journey towards becoming a more influential person on the platform, you can first build an active presence on LinkedIn.
In this article, we’ll share with you how to boost your influence using your LinkedIn profile.
P.S. Need to grow your influence on LinkedIn? This means that you would need to get LinkedIn accounts with aged and connections. This will give you a head start against your competitors as aged accounts performs better.
Optimize Your LinkedIn Profile
Suppose you’ve been using LinkedIn for longer than a few months. In that case, you probably know your way around your profile and have optimized this to become its best-performing version. From adding a portfolio to forming a professional image of yourself, you’ve done everything.
However, make sure that all your experiences, education, and created content showcase your best qualities and skills. You have to make yourself not only sound good, but you have to look the part, too. For some, it may take a long time before you reach a point where you’re satisfied with how your profile looks, but it will be worth it in the end.
You don’t have to be too strict or “dry” when it comes to your profile, meaning sticking to a purely professional tone. Sometimes, it’s good to add a sprinkle of your unique personality and substance. This adds some spice to the same old, usual formula of resumes and portfolios that people generally see. This will work to your advantage, attracting more people to look over your content. Treat your profile as you would a profile on a dating site, but more professional and well-composed.
Arranging and refining your profile might consume a lot of your time, but it will be worth it. Once you see that your profile has reached an “All-Star” status, you’re ready to start building your network.
Grow Your Network on LinkedIn
The moment you’ve successfully accomplished your LinkedIn profile optimization and improvement, it’s time to take a step forward and start building your network. Every second, at least two to three people sign up and join LinkedIn, so there will never be a shortage for you and possible connections and opportunities.
You must establish and bridge connections with people on the website. You can reevaluate your previous experiences and jobs and add all your coworkers and all the clients you’ve worked with in the past. It’s definitely an excellent place to start. Begin with the people that you already know and have had a positive working experience with. Once you’ve done that, it will become much easier for you to be discovered and for you to make brand-new connections with other people.
Another thing you can do is to be active in the different groups in LinkedIn. This will surely make your profile viewed by more people. By joining groups and being active in them, you will meet new people and make more connections. Liking posts, sharing comments, and posting articles will prove to be one of the best ways you can start to make genuine and organic connections – even with the people whom you don’t really know all too well.
Once you’ve started to build up a particular image on LinkedIn, the gears of social media will begin to turn for you. Social media does not work in mysterious ways. It works in a straightforward manner where as long as you make yourself known, you will be.
As you let your image and networking efforts build up, there is a very high chance that you might even reach the maximum amount for connections made. Good luck getting to that 30,000!
Publish Content on LinkedIn Regularly
The act of publishing content is proven to be one of the very best methods of generating opportunities and leads for yourself.
Here is a fascinating statistic you might want to take note of: think of the 600 million people all signed up on LinkedIn. Now, subtract a million from that. That said million is 1 out of 60 that have posted content and published an article on LinkedIn – with that in mind, what are you waiting for?
Now that you’ve built your profile and established a network and presence on LinkedIn, the next and last step is to create content that’s uniquely you in all ways possible.
You can either choose to share articles, which saves plenty of time and keeps your target audience interested in you at the same time. This does not require much effort, as your shared article can still go viral if your audience ever gravitates strongly toward it. Just remember to keep it interesting so that curiosities will be piqued!
Now, if you’re a part of the remaining 599 million that has not yet published original content on LinkedIn, maybe it is the time for you to take the leap of faith. If you want to truly become influential, you have to establish your stand and opinion and let everyone know that you’re much more knowledgeable than the average person. Write about a topic you’re confident about and link your website at the very bottom. This will attract and stir up social media traffic.
Now, LinkedIn is still a social media network, just more professional than the usual ones. As your posts and shared content begin to gain traction and comments, never forget to respond to comments and acknowledge people. Professionalism is still to be kept in mind, but adding substance and personal touches won’t hurt.
With the right amount of endorsement, the carefully crafted image, and the personal touches to your LinkedIn profile – in no time, others will begin to see you and consider you as a truly influential voice on the platform.