Becoming a LinkedIn Influencer is a great goal for any aspiring professional that wants to make it big. Besides the prestige and credibility it brings, it’s also a great way to get your name and brand out there to a wider audience. If you’re dreaming of being the next big thing over at LinkedIn, we might have some tips for you so you can become an influencer on LinkedIn. Take notes and get ready to be a star because this article has got you covered.
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What is a LinkedIn Influencer
Before we share about how to become an Influencer on LinkedIn, let’s answer the question: “What is a LinkedIn Influencer?”
LinkedIn Influencers are members of the professional social media platform who have earned credibility in their respective fields. They use this status as leverage for marketing and business purposes by publishing content through LinkedIn that links back to products or services they endorse.
This is done in order to increase their visibility, attract new followers and customers, promote themselves as experts, and drive traffic to a specific website.
Benefits of Being a LinkedIn Influencer
You might be wondering why you should consider becoming a LinkedIn Influencer. Here are some of the benefits:
Becoming a LinkedIn Influencer can help you to reach more people with your content. LinkedIn Influencers are published on the platform’s homepage and sent out in its weekly newsletters, which can lead to increased ROI for your business or brand.
You are building your personal brand through LinkedIn Influencer status. This will increase the credibility of you and your work, which may lead to increased opportunities or a better reputation in the field.
Easier and Greater Networking Opportunities
It is much easier to network and find connections when you are a LinkedIn Influencer. You will be able to grow your professional relationships by engaging with other influencers on the platform.
How Can You Become a LinkedIn Influencer
Now we’ve got all of that out of the way, here are some tips or steps that you could take into being a LinkedIn influencer.
Find a Niche
With the millions of users on LinkedIn nowadays, it can be easy to get buried in the numerous voices that also want to get themselves out there. Carve out a niche for yourself to separate you from the others. Not only does this make you more engaging and original, but it also makes it easier for people to distinguish you from the noise.
To find the right niche, you can ask yourself what you’re passionate about. What do you really enjoy doing? Is it something that people talk about on LinkedIn a lot, or is it something unique to your experience and knowledge?
For example, you might be passionate about the medical field, and you might have a good understanding of how things work in that industry. You can use this to find your niche by setting up an account for yourself as a health care influencer– writing articles on doctors’ perspectives or how procedures are done– so people who are interested in the same topics will see you.
Set Your Goal
Trying to achieve influencer status in LinkedIn without defining your goals will feel a lot like stumbling in the dark. First, determine what you want to achieve within the platform. Do you want more followers? Do you want people to know about your business more? Answering these questions will help you strategize easier.
Make Sure Your LinkedIn Profile is at Its Best
You’re not doing yourself any favors if your LinkedIn profile contains a blank photo and spare information about yourself and what you do. Make sure you have a presentable, professional photo in your account. Also, make sure it accurately details your work experience as well as who you are. Your LinkedIn profile is the first impression anyone will have of you within the platform. Make sure it’s a great one. Here’s a guide on how to optimize a LinkedIn profile.
Produce Engaging Content on LinkedIn
Content is king. No matter how attractive your profile is, no one will stay on it if it doesn’t have any substance. When people visit your profile, make sure they stay there because of riveting content. Producing top-quality content means understanding the industry you’re working in and communicating with them ideas and possibilities they identify with. Study how to talk to your audience to get them thinking.
To get results, the key to success is consistency.
You need to be as consistent in your posts and engagement with those you follow on LinkedIn, just like any other social media platform. Sometimes, it will feel like you are doing nothing but posting about the same topics over and over again- don’t worry – this is normal for influencers!
Grow Your Network and Build Connections on LinkedIn
It’s a bit of a Catch 22 but you need to grow a huge network so that being a LinkedIn influencer can provide you a large network. It’s a bit difficult at first when you’re only at the double digits but this will eventually snowball to a greater number as long as you spend time connecting and interacting with other users. To grow your network on LinkedIn, you need to spend the time to connect with people.
It takes some work but it is worth it, and you’ll quickly find that your friends can grow your network exponentially by introducing you to their connections as well. To build great connections with your network, make sure to follow them and share their posts. It’s also a good idea to comment on the connections’ blog posts or articles they’ve shared so that they know you read it.
The above tips should help you get started on your journey to becoming an LinkedIn influencer. If you want value from this post, take the time to implement these ideas and be patient with yourself. When it comes down to it, there are no shortcuts or quick fixes for becoming a top-level influencer – but if you put in the work now, we’re sure that soon enough all of your hard work will pay off!