LinkedIn Video Ads are a great way to reach out to potential customers and promote your business. However, if you’re not using them correctly, you could be wasting your time and money. In this blog post, we will discuss some of the best practices for LinkedIn Video Ads.
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What are LinkedIn Video Ads
LinkedIn video ads are a unique type of online advertising that allows businesses to connect with their target audiences in a more personalized, engaging way.
These ads appear within the LinkedIn feed, and they can be accompanied by both still images and motion graphics. As a result, they provide viewers with a dynamic and interactive experience that is much more visually appealing than traditional display or text-based ad formats.
Furthermore, because these ads are targeted specifically to users on the LinkedIn platform, they can help businesses to reach their ideal customers at the most appropriate time and place for engagement.
Whether you are looking to generate brand awareness or drive conversions, LinkedIn video ads are an excellent tool for achieving your business goals.
LinkedIn video specs
LinkedIn is one of the most popular social media platforms for professionals, and video content has become a vital part of many successful LinkedIn marketing strategies.
To get the best results, it is important to follow specific video specs when creating your videos for LinkedIn.
- This includes choosing a length that is between 3 seconds and 30 minutes long, with most successful video ads falling in the range of 15 seconds or less.
- Video layouts can also vary depending on whether you want your ad to be horizontal or vertical.
- In terms of file size, videos should typically be between 75 KB and 200 MB, although certain formats may require higher or lower limits depending on their resolution and bitrate.
- Finally, your LinkedIn video should have a frame rate that is less than 30 FPS, which will ensure smooth playback regardless of your internet connection speed.
With these key specifications in mind, you can create effective LinkedIn videos that are sure to connect with your target audience.
Best practices for LinkedIn video ads
LinkedIn video ads can be an extremely effective way to reach your target audience, but only if they are done correctly.
Here are some best practices to keep in mind when creating your LinkedIn video ad:
Define your main objective
Just like any other marketing campaign, your LinkedIn video ad should have a clear and defined objective.
Do you want to generate brand awareness? Drive traffic to your website? Increase conversions?
Knowing what you want your ad to achieve will help you to create more targeted and effective content.
Here are some examples of objectives you might want to consider for your LinkedIn video ad:
Awareness – If your goal is to generate brand awareness, you will want to create an ad that is highly visual and attention-grabbing. Your video should be short, sweet, and to the point, with a clear call to action that encourages users to learn more about your brand.
Consideration – If you are looking to drive traffic to your website or increase conversions, your LinkedIn video ad should be more informative.
Your video should introduce viewers to your product or service and explain how it can benefit them.
You will also want to include a strong call to action that encourages users to take the next step, whether that is visiting your website or making a purchase.
Decision – For businesses that are looking to increase sales, LinkedIn video ads can be an extremely effective tool.
This is because video ads provide users with a more personal and engaging experience that can help to build trust and credibility.
When creating a decision-based LinkedIn video ad, be sure to include information on your product or service, as well as pricing and any special offers or discounts you may be running.
You will also want to include a strong call to action that encourages users to make a purchase.
Create LinkedIn video content based on your objective
Now that you have defined your objective, you can start creating content for your LinkedIn video ad.
There are many different types of video content that can be created for LinkedIn, depending on your specific objectives and the format that is most effective for engaging your audience.
Some examples might include instructional how-to videos, product demonstrations, interview-style discussions with industry experts, or slideshow presentations highlighting recent company achievements.
Whatever the format, it’s important to remember that the goal of any video content on LinkedIn is to provide value to viewers and leave them wanting more.
With careful planning and creative execution, you can use LinkedIn video ads to achieve your business goals and connect with your target audience in a more personal and engaging way.
Use storytelling to humanize your brand on LinkedIn
When it comes to building a successful brand on LinkedIn, storytelling is key. By leveraging the power of narrative, you can tap into your audience’s emotions and create an intimate connection with them.
Whether you are sharing stories about your company culture or highlighting some of your customers’ success stories, thoughtful and well-crafted narratives can help to humanize your brand and build lasting relationships with your target audience.
At the same time, by incorporating a personal element into these narratives, you can also help to establish your expertise within your field and demonstrate your knowledge and insight in a way that no dry business brochure or mission statement ever could.
So if you’re looking to make a real impact on LinkedIn, start thinking like a storyteller! Your brand will be all the better for it.
Include Captions on Your LinkedIn Video
Creating engaging and informative LinkedIn videos requires more than just good content; it also requires excellent captioning. Captions help to break up the video content, making it easier for viewers to follow along and engage with your content.
They also allow viewers who are in a noisy environment (e.g., at work or in the public transit) to access and consume your message without background noise getting in the way.
Whether you’re looking to boost engagement with your followers or simply reach a wider audience, including captions on your LinkedIn videos is an essential step for success. So don’t be afraid to turn those subtitles on!
Measure success based on your objective on Linkedin.
When you set goals for yourself, it’s important to have a way to measure your success. This is especially true when it comes to professional goals.
After all, your career is an important part of your life, and you want to make sure you’re making progress towards your objectives.
Thankfully, LinkedIn provides a handy tool for tracking your progress. The ‘Measures’ feature allows you to set specific goals and track your progress over time.
This is a great way to stay motivated and on track with your business objectives. Plus, it’s always satisfying to look back and see how far you’ve come.
A/B Test Your LinkedIn Video Ads
A/B testing, also known as split testing, is an essential tool for optimizing your LinkedIn videos.
By comparing two versions of the same video against one another, you can pinpoint what makes one version more effective than the other and adjust your strategy accordingly.
There are a number of elements that you can test in your videos, including choice of platform and content style, length and format of the video, visual features like text overlays and tone of voice.
Whatever aspects you choose to test, it is important to have a clear objective for each test so that you can accurately evaluate the data that you collect.
With a little experimentation and strategic thinking, you can use A/B testing to take your LinkedIn videos to the next level and get better results from your marketing efforts.
Frequently Asked Questions About LinkedIn Video Ads Best Practices
Here are answers to some common questions about LinkedIn video ads best practices:
How long should my LinkedIn videos be?
You can make your LinkedIn videos up to 30 minutes. However, shorter videos are generally more effective, as they are more likely to hold viewers’ attention. It’s still best that you test different video lengths to see what works best for your audience and business objectives.
Can you do video ads on LinkedIn?
Yes, LinkedIn offers video ads as a way for businesses to promote their products and services. Video ads are an effective way to capture the attention of your target audience and can be used to achieve a variety of marketing objectives.
Does video perform best on LinkedIn?
There is no one-size-fits-all answer to this question, as the best performing videos on LinkedIn will vary depending on your target audience and business objectives. However, in general, video content tends to be more engaging and effective than other types of content, so it’s worth considering using video ads as part of your LinkedIn marketing strategy.
Final Thoughts
LinkedIn video ads are a powerful marketing tool that can help you reach your target audience and achieve your business objectives.
By following the best practices outlined in this article, you can create videos that are more likely to engage viewers and lead to positive results for your company. So if you’re looking for a new way to get ahead in today’s competitive market, consider leveraging on LinkedIn Video Ads today!
