LinkedIn live is a new way to connect with your audience.
It’s the perfect tool for professionals who want to share their expertise and grow their network. With LinkedIn live, you can broadcast live video from your computer or mobile device, engage with viewers in real-time, and even ask questions of them. You can also save videos on demand so that people can watch them later if they missed the live event.
If you’re looking for an effective way to build relationships, promote yourself as a thought leader or just get more exposure for your business – then LinkedIn live is what you need! Read on to learn more!
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Why Use LinkedIn Live
There are a few reasons to go live on LinkedIn is good for your marketing strategy.
1. You can share your story and provide insights on what you do, live from LinkedIn. It’s is a new way to engage with your audience in real-time and be interactive!
Additionally, LinkedIn now allows viewers of the broadcast video to ask questions which will then get answered by the broadcaster during their Livestream. This makes it super easy for businesses or individuals to answer questions and share their expertise with your audience all over the world.
2.. You can create an event and invite people from your network to join you live. This gives you the opportunity to share your thoughts with them and then provide them with information about what else they might find valuable.
3. The platform offers many features that are beneficial for business owners, such as the ability to post polls or content before the event starts. Going live on LinkedIn is the perfect way to use if you want your viewers to get involved in what’s going on!
4.It’s free to use LinkedIn live. You don’t need to spend any money in order to broadcast live.
5.No need for expensive equipment. You don’t need to buy any expensive equipment in order to live stream. All you need to do is sign up for LinkedIn and start broadcasting!
LinkedIn Live Best Practices
When it comes to LinkedIn live, there are a few best practices you should follow.
Find a Relevant Topic
It is important to find a relevant topic when you are planning your LinkedIn live broadcast. This gives viewers an idea of what they should expect from the live stream and will help them decide if it’s something worth watching!
To get ideas for topics, you can look to LinkedIn Groups for inspiration. LinkedIn does a great job of providing you with the latest news, opinions, and insights on various topics that are relevant to your business or industry.
You can also conduct research into LinkedIn’s Trending Stories section where you’ll find stories about what is popular online at any given moment!
Another method is that you can run a LinkedIn poll to find out what people are interested in your viewers. This is a great way to find out what they want and provide them with relevant information.
Set a Schedule For LinkedIn Live
When it comes to LinkedIn live, the key is to set a schedule. LinkedIn states that “the sooner you start preparing your content for LinkedIn live videos (or any video), the more likely it will be well-received by viewers” because if there are multiple posts in one day or on consecutive days, people stop watching and won’t come back. LinkedIn live is all about engagement- you want people to watch and comment on your LinkedIn posts.
So, how should you schedule LinkedIn live videos? LinkedIn has a few suggestions:
- Schedule at least one video per week for five weeks in advance. This will help build anticipation for the broadcast that follows it.
- If possible, avoid LinkedIn live videos on the same day as a major event that is gaining a lot of attention. LinkedIn will send an email to remind you about this.
- Try posting at least one LinkedIn live video per week. This helps keep people engaged with your content so they’ll come back for more next week.
We recommend that you use LinkedIn’s scheduling tool to create your schedule.
Write a great description for your LinkedIn Live Video
It is important to write a great description for LinkedIn videos. This is a preview of your video, so every detail counts!
The first sentence should explain what viewers will learn from the LinkedIn Video. The next sentences can be about any topics you discuss when you’re on live (e.g., “I’ll cover three ways to grow your business,” or “I’ll answer your LinkedIn Marketing questions.”)
You might want to include a call-to-action at the end of your LinkedIn live video description. For example, “Don’t forget to ask me your LinkedIn questions!” or “Please share this LinkedIn live video with your network.”
The LinkedIn Video Description is the first thing viewers will read when they click on the LinkedIn live video link. Make sure you include a compelling reason for them to tune in!
Here are some tips:
- Keep it short and easy to read. LinkedIn live videos don’t have a “read more” button, so you only have one sentence to convince viewers they should watch your video
- Make sure the LinkedIn live Video Description is clear about what viewers will learn from this LinkedIn live broadcast.
- Include a call-to-action, such as “Please share this video with your network”.
Promote Your LinkedIn Live on Different Platform
It is important to promote your LinkedIn live stream on different platforms. This helps you reach your audience more effectively and has a higher chance of going viral.
To promote LinkedIn live on different platforms, you can post on LinkedIn and share the link. You can also use Twitter or Facebook by creating a new post about it.
If you have an email list, you can also promote that you’re going live on LinkedIn by sending an email to your list.
FAQs about using LinkedIn Live
Here are a few questions we get about going live on LinkedIn
How do I use LinkedIn live?
You can use LinkedIn live to stream a long-form video and interact with your LinkedIn connections. LinkedIn live lets you focus on creating content that is valuable to the audience, instead of worrying about all of the technical aspects. This is perfect for LinkedIn Influencers who are looking to expand their reach on LinkedIn.
Is LinkedIn live streaming free?
Yes. LinkedIn live streaming can be accessed for free. LinkedIn members do not need to upgrade their LinkedIn account in order to use LinkedIn live.
When should you use LinkedIn live?
You should use LinkedIn live when you want to share your knowledge and expertise with an engaged audience. LinkedIn Live allows you to speak one-on-one with LinkedIn members, as if they’re right in front of you, while also interacting with them via messages or questions from the live chatbox on your screen. As a result, LinkedIn live is ideal for influencers who want to share their expertise and build connections.
Conclusion
We hope that this post has been helpful for you to use LinkedIn live for your business. This is a great way to share your message with LinkedIn users in real-time and LinkedIn will deliver it to their newsfeeds. The most important thing to keep in mind when using LinkedIn Live is that it’s best to provide live, actionable content.
