How to Use LinkedIn Sales Navigator

Why Use LinkedIn Sales Navigator?

1. Finding Targeted Leads

Finding targeted leads is crucial for effective prospecting and lead generation using LinkedIn Sales Navigator. Follow these steps:

1. Define your target audience and ideal customer profile by identifying industries, job titles, locations, and other relevant criteria.
2. Utilize the advanced search and filters of LinkedIn Sales Navigator, applying specific filters such as industry, company size, and seniority level.
3. Analyze search results and review potential leads’ profiles. Look for individuals who match your target audience and demonstrate interest or engagement in your industry.
4. Save leads that meet your criteria to easily access and track their LinkedIn activity and engagement.
5. Reach out to targeted leads using InMails and messaging features. Craft personalized and compelling messages to establish a connection and initiate conversation.
6. Engage with relevant content from targeted leads by liking, commenting, and sharing their posts or articles to demonstrate interest and build rapport.
7. Monitor and analyze prospecting performance by tracking response rates, conversion rates, and other key metrics. Optimize your strategy and make necessary adjustments.

By following these steps, you can effectively find targeted leads on LinkedIn Sales Navigator and increase your chances of success in your sales and marketing efforts.

Building relationships with prospects on LinkedIn is like speed dating for professionals, without the awkward small talk and bad breath.

2. Building Relationships with Prospects

Engaging with Relevant Content: To successfully build relationships with prospects on LinkedIn, actively engage with their relevant content. Like, comment, and share their posts to demonstrate your interest and establish a genuine connection. This approach helps you gain visibility and credibility within their network.

Leveraging Sales Navigator Features for Outreach: Make full use of the features provided by LinkedIn Sales Navigator to effectively reach out to prospects. Utilize the “InMail” messaging system to send personalized messages directly to prospects, thereby increasing the chances of receiving a response. Take advantage of the “Saved Leads” feature to keep track of potential prospects and stay updated on their activities.

Personalizing Connection Requests and InMail Messages: When sending connection requests or InMail messages, ensure that they are personalized. Mention something specific about the prospect’s background or interests to demonstrate that you have conducted thorough research and are genuinely interested in connecting. Personalization plays a crucial role in creating a stronger connection and significantly increases the probability of receiving a positive response.

By implementing these strategies, you can effectively build relationships with prospects on LinkedIn and enhance the likelihood of converting them into valuable contacts for your business or professional network. Remember to consistently engage with relevant content, leverage Sales Navigator features, and personalize your outreach messages to establish meaningful connections.

Gain a competitive edge by uncovering market insights using LinkedIn Sales Navigator’s powerful features.

3. Gaining Insights and Market Intelligence

When using LinkedIn Sales Navigator, you have the opportunity to gain insights and market intelligence to enhance your sales strategies. Here are three key ways to do so:

1. Monitor Competitors: Keep an eye on your competitors’ LinkedIn pages and closely monitor their updates. This will allow you to gain valuable insights and identify potential opportunities.

2. Analyze Industry Trends: Stay updated with the latest industry trends by following relevant LinkedIn groups and influencers. This will enable you to adapt your sales approach according to emerging market trends.

3. Utilize Sales Navigator Features: Make the most of Sales Navigator features such as News & Insights and Company Updates to access industry news and updates. This will help you stay informed about market developments and provide talking points when engaging with prospects.

By leveraging LinkedIn Sales Navigator, you can proactively stay ahead of the competition and make informed decisions that drive sales success.

Forget the treasure map, get ready to navigate your way through LinkedIn Sales Navigator and find the goldmine of targeted leads waiting for you.

Getting Started with LinkedIn Sales Navigator

Ready to boost your sales with LinkedIn? Dive into the world of LinkedIn Sales Navigator as we embark on a journey of Getting Started. From setting up your account to customizing your sales preferences, and navigating the user-friendly dashboard, this section will equip you with the essential knowledge to make the most of this powerful tool. Let’s unlock the potential of LinkedIn Sales Navigator and supercharge your sales strategy.

1. Setting Up Your Account

To set up your account on LinkedIn Sales Navigator, follow these steps:

1. Go to the LinkedIn Sales Navigator homepage.

2. Click on the “Start your Free Trial” button or “Try for Free” depending on the available options.

3. Enter your LinkedIn account credentials to sign in.

4. If you don’t have a LinkedIn account, click on the “Join Now” button and follow the instructions to create a new account.

5. Once signed in, LinkedIn Sales Navigator will ask you to complete your profile with details like your job title, industry, and company size.

6. Fill in the required details and click “Next“.

7. LinkedIn Sales Navigator will then prompt you to add connections from your existing LinkedIn network. You can skip this step or connect with your existing contacts.

8. Next, select your sales preferences, including the industries and job titles you are interested in targeting.

9. Check the relevant boxes and click “Next“.

10. If you are signing up for a paid subscription, provide your payment information. If using the free trial, no payment details may be required.

11. Review your information and click “Finish” or “Start Trial” to complete the account setup process.

Once your account is set up, you can start using LinkedIn Sales Navigator to find targeted leads, build relationships with prospects, and gain market insights.

Customize your sales preferences on LinkedIn Sales Navigator and make networking feel like buying a new pair of shoes – a perfect fit.

2. Customizing Your Sales Preferences

Customizing your sales preferences on LinkedIn Sales Navigator is crucial for optimizing your sales strategy and maximizing the platform’s benefits.

Here are some steps you can take to customize your sales preferences:

1. Update your profile: It is important to ensure that your LinkedIn profile is complete and up-to-date. This includes adding a professional profile picture, a compelling headline, and a well-written summary to make a strong first impression.

2. Set your search filters: Tailor your search filters to find the most relevant leads for your business. Specify criteria such as location, industry, job title, and company size to narrow down your search results.

3. Create saved searches: Save your customized search filters and receive automated notifications when new leads that match your criteria are added to LinkedIn. This feature keeps you updated with potential prospects.

4. Manage your preferences: It is crucial to customize your sales preferences to control the frequency and type of email notifications you receive from Sales Navigator. This helps you stay organized and focused on important leads.

5. Enable team collaboration: If you’re part of a team, take advantage of Sales Navigator’s TeamLink feature. This feature allows you to share leads, notes, and insights with your colleagues, promoting collaboration and improving efficiency.

6. Utilize other features: Don’t forget to explore additional features like the Newsfeed and Sales Navigator Insights. These features will help you stay informed about industry trends and gain valuable insights for your sales approach.

By customizing your sales preferences on LinkedIn Sales Navigator, you can streamline lead generation, improve targeting, and maximize your sales potential.

3. Navigating the Sales Navigator Dashboard

The Sales Navigator dashboard in LinkedIn provides a user-friendly interface for navigating through features and tools. Consider these key points while navigating the Sales Navigator dashboard:

1. Easy Access: Access the Sales Navigator dashboard from your LinkedIn homepage by clicking on the “Sales Navigator” option in the top navigation bar.
2. Main Menu: The left side menu provides quick access to features like Account Lists, Leads, and InMail for efficient sales activity management.
3. Sales Insights: The dashboard offers valuable insights into sales activities, including notifications for saved leads, updates on saved searches and accounts, and recommendations for engagement.
4. Customizable Layout: Customize the dashboard layout to suit preferences and workflow. Prioritize relevant information by moving and resizing widgets like People or Accounts.
5. Search and Filters: Use the powerful search function to find targeted leads based on criteria like industry, job title, and location. Apply filters to narrow down search results.
6. Activity Feed: Stay updated and engage with prospects in a timely manner through the activity feed that shows updates and activities related to saved leads and accounts.
7. Team Collaboration: Collaborate and share information with sales team members. Easily assign leads and accounts, track team activities, and ensure smooth communication.

By effectively navigating the Sales Navigator dashboard, optimize sales efforts, efficiently manage leads, and build meaningful relationships with prospects on LinkedIn.

Lead the way to successful sales with LinkedIn Sales Navigator’s powerful lead generation tools.

Using LinkedIn Sales Navigator for Lead Generation

Unleash the power of LinkedIn Sales Navigator for lead generation! Discover how to supercharge your prospecting efforts with Advanced Search and Filters, tap into the potential of Saved Leads and Lead Recommendations, and unlock the secrets of InMail and Messaging. Learn how to navigate this powerful tool to identify and engage with quality leads, boosting your sales and business growth. Get ready to revolutionize your lead generation game on LinkedIn!

1. Advanced Search and Filters

Utilizing advanced search and filters in LinkedIn Sales Navigator offers several benefits. It allows you to target leads more effectively, saving time and effort by focusing on the prospects most likely to convert. The comprehensive results from advanced search provide a wider pool of potential leads to choose from. Advanced search helps enhance targeting by uncovering hidden opportunities and identifying prospects that may not be easily discoverable through basic search options.

Filters also play a crucial role in optimizing your search results. They allow you to refine your search by adding specific criteria such as industry, job title, location, and company size. This enables you to connect with prospects that match your ideal customer profile. Filters narrow down the results to a more manageable number, making it easier to prioritize and focus on the most relevant prospects. They also save time and effort by quickly sorting through a large volume of leads in the lead generation process.

By leveraging the advanced search and filters in LinkedIn Sales Navigator, you can maximize your lead generation efforts, ensure precision in targeting, and save valuable time in identifying and connecting with prospects.

Saved Leads and Lead Recommendations: Your personal lead generation genie, guiding you towards hot prospects and saving you from the endless scroll of LinkedIn profiles.

2. Saved Leads and Lead Recommendations

Saved Leads and Lead Recommendations are two important features offered by LinkedIn Sales Navigator.

These features are valuable for enhancing lead generation efforts and making it more efficient to find and connect with potential customers on LinkedIn.

By utilizing the Saved Leads feature, you can easily track and monitor potential prospects, allowing you to access their profiles for engagement at any time.

The Lead Recommendations feature provides curated suggestions based on your preferences, helping you discover new leads that align with your target audience.

Therefore, incorporating these features into your sales strategy can greatly benefit your overall prospecting and networking efforts on LinkedIn.

Unlock the power of your inbox with LinkedIn Sales Navigator’s InMail and messaging features for seamless communication and relationship-building.

3. InMail and Messaging

1. InMail and Messaging are powerful features of LinkedIn Sales Navigator. They allow you to send direct messages to your target leads, even if you’re not connected to them. Use InMail and Messaging to initiate conversations and build relationships with prospects.

2. When sending InMail or using the messaging feature, personalize your messages. Address your prospect by their name and mention something specific to their profile or interests. This shows that you have researched them and increases the chances of engagement.

3. InMail and Messaging should not be one-time communications. Have a follow-up strategy in place. Engage with your prospects by asking questions, providing insights, or sharing relevant content. This keeps the conversation going and nurtures the relationship.

4. Consider the timing and frequency of your messages. Avoid sending messages during busy peak hours. Don’t overwhelm your prospects with too many messages. Find the right balance to ensure your messages are seen and responded to.

5. Focus on providing value to your prospects in your messages. Offer insights or solutions that help them overcome challenges or achieve their goals. This builds trust and establishes you as a knowledgeable and helpful resource.

6. Utilize the tracking and analytics features of Sales Navigator to measure the effectiveness of your InMail and Messaging strategies. Monitor response rates, engagement levels, and conversions. This data guides you in refining your approach and improving your results.

Building Relationships with Prospects on LinkedIn

When it comes to connecting with prospects on LinkedIn, building meaningful relationships is key. In this section, we’ll dive into effective strategies for engaging with your audience through relevant content. We’ll also explore the powerful outreach features within Sales Navigator that can supercharge your connection efforts. Plus, we’ll discover the importance of personalizing your connection requests and InMail messages to establish genuine connections. Get ready to master the art of relationship-building on LinkedIn!

1. Engaging with Relevant Content

Engaging with relevant content is pivotal in leveraging LinkedIn Sales Navigator effectively. To ensure you stay informed, make it a habit to regularly explore your LinkedIn feed for industry news, thought-provoking articles, and updates from your desired prospects. Take initiative by sharing valuable content, such as insightful articles, blog posts, or videos that offer solutions and tips addressing the challenges your prospects encounter. Actively participate in discussions and leave thoughtful comments on posts shared by your prospects and industry leaders. This will not only help you establish your expertise but also foster connections and enhance the visibility of your profile. Pose well-thought-out questions related to the content you engage with to foster discussions and demonstrate genuine interest in learning from others. Create your own content, such as articles or short videos, to showcase your knowledge, grab attention, and position yourself as a thought leader. Engaging with relevant content on LinkedIn is instrumental in building relationships, establishing credibility, and increasing visibility among your intended audience.

In the game of outreach, Sales Navigator features are the superheroes you need to save the day and close those deals.

2. Leveraging Sales Navigator Features for Outreach

Leveraging Sales Navigator features for outreach is a valuable strategy to enhance your prospecting efforts on LinkedIn. By utilizing these functionalities, you can optimize your outreach and connect with high-quality leads. The key features to consider are:

• Advanced Search Filters: Use advanced search filters on Sales Navigator to precisely narrow down your target audience based on industry, job title, location, and company size. This will enable you to find relevant leads within your target market effortlessly.
• Saved Leads and Lead Recommendations: In order to simplify lead management and tracking, you can save leads that match your ideal customer profile for easy access. Sales Navigator also provides lead recommendations based on your preferences, which helps you discover new prospects that align with your target audience.
• InMail and Messaging: InMail messages allow you to directly reach out to prospects, even if you are not already connected with them. To increase engagement, it is crucial to craft personalized and compelling messages. You can utilize the messaging feature to establish initial contact and carry forward meaningful conversations.

By effectively leveraging these Sales Navigator features, you can identify and connect with high-quality leads more efficiently. This will enable you to personalize your outreach efforts and effectively communicate with potential prospects on LinkedIn. To ensure optimal results, remember to regularly track your performance and make necessary adjustments to your outreach strategy.

Make your connection requests and InMail messages as personal as a love letter, but without the creepy obsession.

3. Personalizing Connection Requests and InMail Messages

When utilizing LinkedIn Sales Navigator, it is crucial to personalize connection requests and InMail messages in order to effectively reach out to prospects and cultivate relationships.

To customize connection requests, it is essential to avoid sending generic requests and take the time to personalize them. Clearly state why you would like to connect and articulate how you can provide value. This genuine interest greatly enhances the chances of your request being accepted.

Segmenting your audience by industry, job role, or other relevant criteria before sending InMail messages allows you to tailor your messages to their specific needs and challenges. This enables you to craft personalized messages that resonate with your prospects.

Before reaching out to prospects, conducting research by visiting their profiles, reading their posts, and identifying common interests or connections is crucial. This extra effort helps establish a personal connection and demonstrates that you have taken the time to understand their background.

When crafting InMail messages, it is important to focus on the recipient’s specific challenges or goals. Highlight how your product or service can address their needs and provide value. Avoid using generic templates and use language that is relevant to their industry or role.

To capture the recipient’s attention, utilize a compelling subject line that showcases the value you offer or addresses a pain point. A clear and concise subject line increases the likelihood of your message being opened and read.

If your initial message does not receive a response, it is strategic to follow up. Refer back to your previous message, express continued interest, and offer additional helpful information or resources.

By personalizing connection requests and InMail messages, you display genuine interest in your prospects and significantly increase the likelihood of building meaningful relationships that can lead to successful sales outcomes.

Harness the power of Sales Navigator to uncover hidden opportunities, track rivals, and collaborate seamlessly with TeamLink.

Utilizing Sales Navigator for Market Intelligence

In the realm of LinkedIn Sales Navigator, harnessing its power for market intelligence is key. In this section, we’ll uncover the secrets of utilizing Sales Navigator to track competitors and industry trends, discover new opportunities, and leverage TeamLink for collaborative selling. From gaining insights into your market landscape to uncovering potential leads and fostering team collaboration, Sales Navigator is a game-changer for strategic selling. Get ready to supercharge your sales efforts and stay ahead of the game like never before!

1. Tracking Competitors and Industry Trends

Track Competitors and Industry Trends:

LinkedIn Sales Navigator enables you to track competitors and stay updated on industry trends in real-time. With advanced search and filters, you can easily monitor competitors’ activities, such as updates, posts, and connections. This valuable information helps you gain market intelligence and stay one step ahead of the competition. It allows you to identify new opportunities and potential partnerships. By keeping an eye on competitor and industry trends, you can adjust your sales and marketing strategies accordingly.

You will also receive regular updates and notifications, keeping you informed at all times. Understanding industry trends allows you to engage prospects and customers effectively, while developing unique selling propositions that set you apart from competitors. By collaborating with your team, you can track and analyze competitor activities and industry trends collectively.

By utilizing the tracking capabilities of LinkedIn Sales Navigator, you can maintain a competitive edge by monitoring your competitors and leveraging industry trends to your advantage.

Uncover hidden possibilities and seize new opportunities with LinkedIn Sales Navigator’s powerful features.

2. Discovering New Opportunities

When using LinkedIn Sales Navigator, you have the ability to discover new opportunities. Sales Navigator serves as a valuable tool in helping you uncover potential prospects through advanced search and filters, as well as saved leads and lead recommendations, and InMail and messaging.

With Sales Navigator, you can effectively narrow down your search results by utilizing advanced search functionality and implementing various filters. This feature allows you to specifically target industries, job titles, locations, and more, ultimately aiding in finding new prospects who align with your intended audience.

Sales Navigator allows you to save leads that pique your interest or have relevance to your objectives. It provides lead recommendations based on the leads you have saved, your connections, and your activity. This particular aspect of Sales Navigator aids in expanding your network and discovering new prospects that may not have been previously considered.

By utilizing Sales Navigator, you can send personalized InMail messages to potential prospects, regardless of whether you are connected with them or not. This powerful feature enables you to directly reach out to new opportunities and begin establishing valuable relationships.

When effectively utilizing these features, you can significantly enhance your prospecting efforts and uncover new opportunities for business growth. Sales Navigator equips you with the necessary tools and insights to expand your network and connect with potential leads in a targeted and efficient manner.

Unleash the power of collaboration with TeamLink and take your sales game to new heights on LinkedIn Sales Navigator.

3. Using TeamLink for Collaborative Selling

Using TeamLink in LinkedIn Sales Navigator for Collaborative Selling allows sales professionals to tap into their colleagues’ networks and leverage those connections to reach potential prospects. Here are some key points to consider when using TeamLink:

• Expand your reach: Utilize TeamLink to greatly expand your network and access a broader pool of potential leads. Leverage the connections of your colleagues for new collaboration opportunities.
• Increase credibility: When reaching out to prospects through TeamLink, mention any mutual connections you have in common to establish trust and credibility, making it easier to initiate conversations and build relationships.
• Maximize efficiency: Avoid duplicating efforts by checking if any colleagues are already connected to a particular prospect. This saves time and ensures a streamlined outreach process.
• Promote collaboration: Encourage collaboration within your sales team through TeamLink. Share insights, strategies, and best practices to enhance overall sales effectiveness.
• Track and measure results: LinkedIn Sales Navigator provides analytics and metrics to analyze the performance of your TeamLink activities. Identify areas for improvement.

By effectively utilizing TeamLink for Collaborative Selling, sales professionals can tap into their network’s power, work collaboratively, and achieve better sales results.

Best Practices for Using LinkedIn Sales Navigator

Discover the winning strategies to optimize your LinkedIn Sales Navigator experience in no time! We’ll dive into the best practices that can take your sales game to new heights. From consistent activity and engagement to monitoring and analyzing performance, and even staying compliant with LinkedIn’s policies, we’ll explore practical tips and tricks to maximize your success. Say goodbye to guesswork and unlock the full potential of LinkedIn Sales Navigator with these powerful strategies.

1. Consistent Activity and Engagement

Consistent activity and engagement are essential when it comes to leveraging LinkedIn Sales Navigator for successful sales strategies. To make the most out of this platform, follow these steps:

1. Make it a habit to log into your Sales Navigator account regularly. This way, you can stay updated with new leads, insights, and market trends.

2. Engage with relevant content by liking, commenting, and sharing posts. By doing so, you establish your presence and credibility within your network.

3. Take advantage of the messaging features to connect with prospects and have meaningful conversations. Personalize your messages to make them more genuine and tailored.

4. Consistently follow up with leads and prospects to maintain ongoing communication and nurture relationships.

5. Stay active in LinkedIn groups and communities that are relevant to your industry or target market. Actively participate in discussions and provide valuable insights to establish yourself as a thought leader.

6. Regularly review your performance metrics and analyze the effectiveness of your activities. This will help you identify areas for improvement and refine your sales strategies.

7. Utilize LinkedIn Sales Navigator’s advanced search and filtering capabilities to identify new leads and target specific criteria. Make sure to update your saved leads list regularly to track their activity and engagement.

By consistently engaging with your network, staying active on the platform, and proactively reaching out to prospects, you can maximize the potential of LinkedIn Sales Navigator for lead generation and relationship building.

2. Monitoring and Analyzing Performance

Monitoring and analyzing performance is crucial when using LinkedIn Sales Navigator to measure sales effectiveness. By tracking engagement metrics, such as views, likes, comments, and shares of your content, you can gauge audience interest and interaction. It is also important to measure lead conversion rates to gain insights into sales process efficiency. Analyzing InMail response rates allows you to evaluate messaging effectiveness and make necessary adjustments.

Another aspect to consider is assessing pipeline velocity to identify bottlenecks and areas for improvement in deal closures. Evaluating sales team performance, including individual and team metrics such as meetings scheduled, opportunities created, and revenue generated, can help you identify high-performing members and areas requiring support or training. Tracking competitor insights enables you to uncover new opportunities and gain a competitive advantage by monitoring changes in competitors’ profiles, activities, and connections.

Consistently monitoring and analyzing performance metrics enables data-driven decision-making, refinement of sales strategies, and ultimately better results with LinkedIn Sales Navigator.

3. Staying Compliant with LinkedIn’s Policies

To ensure compliance with LinkedIn’s policies when using LinkedIn Sales Navigator, it is important to follow these key points:

1. Take the time to thoroughly review the LinkedIn User Agreement and Professional Community Policies. By familiarizing yourself with the rules and guidelines for using the platform, you can ensure that you are operating within the parameters set by LinkedIn.
2. Respect privacy and data protection regulations by handling personal information responsibly. This includes obtaining necessary permissions and consent before collecting or using any personal data.
3. Avoid engaging in spamming or sending unsolicited messages. It is essential to only reach out to individuals who have expressed interest or given permission to be contacted. This helps maintain a respectful and professional approach.
4. Ensure that your profile and communications are transparent and honest. Avoid using deceptive or misleading information. It is important to accurately represent who you are and what you offer.
5. Conduct yourself in a manner that adheres to the law and ethics. Avoid any involvement in illegal or unethical activities, such as fraud, impersonation, or harassment. Upholding these standards will reflect positively on your professional presence.
6. Stay informed about any updates or changes in LinkedIn’s policies. By staying up to date, you can adapt your practices accordingly and ensure continued compliance.

Following these guidelines will help you maintain a compliant and professional presence on LinkedIn Sales Navigator.

Frequently Asked Questions

1. How can I generate high-quality leads using LinkedIn Sales Navigator?

LinkedIn Sales Navigator offers advanced lead generation features and methods to help you build high-quality pipelines. To generate targeted leads, make sure to use the LeadBuilder search and apply specific filters such as company, job title, industry, and geography. By saving relevant prospects and their searches, Sales Navigator will provide updates on those leads in your newsfeed.

2. Is it strongly recommended to consider using LinkedIn Sales Navigator?

Yes, if you are serious about sales prospecting and want to maximize your lead generation efforts, using LinkedIn Sales Navigator is strongly recommended. Its premium version offers advanced filtering, job change alerts, and specific keyword mention features, among others, allowing you to reach out to your target audience more effectively and efficiently.

3. How can I save time by using Sales Navigator’s search and save features?

Sales Navigator allows you to save searches and get notifications whenever new prospects matching your criteria appear. By saving time-consuming searches, you can focus on other tasks and have quick access to specific campaigns or target audiences when needed. This feature helps you stay organized and efficient in your lead generation process.

4. Are there any specific benefits for sales and marketing teams in using LinkedIn Sales Navigator?

Yes, Sales Navigator benefits sales and marketing teams by providing extended contact networks, enhanced search features, and the ability to monitor updates from potential buyers. It also allows for better visualizing of pipelines through account maps in Lucidchart, helping teams collaborate and make informed decisions based on real-time information from Sales Navigator.

5. Can LinkedIn Sales Navigator help me find the right decision maker in a target company?

Absolutely. With its advanced filter options and customized sales approach, Sales Navigator provides quicker paths to sales by allowing you to narrow down leads based on region, industry, company size, function, and seniority level. By utilizing its extensive search capabilities, you can identify and connect with the right decision makers within your target companies.

6. How can I make the most out of LinkedIn Sales Navigator’s lead generation features?

To maximize your use of LinkedIn Sales Navigator, consider implementing proven methods such as tagging prospects and leaving notes to keep track of the buying process. Utilize the “View similar” feature to discover similar prospects to your existing customers. Leverage enhanced search features to find leads who follow your company or have posted on LinkedIn. Save your searches and get notifications to ensure you don’t miss out on potential sales opportunities.