If you’re looking to use LinkedIn events effectively, you need to know what they can do for your brand and how they work. This article will provide a breakdown of the key features and benefits that come with using LinkedIn events.
What Are LinkedIn Events?
LinkedIn event is a unique feature that allows professionals to organize and promote events. You can create your event, or you can attend other events that have been created.
LinkedIn Events also makes it easy for professionals to meet and network with others while providing a platform for learning about relevant information from industry leaders via live-streamed presentations. It’s free to create an event, but you must have a LinkedIn profile to do so.
Benefits Of Using LinkedIn Events
There are several benefits of using LinkedIn events which includes:
It’s free to create an event.
This is perfect for individuals who are looking to make their presence known in the industry.
LinkedIn events are a way to network with others.
This is an excellent opportunity for learning and gaining new insights from other professionals in your industry. You can engage with those who have the same level of expertise as you, or those that have been around longer than you. The possibilities are endless!
It’s a great way to promote your brand.
This is a wonderful opportunity for you and your business to gain exposure, as well as build new connections with others in the industry that might help grow both parties’ brands!
It’s an effective marketing tool.
If used properly, LinkedIn events can be an excellent platform for launching new products or services. They are also great for promoting current campaigns and initiatives and generating leads that may eventually turn into new customers!
When To Use LinkedIn Events
There are several times when you should consider using LinkedIn events to promote your business or brand. For example:
- There’s a conference coming up in the industry you want to be a part of.
If there’s an upcoming conference, and your business is looking for visibility in the industry, it may be beneficial to create an event on LinkedIn so that people who are interested can learn about what you have to offer!
- You’ve launched something new or big.
LinkedIn events provide an excellent opportunity to promote your products and services. Use it as a way of generating leads that may turn into new customers later on!
- You’re attending an industry event.
If you are going to be at an upcoming conference or other professional gatherings, consider creating an event so that others who will be in attendance can learn about what you have to offer. You’ll be able to showcase your brand and generate leads without leaving the comfort of your own home!
How to get started with LinkedIn Events?
To get started, go to your LinkedIn page and click on “Admin Tools” in the dropdown, then click on “create an event.”
Once you’ve completed that step, you will be able to fill out all relevant information about your event.
- Event Name
- Time Zone
- Start date/ Start Time
- End Date / End time
- Description of the Event
- Speakers Info
- Broadcast Link
You can also select the visibility of the LinkedIn Event to be public or private.
After completing the information, you will click “Create,” and the event will be posted.
From here, you’ll be able to share the event link with others.
Best Practices To Use LinkedIn Events
Besides creating an event, certain best practices can be used when using LinkedIn events. These include:
Use LinkedIn For Live Q&A
It’s also beneficial to use the LinkedIn Event as a platform for live Q&A. This is because you can answer questions and engage with your followers, which provides an excellent opportunity to build brand awareness. An example of this is to create a live Q&A session, where you answer questions about your industry. You can also possibly use this as an opportunity to showcase new products or services that are in the pipeline!
We recommend setting up an “Ask Me Anything” format so that your followers can interact with you! This will also help you gain new insights and ideas that may lead to future products or services.
Build Your Brand on LinkedIn
It’s also a great idea to use LinkedIn events as an opportunity to build your brand on the platform.
You can do this by providing information about what you and your business have to offer and include relevant links so that they can review it later! This is a wonderful way for potential customers or clients to gain insight into who you are, what you have to offer, and why they should get in touch with your business.
Generate Leads Using LinkedIn Events
You can also use LinkedIn events as a way to generate leads.
This is done by running events that are targeted towards giving away valuable information to your followers, which may lead them to get in touch with you about what they learned eventually.
For example, you could run a webinar that teaches people the basics of something your business specializes in.
Using LinkedIn events is a great way to engage with potential customers and get them excited about what you have to offer without needing to be pushy or aggressive!
We hope this blog post has given you some valuable information about how to use LinkedIn events. It’s a great way to get started with using the platform and building your brand, so consider it when looking for ways to boost visibility! The best part is that LinkedIn is free to use, so you can see if it works for your business.
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