Love it or fear it, artificial intelligence (AI) is here to stay. Resisting it will only push you further behind, simply because everyone is using it to boost their Instagram game. In fact, the market for AI in social media has gotten so big that it’s projected to be valued at close to $12 billion by 2031.
This is because AI can do so many things for you while making your job easier. With the right tools, you can create eye-catching content, gather in-depth insights into your audience, engage in more discussions, and so much more.
If you haven’t included AI as part of your social media arsenal, this is your sign to get started. But before jumping in on the best tools, it’s important to understand how AI and Instagram work together.
How Do AI and Instagram Work Together
Even before the rise of ChatGPT and other mainstream generative AI tools, social media professionals used AI to help them with various tasks for years. For example, many social media scheduling tools use AI to discover the best times to post, which is done through machine learning based on previous post performance and audience behavior.
Another way you may have been using AI without realizing it is through ad management. Many tools use AI technology to optimize your ads, segment your audience, and help you with more accurate targeting.
Of course, there’s no talking about modern AI without covering the popular generative tools that help you with one of the most challenging aspects of Instagram—content creation.
You can now create and post unique content through prompts, cutting down the previously time-consuming photo and video editing process. Not to mention the captions and hashtags that are instantly generated for you.
Meta itself has recently deployed AI tools such as an AI image editor, stickers, and a new chatbot assistant that’s available in the company’s family of apps. Additionally, Instagram leverages AI for its algorithm to ensure the Explore page and recommended content aligns with each user’s interests.
Today, AI and Instagram go hand-in-hand when you want to monetize your Instagram presence and with the use of AI becoming crucial to your growth.
About the Phenomenon of AI-Powered Instagram Trends
Ever since the introduction of interactive AI tools to the general public, regular social media users, creators and brands alike have been utilizing them to share Instagram content. If you didn’t participate, you’ve likely seen them—anime-style selfies and that viral yearbook photo trend that took over our feeds for months.
It seems as if a new AI-powered Instagram trend pops up every day.
AI has definitely transformed the way people create and share content, and how we use social media altogether. There’s now a fine line between what is “real” and what is AI, but social media users seem to be embracing this phenomenon.
To succeed in social media today, you must stay up to date with the latest AI trends and take part in them. And while these trends are constantly changing, it’s easy to conclude that AI itself is no longer a trend but rather a powerful force that has completely redefined not just social media but also our lives.
1. Take Instagram Analytics to the Next Level with AI
Analytics is one of the most crucial tasks of managing an Instagram account, which also means it’s also one of the most tedious parts of the job. With AI, you can easily track and analyze all your Instagram data through auto-generated and easy-to-read reports.
You can use tools like Keyhole, which helps you track all relevant Instagram KPIs by creating customizable dashboards that can be arranged by metric or campaign goals. The tool can also give you a clearer understanding of what type of content resonates with your audience best.
Keyhole can even give you historical data on your Instagram Stories, even if it’s already expired, giving you access to improved insights and data points that were previously inaccessible through manual means. What’s best is that all your Instagram Stories data is organized in a table, making it easier for you to identify your best-performing posts as well as your weak links.
2. Create Attention-Grabbing Visuals with Generative AI
Content creation is critical to your success on Instagram. But only a few businesses have the time and resources to hire an entire team of photographers, videographers, and graphic designers just to ensure their Instagram feed stands out. With generative AI on the rise, creating high-quality content has become more accessible than ever.
With tools like Photoleap by Lightricks, you can transform ordinary photos into unique works of art in a few taps. If you don’t have access to any photos, you can describe anything you want through text, and AI will create your image in a matter of seconds. Plus, If you have unfinished content, you can fill in the gaps with the help of prompts.
Generative AI tools are great for filling gaps in your content calendar and for breathing new life into old content. You can even add motion to still photos, remove and add new elements, and completely change the look of your content.
3. Let Your Creativity Run Wild with AI-Generated Instagram Captions
A good Instagram caption doesn’t just add more context to your post. It also helps communicate your brand story. But sometimes, the pressure of creating a compelling caption every single time can lead to a mental block. In moments like these, you can use AI to generate instant captions that are on-brand and ready for posting.
Tools like Copy.ai analyze your photo and use existing trends and data to come up with a selection of captions that are specifically designed to get maximum engagement. The caption generator lets you fill in details, including your preferred point-of-view (POV) and the tone you’d like to use.
Using Copy.ai ensures you’re in the sweet spot in terms of caption length and that you have just the right emojis to match your content.
You don’t even have to use the AI-generated captions as is. You have the option to use these instant captions as a starting point to snap out of your writer’s block and create captions at a faster pace.
4. Improve Instagram Customer Care with AI-Powered Chatbots
Responding to customer queries and sifting through spam messages in your direct messages (DMs) can take so much of your time. Whether you have a strong social media team or you don’t have the luxury of a big team, it’s impossible to stay online 24/7 just to answer repetitive questions. An Instagram chatbot ensures that your customers get instant responses even when you’re offline.
Today’s AI-powered chatbots are programmed to sound more human than your regular chatbot. Liveperson uses conversational AI to create meaningful conversations with your customers. Aside from providing frequently asked questions, you can create conversation flows to prepare with the best responses, whether people are interacting with you on Instagram or anywhere else.
AI can also help you understand what your customers want by using advanced analytics and available data to ensure you make the right business decisions and therefore it results in more leads for your business.
4. Find the Best Instagram Influencers with AI Tools
You already know that Influencer marketing can help you reach a wider audience and build a stronger connection to your customers. But with the sheer amount of influencers today, it can be a challenge to find the best person for your brand. This is where AI can help you.
AI-powered tools like HypeAuditor provide you with everything you need to run a successful influencer marketing campaign. From discovering and narrowing down your choices to tracking the performance of your campaign—you don’t need to go through multiple tools to manage your campaign.
HypeAuditor uses advanced influencer analytics to give you a detailed overview of each influencer’s audience profile and overall quality. You can also track how your competitors’ influencer marketing campaigns are performing and get a side-by-side comparison of specific brands in your niche.
6. Boost Instagram Ad Campaigns with AI
Instagram ads are essential to your Instagram account’s success. However, deciding what content to boost and creating ads from scratch may take some trial and error before you get it right. By using AI, you can create high-converting ads with minimal effort.
Simplified has a one-click design and caption feature that promises results. All you have to do is type in the important keywords and describe your business, and the tool can generate an ad in minutes.
Simplified empowers teams to create thumb-stopping ads that are easily customizable to fit their brand’s needs and campaign goals.
Conclusion
There’s still a lot of reluctance and fear attached to AI. However, there’s no denying its power and how it can contribute to your brand’s success on Instagram. Without it, there’s no competing with top brands who’ve been leveraging its many uses for years.
Use these tips to help you understand how you can take advantage of AI to streamline your social media management processes and maximize your Instagram presence.
