How To Sell On Facebook Marketplace

How to Sell on Facebook Marketplace

Key Takeaway:

  • Setting up your Facebook Marketplace account is easy and free: Simply create a Facebook profile, navigate to the Marketplace tab, and start selling. Take advantage of Facebook groups and pages to expand your reach and connect with potential buyers.
  • Product research is key to profitable sales: Before posting an item for sale, research the market and competition to determine pricing and demand. Consider niche products that align with your interests or expertise to stand out in a crowded marketplace.
  • Effective listings are crucial to success: Use high-quality photos and detailed descriptions to showcase your products and attract buyers. Offer competitive pricing and respond promptly to inquiries to build a positive reputation and increase sales.


Selling on Facebook Marketplace can be a lucrative venture provided you take the necessary steps to optimize your selling tactics. Make sure you take clear pictures of your products and describe them accurately with useful information like dimensions and condition. Create listings that are easily found by categorizing your products accurately. Additionally, communicate responsibly with your buyers and confirm the details of each transaction before completing them.

In case you’re looking to expand your reach on the platform, you might consider exploring options to purchase Facebook accounts. This approach could potentially help you engage with a larger audience and increase your sales significantly.

It is important to note that according to Forbes, more than 800 million people use Facebook Marketplace each month, making it an excellent platform for selling your goods.

Setting up your Facebook Marketplace account

Setting up your Facebook Marketplace account

Create an engaging Facebook Marketplace profile in just a few simple steps to start selling.

  1. Open Facebook and click on Marketplace from the left-hand side.
  2. Select “Add a photo” to upload your cover photo, then click on “Next” to add a profile picture.
  3. Fill out the necessary information – category, location, and bio to provide more details about yourself.
  4. Verify your account by submitting a government-issued identification card to build trust with your buyers and appear more credible.
  5. Start listing your items for sale and reach out to potential customers near you.

Make sure to include clear and attractive images of your products to increase their appeal.

Pro Tip: Always respond promptly to potential buyers and provide them with honest and detailed information to build lasting relationships. This will lead to positive reviews and more sales in the future.

What to sell on Facebook Marketplace

As you plan to sell on Facebook Marketplace, it’s important to strategize on the items you want to list and sell. Knowing the right products to sell will help you reach more potential buyers and maximize your chances of making a sale. Here are some tips on what to offer:

  1. High-Demand Products: Consider selling products that are trending or often in high demand, like sportswear, electronics, or fashion items. This will attract a wider audience and increase your chances of making a sale.
  2. Seasonal Items: If you have products that are season-bound, then timing is everything. Offer your items when they’re most sought after, for example, winter apparel in the colder months.
  3. Unique and Niche Items: Think of products that have special features and designs that may not be easily found elsewhere. Having unique items will make your listings more noticeable and appealing to potential buyers.
  4. Items in Good Condition: Facebook Marketplace is all about buying and selling second-hand items. Ensure that the products you offer are clean, functional, and in good condition. This will increase the value of your items and create long-term customers.

It’s also good to know that Facebook Marketplace has certain restrictions on items that can’t be sold, like illegal or prescription drugs, firearms, and animals. Lastly, be transparent about your prices and descriptions, take great photos, and respond promptly to interested buyers. This way, you’ll have better chances of reaching your target audience and making a sale.

Sourcing products to sell on Facebook

If your goal is to make money on Facebook, sourcing products to sell on the platform is a crucial first step. Facebook Marketplace offers a vast range of product categories to browse through, making it easy to find items that are in high demand.

Consider purchasing items from wholesale suppliers or local artisans and reselling them on Facebook Marketplace. Your profit margins will depend on the quality and pricing of your products. Additionally, consider attending local garage sales or estate sales to find unique items to resell on the platform. The key to success is to find products that are both in-demand and profitable to sell on Facebook.

Posting on Facebook Marketplace

To post products on Facebook Marketplace, follow these steps:

  1. Log in to your Facebook account and click the Marketplace icon.
  2. Select ‘Sell Something’.
  3. Select the category of your product and provide the necessary details such as price, description, and photo.
  4. Confirm the details of your product and click ‘Post’.
  5. Manage your listings by clicking on the ‘Your Items’ section.

It is important to note that Facebook has strict guidelines on listings in the Marketplace. Always ensure that your products are accurately described, follow the rules and regulations, and don’t engage in fraudulent activities.

When incorporating your products on Facebook Marketplace, keep in mind that potential buyers can see your name, profile photo, and location. Make sure that your account is in good standing, and respond to inquiries promptly.

Finally, did you know that Facebook Marketplace was launched in 2016 in the US, UK, Australia, and New Zealand? It has since expanded to over 85 countries, allowing millions of people to buy and sell on the platform easily.

Pro Tip: Always respond promptly to potential buyers and provide them with honest and detailed information to build lasting relationships. This approach leads to positive reviews and more sales in the future.

Advanced selling strategies

As an experienced seller, you may want to explore more advanced selling techniques to expand your Facebook Marketplace sales. These techniques include:

  1. Showcasing your products in visually appealing ways
  2. Providing comprehensive product descriptions
  3. Offering competitive prices

By utilizing these advanced selling strategies, you can increase your chances of attracting potential buyers and ultimately securing more sales. Additionally, you can interact with customers and provide excellent customer service to establish a loyal customer base. Overall, implementing advanced selling strategies can help you grow and optimize your sales on Facebook Marketplace.

Facebook Marketplace fees

Facebook Marketplace fees

With Facebook Marketplace, sellers can enjoy an easy way to reach millions of potential buyers without incurring any transaction fees. However, there are certain Facebook Marketplace fees that a seller needs to keep in mind while using the platform. Here are six points to keep in mind:

  • Facebook Marketplace does not charge any fees for listing products.
  • Sellers can list products for free, and they can also promote their listings through paid advertising features.
  • Facebook Marketplace does not charge any fees for messaging buyers, but it is important to be responsive to customer inquiries to maintain a positive reputation on the site.
  • There are no fees charged on transactions that take place using Facebook Payments. However, if the seller chooses to use a different form of payment, they may be subject to third-party fees.
  • Sellers may be charged a penalty fee if they engage in prohibited activities or conduct that violates Facebook’s commerce policies.
  • It is important to be aware of the potential tax implications of selling on Facebook Marketplace, as sellers are responsible for reporting their earnings to the IRS.

In addition, Facebook Marketplace has a strict policy against selling certain items such as drugs, weapons, and adult products. It is essential for sellers to review Facebook’s commerce policies and stay up-to-date on any changes to ensure that they are operating within the platform’s guidelines.

Pro Tip: To ensure a smooth transaction process with buyers, it is important to clearly communicate any fees associated with shipping or handling of products.

Who can sell on Facebook Marketplace

Facebook Marketplace is a popular online shopping destination. It offers a seamless platform where sellers can display and sell their products to buyers. If you’re wondering who can sell on Facebook Marketplace, here’s what you need to know.

  • Individuals over the age of 18 can sell on Facebook Marketplace.
  • You need to have a Facebook account to list items for sale on Marketplace
  • You can sell new or used products, but items like drugs, weapons, animals, and adult services aren’t allowed for sale.
  • Business Pages are allowed to sell on Facebook Marketplace. However, they need to comply with Facebook’s Commerce Policies.

Notably, Facebook doesn’t allow all types of businesses to sell on their platform. They prioritize those who comply with their policies. Thus, defying set rules always results in account suspension or permanently banning.

To join the Facebook Marketplace community, follow these steps. Firstly, be over 18 years old, sign up for a Facebook account, and set up a seller profile. Once verified, add items you want to sell, set the price, and publish the item on Marketplace. With Facebook’s extensive user base, it’s a smart way to increase your brand visibility and generate sales.

Are you ready to start your journey on Facebook Marketplace? Don’t get left behind. Join the millions of sellers already making profits by listing their products and services on Facebook Marketplace.


Selling on Facebook Marketplace can be a profitable venture given the right strategies. By leveraging the power of social media platforms, sellers can reach a wider audience, create brand awareness, and increase sales. However, to achieve success, sellers must have a thorough understanding of the platform’s features and algorithms, adhere to the community guidelines, and offer top-notch customer service.

One of the most important factors to consider when selling on Facebook Marketplace is the quality of the product images. High-quality images with accurate descriptions increase the chances of attracting potential buyers and securing sales. Furthermore, sellers must keep prices competitive, respond promptly to customer inquiries, and provide clear communication throughout the sales process.

In addition, sellers should take advantage of Facebook’s advertising features to target specific demographics and increase visibility. Facebook ads help to increase brand awareness, reach new customers and increase sales.

Five Facts About How to Sell on Facebook Marketplace:

  • ✅ Facebook Marketplace is a free platform and charges zero fees to list your items if you sell them locally. (Source: Team Research)
  • ✅ You can sell practically anything on Facebook Marketplace, including vehicles, property rentals, apparel, electronics, and more. (Source: Team Research)
  • ✅ Facebook Marketplace has over one billion monthly active users, and eligible sellers can offer nationwide shipping for products in certain categories. (Source: Team Research)
  • ✅ Anyone can sell on Facebook Marketplace, including entrepreneurs, ecommerce businesses, and brick-and-mortar stores. (Source: Team Research)
  • ✅ Before selling on Facebook Marketplace, it’s important to research your products to ensure they will be profitable. (Source: Team Research)

FAQs about How To Sell On Facebook Marketplace

What is Facebook Marketplace and who can sell on it?

Facebook Marketplace is a platform introduced by Facebook in 2016 that allows users to sell and buy items locally or with nationwide shipping. Anyone with an active Facebook account can sell on Marketplace, including entrepreneurs, ecommerce businesses, Amazon sellers, woodworkers, handmade artists, brick-and-mortar stores, and more.

What are the benefits of selling on Facebook Marketplace?

Facebook Marketplace is a user-friendly platform for selling items to local buyers with the added option of shipping products nationally. It is a safer and more reliable platform than other options like Craigslist. Plus, Facebook Marketplace has a large customer base, with an estimated one billion users each month.

Is there a fee to list items on Facebook Marketplace?

No, there are no fees to list items for sale on Facebook Marketplace if you sell them locally. However, if you offer shipping, you will be charged either 5% of the sale price or a flat fee of $0.40 for shipments of $8.00 or less. Facebook is currently waiving their standard selling fee on all shipped orders through June 30, 2023.

How do I set up a Facebook Marketplace account?

If you have an active Facebook account, you can access Marketplace by clicking on the “Marketplace” tab on the left side of your homepage. If you do not have an account, you can easily set one up by visiting and clicking on “Create New Account.”

What can be sold on Facebook Marketplace?

Practically anything can be sold on Facebook Marketplace, including vehicles, property rentals, apparel, electronics, home goods, pet supplies, and more. Before listing items, it’s important to do some product research to ensure profitability.

How do I post items for sale on Facebook Marketplace?

To post items on Facebook Marketplace, navigate to the “Sell Something” button and select the category that best fits your item. Upload photos, add a description, and set a price. Consider adding shipping options or meeting locations for local sales.

Rajat Garg
Rajat Garg
Rajat is a digital marketing specialist with more than 8 years of experience. Here at SocialAppsHQ, Rajat helps to manage social media campaigns for businesses all over the world and share valuable content through blogging.

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