Facebook ads are a great way to get your message out there. But what type of ad should you use?
This article will show you the different types of Facebook Ads that are available and how they work. You’ll learn about what each type is, when it should be used, and why it works so well. You can also find out more about the benefits of using these ads as well as some tips on how to use them effectively.
The best part is that this article has everything you need to know in one place! It’s time-saving and easy to read with all the information you need at your fingertips. So what are you waiting for? Read on now!
P.S. Do you want to run a Facebook marketing campaign? You need an account on Facebook. If you’re ready to get started right away, check out our Facebook accounts packages and start growing in this social media channel today!
Facebook Image ads
Facebook Image ads are the most basic ad format. They contain only a single image and can be used in multiple different ad types, placements, and aspect ratios. It is easy to use Facebook Image Ads because they can be uploaded and shared from your computer or linked to the URL of a hosted image.
This type of ad can be used for an assortment of campaign objectives like driving awareness to a website, promoting content, encouraging traffic to your website.
Some of the best practices for Facebook Image ads are to upload high-quality images with a good message and make sure the ad has clear text on the image.
Make sure that your Image ads grab your customer’s attention and have a clear call to action.
Pro Tip: We have tested many Facebook images and we found that images with higher contrast and large text work best. Using the Facebook Professional Mode can also unlock more features to run the ads correctly.
Facebook Video Ads
Facebook video ads are a great way to increase interest in your products or services. They can be used to get more information about what you do, the benefits of using your product, and how it works. Video ads drive high audience engagement and even smaller companies can produce simple videos for entertainment purposes that will show off their personality without feeling like an advertisement.
Here are some best practices for Facebook video ads.
- Create something that is relevant to your product or service and has a clear call to action, so people know what they’re getting into when they watch it.
- Make sure the content of your videos matches up with the audience you are targeting. If you want to market higher-end products for an older demographic, you’re going to need a different video than if you’re targeting college-aged students.
- Use Facebook’s targeting options to make sure your ads are seen by the right people. This is especially important for small businesses who might have limited budgets and want to know that their money is being used as wisely as possible.
In our experience of running video ads, we’ve found that it is best to keep the videos under one to two minutes. This is because people who have been browsing Facebook for any amount of time tend to get bored and click away from the content.
Slideshow Ads
Slideshow ads are made up of a series of images that the user scrolls through. They can be used to create an online photo album or highlight products and services for sale, as well as play video content.
The best part about Slideshow ads is that Facebook will automatically create the images and videos for you.
You can also include a call-to-action button at the end of your slideshow to prompt users to click on it in order to be taken directly to another website, or buy something from an online store.
You can even add music to your slideshow to enhance the experience.
This type of ad is also good for e-commerce stores as it allows them to include their store in a slideshow with photos, videos, and music.
Stories Ads
Stories ads are a new Facebook ad format that allows brands to share short videos or other interactive content in a user’s Stories Feed.
Stories Ads are a new and innovative way to share content with your followers in an engaging format, so it may be worth experimenting with this ad type if you have not yet.
When choosing this ad type, it is recommended that your content has a strong visual component and offers people something they can interact with on their phones. This way, more of your followers will be interested in engaging with your post when they see it pop up in their stories feed.
A good tip is to make sure your content is worth watching or interacting with. If it’s not, people will probably skip over it in their Stories feed and won’t engage with your ad at all. To better understand how your audience interacts with your content, consider diving into Facebook engagement analytics. These tools offer insights into who is viewing your featured collections, providing valuable data to tailor your content strategy effectively.
Instant Experience Ads
Instant Experience ads on Facebook are a mobile-only ad format that is designed to help you get customers in the door and experience your business.
You can show customers the best of your business directly in their Facebook News Feed, helping you connect with potential new visitors.
With Instant Experience ads, it’s up to you what to showcase – from a product they may have viewed on social media or attempted to buy online but couldn’t find locally.
The best way to use Instant Experience ads on Facebook is by running a Facebook campaign that focuses on the best products that you want to offer. or services that may be difficult to find locally.
It’s important to make sure your landing page is tailored for mobile, with strong CTAs and call-to-actions directing people back to your website or store locations. You should also use rich media like video in order to showcase the best of what you have to offer.
Carousel ads
Carousel ads allow you to show off your product in a series of images on Facebook’s news feed.
Users can swipe right or left to see the other images in your carousel.
Carousels are a great way for brands and retailers who sell products that have lots of different variations, like clothing lines with many styles and colors.
The main benefit of this type of Facebook ad is that it’s engaging because users can swipe through pictures while being exposed to different products.
Carousel ads are great for showcasing your product line and can be used to drive traffic back to your website or store locations.
If you’re using this type of Facebook ad, keep in mind that people will only see half of the carousel at a time – so it’s best if each image is compelling enough on its own.
We suggest that you add your best products for the first image in your carousel Facebook ad. This is because the first few images or videos are seen more than any others in a carousel.
Collection ads
A Collection ad on Facebook is like a mobile window-shopping experience where, with one tap, readers can scroll through your product lineup and take advantage of the convenience that comes from seeing everything in an at-a-glance manner.
Collection ads is a great way to showcase your product lineup and give shoppers the convenience of seeing everything in one place.
The carousel style ads show multiple images that can be scrolled through with a tap – giving readers an at-a-glance look at what you have to offer, including links leading them right back to your website.
Choose The Right Facebook Ad Types For Your Business!
You now know the different types of Facebook ads that are available to you.
It’s time for a decision- it can be difficult at first, but don’t worry! We’re here with some pointers on how to decide what is best for your business or organization.
The most important thing: figure out the goal of your ad and then determine which type of ad will help you reach that goal.
For example, if you want to showcase a product or service, you’ll want to use a Facebook carousel ad.
The best way is to test out different Facebook ad types to see which will work best for you.
You can check out your competitor’s ads to see what type of Facebook ads they are using. This is because will give you a good idea of which types of ads to use since it is working well for your competitors.
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Conclusion
Today we’ve covered the types of Facebook Ads available to businesses, as well as some best practices for using them.
We hope you’ve found this blog post useful and that it has been informative in helping you decide which type of Facebook Ads is right for your business. If not, please contact us – our team can help guide you through the process so that you know what to do next!
