Video content is becoming more and more popular on social media platforms. LinkedIn is no exception. In fact, recent data shows that LinkedIn users are spending more time watching videos than ever before. That’s why it’s important for businesses to start posting video content on LinkedIn if they want to reach their target audience. In this blog post, we will discuss the reasons why you should be posting video content to LinkedIn!
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Video Content is More Engaging on LinkedIn
What’s one of the most important things you want your content to do? Engage your audience, of course! Luckily, video content is more engaging than other types of content. In fact, four times as many consumers would rather watch a video about a product than read about it.
Not only that, but videos are also more likely to be shared than other types of content. In fact, social video generates 1200% more shares than text and images combined! If you want your content to be seen by as many people as possible, then posting videos is a great way to do that.
LinkedIn Video Builds Trust
When you’re trying to build trust with your audience, video is also a great option. That’s because people can see and hear you, which makes it easier for them to connect with you on a personal level. If you want your audience to trust you and your business, start posting videos! This is especially important if you’re selling products or services.
For example, if you’re a real estate agent, you could post videos of yourself giving tours of properties. This would give your audience a better idea of who you are and what you do. By posting videos, you’re giving your audience a chance to get to know you better, which will ultimately lead to them trusting you more.
Video Content Appeals to Millennials on LinkedIn
What’s one of the most important things you can do to appeal to millennials? Use video content! That’s because this generation is used to consuming content in a visual way. In fact, studies have shown that millennials are significantly more likely than other generations to watch videos on social media.
If you’re trying to reach a millennial audience, then posting videos is a great way to do that. You can post videos about your products, your services, your industry, or anything else you think would be of interest to them.
Video Content on LinkedIn Drives Better Quality Leads
Besides being more engaging and building trust, video content also drives better quality leads. There are few reasons why this is the case. First, videos help you to establish your brand and what you’re all about. If someone watches a video about your company, they’re more likely to remember your name and what you do.
Second, videos give you an opportunity to show off your personality. This can be helpful in attracting the right kind of leads. If you’re a fun and personable person, then your video content should reflect that.
Third, videos help you to build credibility with your audience. If you’re an expert in your field, posting videos can help to show that off. This is especially important if you’re selling products or services.
If you want to drive better quality leads, then you need to start posting video content. It’s one of the best ways to attract and engage your target audience.
Creating Videos on LinkedIn Helps You Be an Authority in Your Industry
If you’re looking to establish yourself as an authority in your industry, LinkedIn is a great place to start. That’s because LinkedIn is a professional network, which means that people are more likely to take you seriously if you’re posting quality content.
And what’s one of the best ways to create quality content? You guessed it: video! By posting videos on LinkedIn, you’re showing that you’re an authority in your industry. You’re also showing that you’re serious about your business and your career.
If you want to be an authority in your industry, start creating videos on LinkedIn. It’s a great way to show off your knowledge and expertise.
FAQs about Why Use Video on LinkedIn
Here are some frequently asked questions about using video on LinkedIn:
Why should I use video on LinkedIn?
There are a number of reasons why you should be using video on LinkedIn. First, it’s a great way to engage your audience. Second, it helps you build trust with your audience. Third, it allows you to show off your personality. And fourth, it helps you drive better quality leads.
How often should I post videos on LinkedIn?
There is no set rule for how often you should be posting videos on LinkedIn. However, it’s generally a good idea to post at least once a week. This will help you stay top of mind with your audience and keep them engaged.
What kind of videos should I post on LinkedIn?
The type of videos you post on LinkedIn will depend on your audience and your goals. However, some ideas include posting product videos, company culture videos, industry news videos, tips and advice videos, or testimonials.
Conclusion
As you can see, there are a number of reasons why you should be posting video content to LinkedIn. It’s important to engage your audience, build trust, and drive better quality leads. There’s no better way to do all of those things than with video. Now that you know the benefits, it’s time to start creating videos for your LinkedIn profile.
