LinkedIn Outreach Guide for Beginners

LinkedIn Outreach Guide for Beginners

LinkedIn may be one of the best social media networks for business and professionals. If you have yet to work with LinkedIn, then it is time that you make an account and start exploring this wonderful networking resource! In this post, we will discuss how to outreach on LinkedIn effectively so that you can get more connections and grow your professional network.

P.S. With a LinkedIn account, you can start outreach to get leads. Check out our aged and verified LinkedIn accounts packages here!

What Is LinkedIn Outreach?

LinkedIn Outreach is a way to grow your business. LinkedIn is the world’s largest professional network with more than 500 million members in 200 countries and territories worldwide. There are many types of outreach depending on what you want, but one thing that every company can benefit from is growing their number of connections.

A good LinkedIn outreach strategy doesn’t just focus on one thing, it’s about finding new connections that will be able to help further your company goals.

Why Use LinkedIn For Outreach?

If you’re wondering why LinkedIn is a valuable place to do your outreach, we’re going to walk through the benefits of LinkedIn over other platforms.

  • LinkedIn is an established social media site for professionals with nearly 500 million members from all around the world
  • LinkedIn allows you to make connections and stay in touch with people across industries by sending them messages or reaching out personally.
  • Unlike other social media sites like Facebook and Instagram where content is primarily personal or entertainment related, LinkedIn is focused on professional networking connections. This means that it can be a great place to promote your business or get in touch with people who you want to do business with.
  • LinkedIn outreach is a great way to grow your network and it’s a lot easier than you might think. This is because LinkedIn is primarily used as a professional networking site, so people are more likely to respond to messages than they would on social media sites like Twitter and Facebook.

Related Post: How to Convert Your LinkedIn Connections To Clients

How To Perform Outreach on LinkedIn

You want to use LinkedIn to outreach to potential connections, but you don’t know how?

Step 1: Know Your Target Audience

Who are the people you want to reach out to? Are they your customers, your competitors, or other businesses in a similar industry that may be able to help you with referrals and introductions?

Tip: You can use LinkedIn’s Advanced Search to find people based on geography, company size and industry.

Step 2: Use LinkedIn Sales Navigator

LinkedIn Sales Navigator

You can use LinkedIn Sales Navigator to find potential connections. This is an excellent resource for sales professionals on how to conduct outreach and identify opportunities in the marketplace.

Tip: You can enter keywords into the search bar and select which industry you want your information about.

Step 3: Send Connection Requests on LinkedIn

connections on LinkedIn

The next step is to send connection requests on LinkedIn. This may seem daunting, so let’s break it down and talk about how you can be strategic in your approach.

Most experts will recommend that you start by sending connection requests to people in your industry. But here are a few more tips for this step:

  • Make sure to include the person’s complete name and company when sending out messages.
  • Include an appropriate message, such as “I listened to your podcast today” or “I’ve read several articles from your website”.
  • Keep it short and sweet! You should only send messages that are under 300 characters.
  • Make sure that you are sending connection requests to people you actually want to connect with, not just anyone who is in your industry.
  • Your outreach messages must be personalized to each individual. For example, if you are sending a message out to someone in your industry, it is important that you mention something specific about them or their company.
  • You should also be sure not to send the same message more than once. Sending messages multiple times can sometimes lead to people getting annoyed and blocking you on LinkedIn.

Related Post: Why Your LinkedIn Connection Requests Get Ignored and How To Fix That

Step 4: Build Relationship With Your Connections

You need to build a relationship with the person you are reaching out to, so it is important that your message be personal and they know who you are. You want them to think of you as someone who cares about their success rather than someone spamming their LinkedIn inbox.

For example, you can start off by saying “Hi [name], I wanted to get your feedback on something. I read that you had a great article about how to grow my business’ website traffic and it reminded me of our conversation back in November.”

The person will appreciate the personal touch, which will make them more likely to respond than if you just randomly messaged them.


You are now equipped with the knowledge you need to start your own LinkedIn outreach campaign and get more qualified leads. Remember, it is not just about sending a cold email or message – that’s only half of the battle.

Experts in LinkedIn outreach take into account their target audience before crafting an initial inquiry so they don’t waste time on prospects who have no interest in what they’re offering. If this was helpful then please share our blog post with someone else looking for clear-cut guidance on how to begin their own successful prospecting process!

Picture of Rajat Garg
Rajat Garg
Rajat is a digital marketing specialist with more than 8 years of experience. Here at SocialAppsHQ, Rajat helps to manage social media campaigns for businesses all over the world and share valuable content through blogging.

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