How to Create and Send LinkedIn Video Messages

How to Create and Send LinkedIn Video Messages

With the popularity of video content on social media platforms, using video messages on LinkedIn has become a powerful tool for personal and professional communication. LinkedIn, known for its focus on networking and business connections, provides a unique opportunity to leverage video messages to build authentic relationships, stand out from the crowd, and personalize your communication.

This article will guide you on how to create and send LinkedIn video messages effectively, along with tips for engaging content creation and best practices for maximizing the impact of your video messages. By harnessing the power of video messaging on LinkedIn, you can enhance your networking efforts and make a lasting impression in the professional world.

Key takeaway:

  • LinkedIn Video Messages allow for personalized communication: Using video messages on LinkedIn allows you to create a more personal connection with your contacts, enhancing communication and relationship-building.
  • Standing out from the crowd: Utilizing LinkedIn Video Messages can help you stand out from other users by showcasing your authenticity and creativity, making a lasting impression.
  • Creating engaging LinkedIn Video Messages: Tips such as keeping your messages concise, maintaining eye contact, using a friendly and professional tone, and incorporating relevant visuals or demonstrations can help you create impactful and engaging video messages.
  • Sending video messages: Learn how to upload your videos on LinkedIn, send them via direct messaging, and share them in posts or comments to effectively leverage video messages as a communication tool.
  • Best practices for LinkedIn Video Messages: Target your audience, analyze and track engagement, and follow up with personalized messages to maximize the impact and effectiveness of your video messages on LinkedIn.

Why Use Video Messages on LinkedIn?

Why use video messages on LinkedIn? Discover the power of personalized communication, building authentic relationships, and standing out from the crowd. Get ready to revolutionize your LinkedIn game and make a lasting impact with each video message you send. Be prepared to witness the tremendous benefits that this innovative form of communication can bring to your professional life. Don’t just blend in, make a statement and connect on a whole new level.

1. Personalized Communication

Personalized Communication is absolutely essential for effective communication on LinkedIn. By incorporating personalization into your messages, you can establish genuine and authentic relationships with your connections.

Personalized messages demonstrate that you have taken the time to understand and connect with the recipient, leading to higher rates of engagement. When you craft your personalized message, it is important to consider the individual’s background, interests, and professional goals.

Highlighting shared connections or experiences can help establish a rapport and facilitate a stronger connection. It is also crucial to identify the recipient’s specific challenges or goals and explain how you can offer value or support.

2. Building Authentic Relationships

Building authentic relationships is crucial for professional success on LinkedIn. Here are strategies to foster genuine connections:

  1. Engage actively: Participate in discussions, share valuable insights, and support others’ content. This active involvement demonstrates interest and commitment.
  2. Personalize interactions: Take time to customize messages and comments. Address people by their names, refer to their specific content, and offer genuine compliments or feedback. This personalized approach helps you stand out and shows interest in the individual.
  3. Be authentic: Show your true self on LinkedIn. Share experiences, challenges, and successes. Being authentic creates trust and relatability with connections.
  4. Provide value: Offer relevant and valuable content to your network. Share industry insights, helpful resources, or assist others. Providing value demonstrates expertise and a willingness to contribute.
  5. Cultivate relationships beyond LinkedIn: Expand your LinkedIn connections by connecting with individuals offline. Attend industry events, schedule virtual coffee chats or informational interviews, or join professional organizations. These interactions deepen relationships.

Remember, building authentic relationships takes time and effort. Stay consistent, genuine, and nurture connections to develop strong professional bonds on LinkedIn.

3. Standing Out from the Crowd

Standing out from the crowd on LinkedIn is important for networking and career advancement. Here are three ways to make yourself stand out:

1. Showcasing your expertise: By sharing valuable content and insights in your video messages, you can demonstrate your knowledge and skills. This will establish you as an authority in your field and attract attention from other professionals.

2. Emphasize authenticity: In your video messages, be true to yourself. This will help build trust and foster meaningful connections with your audience. Avoid pretending to be someone you’re not and focus on showcasing your personality and values.

3. Creating visually captivating videos: To capture attention, ensure that your videos are well-produced and visually interesting. Use high-quality equipment and find an attractive filming location. Consider incorporating relevant visuals or demonstrations to enhance engagement and effectively convey your message.

By implementing these strategies, you can not only amplify your message but also boost your online engagement. If you’re looking for a way to expedite this process, you can also consider options to buy LinkedIn likes. Doing so can give your posts a head start in visibility, ensuring they reach a broader audience more quickly.

Remember to analyze and track engagement to understand what resonates with your audience, and follow up with personalized messages to nurture relationships.

How to Create LinkedIn Video Messages

Ready to level up your LinkedIn game? In this section, we’ll dive into the art of creating LinkedIn video messages, helping you make a lasting impact on your connections. From choosing the perfect equipment to finding the ideal location, to planning your message and nailing your delivery, we’ve got you covered. Say goodbye to plain text messages and embrace the power of video to captivate your audience and leave a professional impression. Get ready to step up your LinkedIn communication game like never before.

1. Choose the Right Equipment

To choose the right equipment for LinkedIn video messages, follow these steps:

1. Use a high-quality camera or smartphone: Ensure your camera captures clear videos. A resolution of at least 1080p is recommended for professional-looking videos.

2. Invest in a good microphone: Audio quality is important. Consider using an external microphone for clear sound. A lapel or shotgun microphone is ideal for capturing your voice.

3. Use proper lighting: Good lighting is essential for a well-lit video. Utilize natural light or affordable lighting equipment to enhance visibility and clarity.

4. Use a tripod or stabilizer: Avoid shaky footage by using a tripod or stabilizing device. This maintains a steady and professional appearance.

5. Consider additional equipment: Depending on your video’s content, invest in props, backdrops, or green screens for a more engaging visual experience.

Having the right equipment is crucial for creating high-quality LinkedIn video messages that grab audience attention and convey your message effectively. Follow these steps to ensure your videos are professional, engaging, and well-received.

2. Find a Suitable Location

When creating LinkedIn video messages, it is crucial to find a suitable location for a professional and engaging video. Here are some tips:

1. Choose a quiet environment with minimal background noise for clear and easy-to-understand messages.

2. Find a suitable location that doesn’t detract from your message. Avoid distracting or cluttered backgrounds and opt for a clean and professional-looking backdrop.

3. Consider the lighting. Natural lighting is best, so find a spot with ample natural light or use additional lighting to ensure you are well-lit.

4. Select a location with minimal movement or distractions to keep the focus on you and your message.

5. Make sure the location reflects your personal or professional brand. Choose a setting that aligns with your message and audience, such as a home office, professional workspace, or relevant outdoor location.

6. Test the audio quality to ensure clear and easily audible voice for your viewers. Use headphones or a microphone if needed.

By finding a suitable location for your LinkedIn video messages, you can create a professional and engaging video that effectively communicates your message to your audience.

3. Plan Your Message

When planning your LinkedIn video message, it’s important to follow these steps to ensure you create an impactful and engaging video.

You need to identify your objective. Determine the purpose of your video: is it introducing yourself, sharing industry insights, or promoting a specific product or service? This will help you focus your message and deliver it effectively.

You should know your audience. Understand their interests, needs, and pain points, and tailor your message accordingly. This will make your video more relatable and engaging for your target audience.

Next, create an outline for your video. Plan the structure and flow of your message, starting with a clear introduction, including supporting points or stories in the body, and ending with a strong call to action. This will keep your video organized and easy to follow.

To keep your audience interested, keep your video concise and aim for a duration of 1-2 minutes. This will help you avoid losing the viewer’s interest and keep them engaged throughout the video.

It’s also helpful to write a script based on your outline. Craft a clear and concise script, and practice reading it aloud for a smooth and confident delivery.

When recording the video, be sure to show enthusiasm. Engage viewers by infusing energy and enthusiasm into your video. Use an authentic, friendly, and professional tone to make a connection with your audience.

If relevant, incorporate visuals or demonstrations such as graphs, charts, images, or props to illustrate your points effectively. This will make your video more visually appealing and help your audience understand the information better.

Don’t forget to include a clear call to action at the end of your video. This could be asking viewers to visit your website, subscribe to your channel, or connect with you on LinkedIn.

After recording, make sure to edit and review your video. Remove any mistakes or unnecessary pauses, and review the final version to ensure it aligns with your objectives and message.

By following these steps, you will be able to plan an impactful LinkedIn video message that effectively reaches your target audience and achieves your goals.

4. Practice and Rehearse

When creating a video message on LinkedIn, it is important to practice and rehearse to ensure that your message is clear, professional, and engaging. Here are the steps you should follow to practice and rehearse your LinkedIn video message:

  1. Prepare your script or talking points.
  2. Set up your recording equipment.
  3. Find a quiet and well-lit location for recording.
  4. Practice speaking clearly and confidently.
  5. Record yourself and review the footage.
  6. Make any necessary adjustments and record again.
  7. Watch the final recording and edit if needed.
  8. Share your video with trusted colleagues or friends for feedback.
  9. Once you feel confident with your practice sessions, record and send your LinkedIn video message.

Practicing and rehearsing are crucial for delivering a polished and effective video message on LinkedIn. Take the time to perfect your delivery and ensure that your message resonates with your target audience.

Tips for Creating Engaging LinkedIn Video Messages

Looking to create powerful LinkedIn video messages? This section is packed with tips to help you engage your audience and make a lasting impact. From keeping your videos concise and focused to maintaining eye contact, using a friendly and professional tone, and incorporating relevant visuals or demonstrations, this section has got you covered. Get ready to take your LinkedIn video messaging game to the next level!

1. Keep It Concise and Focused

When creating LinkedIn video messages, it is important to keep your content concise and focused. This will ensure that your message is engaging and grabs the viewer’s attention. To achieve this, follow these steps:

  1. Identify your main message: Determine the key point you want to convey in your video.
  2. Outline your content: Plan the structure of your video with an introduction, main points, and a conclusion.
  3. Eliminate unnecessary details: Remove any information that does not directly support your main message.
  4. Avoid rambling: Stay on track and avoid veering off topic during your video.
  5. Be mindful of time: Aim for a LinkedIn video message that is around 1-2 minutes long.
  6. Use clear and concise language: Choose your words carefully to deliver your message efficiently.
  7. Rehearse and edit: Practice your video message and make necessary edits to ensure a smooth and focused delivery.
  8. Get to the point: Start your video with a strong opening that immediately captures the viewer’s attention.
  9. End with a clear call to action: Provide a next step for the viewer to take after watching your video.

By following these steps, you can create concise, focused, and impactful LinkedIn video messages.

Maintaining eye contact on LinkedIn videos: Because virtual staring contests are the new way to connect professionally.

2. Maintain Eye Contact

Maintaining eye contact is crucial for creating LinkedIn video messages to establish a strong connection with your audience. Here is how you can effectively maintain eye contact:

1. Position yourself correctly: Sit or stand at a comfortable distance from the camera and align your eyes with the camera lens.

2. Focus on the camera: Direct your gaze towards the camera lens throughout the video. Avoid looking at the screen or yourself to avoid appearing distracted or disengaged.

3. Minimize distractions: Remove potential distractions from your surroundings, such as turning off notifications, closing unnecessary tabs, and choosing a quiet and clean background to stay focused.

4. Practice beforehand: Familiarize yourself with your script or talking points before recording the video. This will help you speak confidently and maintain eye contact without constantly referring to notes or looking away.

5. Be natural and authentic: While it’s important to maintain eye contact, make sure it feels natural and genuine. Imagine speaking to a real person and convey your message sincerely.

Remember that maintaining eye contact in a video may be different from in-person interaction, but it still shows attentiveness and engagement. By following these steps, you can effectively maintain eye contact and create engaging LinkedIn video messages that leave a lasting impression on your audience.

3. Use a Friendly and Professional Tone

Using a friendly and professional tone is essential when creating LinkedIn video messages. It is important to incorporate a warm and approachable demeanor to make the viewer feel comfortable. Maintaining a professional mindset and aligning your tone with the platform and audience’s expectations is crucial.

It is advisable to avoid casual language and slang as it can diminish professionalism. Instead, speak clearly and confidently, conveying your expertise. Using appropriate vocabulary and avoiding excessive jargon will make the content more accessible and understandable.

Building rapport with your audience is essential. Show sincerity and authenticity in your tone, demonstrating genuine interest and enthusiasm for the subject matter. This will help establish trust and credibility. By using a friendly and professional tone, you can effectively engage your audience and leave a lasting impression.

It is important to strike a balance between friendliness and professionalism. Be warm and approachable while maintaining the appropriate level of formality. Always remember that the goal is to create a connection while maintaining professionalism suited for LinkedIn communication.

4. Include Relevant Visuals or Demonstrations

To effectively engage your audience and increase the likelihood of them taking action, it is important to incorporate relevant visuals or demonstrations in your LinkedIn video messages. These visuals not only enhance understanding but also make the video more interesting.

There are several benefits to including visuals in your videos. First, it enhances comprehension. You can show a graph or chart illustrating the data or statistics you mention in the video. This visual representation makes it easier for viewers to understand the information you are conveying.

Incorporating screenshots or images of your work or projects can strongly increase engagement. This allows you to showcase your skills and expertise visually, giving potential clients or employers a tangible representation of what you can do.

Furthermore, demonstrating your products or services in action is a powerful way to capture viewers’ attention. By displaying the product or providing a demonstration, you can showcase its features and benefits in a more compelling way.

Last but not least, including relevant images or videos that support and enhance your message adds visual interest to your LinkedIn video. These visuals can make your content more memorable and appealing to viewers.

To ensure a professional appearance, it is important to use clear, well-lit visuals of high quality. This will make your video stand out and leave a positive impression on your audience. Incorporating these visuals or demonstrations effectively engages your audience, leaves a lasting impact, and increases the chances of viewers taking action.

Sending LinkedIn Video Messages

Ready to take your LinkedIn game to the next level? In this section, we’ll dive into the exciting world of sending LinkedIn video messages. From uploading your captivating videos directly on LinkedIn to sending personalized video messages through Direct Messaging, we’ll cover it all. Don’t miss out on the power of video to engage your connections.

Plus, we’ll reveal how you can share your video messages in posts or comments for even greater impact. Get ready to make a memorable impression on LinkedIn!

1. Uploading Your Video on LinkedIn

Uploading your video on LinkedIn is a straightforward process that can be done by following these steps:

1. Firstly, log in to your LinkedIn account and navigate to your profile.

2. Next, click on “Add profile section” located below your profile picture and select “Featured” from the options provided.

3. After that, click on the “+” icon and choose “Media” from the drop-down menu that appears.

4. From your computer, select the video file that you wish to upload.

5. Don’t forget to provide a title and description for your video as it will provide viewers with context.

6. Deciding the visibility of the video is also an important step. You can choose to make it visible to everyone or limit it to just your connections.

7. Finally, click on the “Save” button to successfully upload the video to your LinkedIn profile.

Following these steps will enable you to easily upload your video on LinkedIn and share it with your professional network. Remember to ensure that your video is relevant to your professional brand and effectively showcases your expertise or achievements.

Send your message directly to their inbox, because who needs another unread notification in their LinkedIn feed.

2. Sending Video Messages via Direct Messaging

To send video messages via direct messaging on LinkedIn, follow these steps:

  1. Open the LinkedIn app or website and go to the messaging feature.
  2. Select the recipient(s) you want to send the video message to.
  3. Click or tap on the camera or video icon in the messaging interface.
  4. If you haven’t already, grant the LinkedIn app or website access to your device’s camera and microphone when prompted.
  5. Once the camera is activated, record your video message in a well-lit area and speak clearly and confidently.
  6. Review and edit the video message if necessary.
  7. Click or tap on the send button to deliver the video message directly to the recipient’s LinkedIn inbox.

Using this method, you can use video to enhance your direct messaging on LinkedIn, making it more personal and engaging.

3. Sharing Video Messages in Posts or Comments

When it comes to sharing video messages on LinkedIn, it is important to keep these key considerations in mind:

1. Content relevance: Make sure that your video message directly relates to the topic of your post or comment. This will help maintain a coherent and focused discussion.

2. Engaging introduction: Begin your video message with a clear and attention-grabbing introduction. This will capture the interest of viewers and encourage them to continue watching.

3. Keep it concise: LinkedIn users appreciate efficiency and professionalism. Make sure to keep your video message concise and focused on the main message you want to convey.

4. Quality visuals and audio: To ensure high-quality video messages, it is worth investing in good equipment. Use a reliable camera or smartphone with good resolution and make sure the audio is clear and audible.

5. Add captions: Consider adding captions to improve accessibility, especially for a wide audience. This will allow viewers to follow along even without sound.

6. Encourage engagement: Prompt viewers to engage with your video message by asking questions or inviting them to share their thoughts in the comments. This will help foster a sense of community and encourage interaction.

7. Respond to comments: When viewers leave comments, be sure to respond promptly and professionally. This will demonstrate active engagement and encourage further discussion.

Target your audience and turn them into engaged connections with these best practices for LinkedIn Video Messages.

Best Practices for LinkedIn Video Messages

Elevate your LinkedIn game with video messages! In this section, we’ll dive into the best practices for creating impactful LinkedIn video messages that will captivate your audience. Discover techniques to effectively target your message, track engagement, and maximize your follow-up with personalized messages. Say goodbye to traditional text-based approaches and unlock the power of video to stand out in the crowd. Let’s revolutionize your LinkedIn communication together!

1. Target Your Audience

To effectively reach your intended audience with LinkedIn video messages, it is important to target your audience. Consider the following steps:

  1. Identify your target audience based on demographics, industry, job title, or interests. By understanding your audience, you can tailor your message to resonate with them.
  2. Research and analyze the preferences and needs of your target audience. This will enable you to create content that addresses their pain points and provides value.
  3. Craft your message with your audience in mind. Use language and terminology that they can relate to and understand.
  4. Highlight the benefits or solutions your audience can gain from your message. Show them how your expertise or product can meet their specific needs or challenges.
  5. Personalize your video messages by using the recipient’s name or mentioning specific details of their profile. This will demonstrate that you have taken the time to research and tailor your message to them.
  6. Consider the tone and style of your video to align with your audience’s preferences. Some audiences may prefer a professional tone, while others may respond better to a friendly and casual approach.
  7. Test and evaluate the engagement and response from your audience. Analyze the metrics to understand which videos are resonating the most and adjust your approach accordingly.
  8. Continuously refine and improve your video messages based on feedback and data. This will help you better connect with your audience over time.

Analyze and track engagement on LinkedIn to know if your videos are getting more attention than that embarrassing photo from college.

2. Analyze and Track Engagement

To effectively analyze and track engagement for LinkedIn video messages, it is important to utilize a variety of metrics and data points. These measurements offer valuable insights into the reach and effectiveness of your video messages, allowing you to better understand audience resonance.

One crucial metric to consider is the view count, which provides information on how many people have watched your video. This metric gives you a sense of the overall reach and interest generated by your video. Combine this with the number of likes, comments, and shares to gain a deeper understanding of the levels of engagement.

Another key metric to focus on is the engagement rate, which measures the percentage of viewers who have taken action, such as liking, commenting, or sharing. This metric helps you assess the level of interaction and interest that your video has generated.

Tracking click-through rates (CTR) is also essential for evaluating the effectiveness of call-to-action prompts within your video messages. By monitoring the number of clicks on embedded links or buttons, you can determine how successful your video is in driving traffic and conversions.

Tracking the average view duration is crucial as it provides insights into viewer engagement. Higher view durations indicate strong interest and retention among your audience.

To optimize your LinkedIn video messages, it is recommended to regularly analyze these engagement metrics and compare them across different videos or campaigns. This analysis will help you identify trends, strengths, and areas for improvement, allowing you to refine your video strategy and create more effective content in the future.

3. Follow-Up with Personalized Messages

Following up with personalized messages is an important step in maintaining a connection established through a video message. By addressing the recipient by their name and reviewing the video message to identify key points and commitments, you can personalize the message and show appreciation for their time and attention.

Additionally, highlighting key takeaways, offering additional assistance or relevant resources, and asking for feedback or confirmation on the content discussed can further engage the recipient.

Based on their response or interests, you can suggest potential next steps or further engagement.

Some Facts About How to Create and Send LinkedIn Video Messages:

  • ✅ Sending video messages on LinkedIn can leave a strong impression on B2B companies. (Source: Our Team)
  • ✅ Including video messages in your LinkedIn strategy can make you and your business more memorable. (Source: Our Team)
  • ✅ Video messages on LinkedIn can help you stand out among the noise and grab a customer’s attention. (Source: Sendspark)
  • ✅ LinkedIn video campaigns have high view rates, and senior executives prefer watching videos over reading text. (Source: Sendspark)
  • ✅ Using tools like Videoform, you can create engaging video messages for LinkedIn by recording yourself, your screen, or both. (Source: Videoform)

Frequently Asked Questions

1. How can I engage with prospects in a personal and entertaining manner on LinkedIn?

You can engage with prospects in a personal and entertaining manner on LinkedIn by sending video messages. Video messages allow you to showcase your company’s personality, deliver human elements such as facial expressions and voices, and create a more engaging and memorable experience for your prospects.

2. What tools can I use to create and send video messages on LinkedIn?

There are several tools available that can help you create and send video messages on LinkedIn. Some popular options include Sendspark, Videoform, and Videoform Chrome Extension. These tools allow you to record yourself, your screen, or both, customize your videos with titles and messages, and easily share them with your prospects on LinkedIn.

3. Why should I use video messages in my LinkedIn outreach campaigns?

Video messages are a powerful sales tool that can help you cut through the noise and make a good impression on your prospects. They allow you to humanize your message, capture attention with engaging copies and thumbnails, and increase engagement rates. Video messages can be used to personalize messages, showcase product descriptions, introduce yourself, follow up with potential clients, and increase your chances of closing deals.

4. How can I send a video message on LinkedIn using Videoform?

To send a video message on LinkedIn using Videoform, follow these steps:

  1. Open LinkedIn Messenger and select a prospect.
  2. Click the Videoform button in your profile.
  3. Start recording your sales video directly from LinkedIn.
  4. Edit and save the video.
  5. Add call-to-actions (CTAs) and customize the thumbnail and link to make your video stand out.
  6. Paste the link in the prospect’s messenger and send it.

5. How can I stand out among the competition on LinkedIn?

To stand out among the competition on LinkedIn, consider using video messages in your outreach. Video messages allow you to create a friendly and inviting conversation, show genuine desire to connect with your prospects, and make a lasting impression. Optimize your profile, write attention-grabbing copies, and stay in touch with your connections to build strong relationships and increase your chances of success.

6. How can I increase sales and achieve my business goals on LinkedIn?

To increase sales and achieve your business goals on LinkedIn, utilize video messages as part of your outreach strategy. Video messages have been shown to have high view rates, and senior executives prefer watching videos over reading text. By targeting customers with personalized videos, showcasing your products or services, and building connections through engaging video marketing, you can create a memorable and impactful presence on LinkedIn and increase your chances of success.

Rajat Garg
Rajat Garg
Rajat is a digital marketing specialist with more than 8 years of experience. Here at SocialAppsHQ, Rajat helps to manage social media campaigns for businesses all over the world and share valuable content through blogging.

Recent Posts