How To Link Instagram To Facebook Business Page

How To Link Instagram To Facebook Business Page

Are you looking to link your Instagram account to your Facebook Business Page and can’t seem to understand how to do it? Worry not; we’re here to help! 

Instagram is a widely used social media platform, boasting over one billion active users. Many social media managers end up having to post the same image separately on their Instagram business account and Facebook business page, making this task quite tedious and annoying. 

Well, you don’t have to face this issue anymore because the integration of Instagram into Facebook Business Suite has streamlined this process, allowing users to manage both Facebook and Instagram from one place. 

Connecting your Instagram account to your Facebook business page enables seamless content sharing with just a tap of your fingers! 

The process of linking your Instagram business profile to your Facebook page is straightforward, and we’ll explain it in quick and easy steps. Keep reading to find out how!

Why Link Your Instagram Account To Your Facebook Page?

There are many benefits to linking your Instagram to your Facebook. In addition to making social media management easier and benefitting the overall customer experience, here are a few more:

Build Customer Trust

When you link your Instagram account to your Facebook page, it reassures your followers and potential customers. Consistent and high-quality content on both your Instagram and Facebook pages assures them that they’re engaging with the same business. This gives your business more credibility. 

Additionally, when they notice consistent content on both Facebook and Instagram, your brand quickly comes to mind, regardless of the social media platform they’re on. This increases your social media presence, providing you with twice the chance to reach a wider audience.

Schedule Posts Across All Platforms

When you link your Instagram account to your Facebook page, you can easily schedule posts between the two platforms. This is particularly useful if you’re managing your Instagram account and Facebook page together as it isn’t time consuming. You don’t have to post content on both platforms separately. 

Respond To Messages Faster

When you link your Instagram account to your Facebook page, it provides the benefit of managing Direct Messages (DMs) from your Instagram account and Facebook page in a single inbox. With Facebook’s inbox features like message filters and message labeling, you can easily prioritize and streamline communication. 

Linked accounts also allow the setup of automated responses, which can simplify and offer seamless interactions with customers and save time. 

Get Better Insights

When you link your Instagram account to your Facebook page, you can analyze metrics and insights more accurately. This valuable information allows you to customize your content and campaigns, pinpointing areas for improvement and strategic adjustment. 

Run More Effective Ads 

Having all your Facebook and Instagram data together (thanks to Meta Business Manager) makes it easier to see patterns in your customer behavior. 

This means you have more information to help you decide where to spend your money for Instagram ads. As a result, you can create and run ads that your audience is more likely to engage with. Plus, you can keep a better eye on your budget. 

You can also use your Instagram followers’ data and how they interact with your profile to build targeted audiences for your Facebook ads. You can read about common mistakes to avoid in Facebook advertising here.  

Moreover, it can be quite basic to run ads directly through Instagram. The real range of targeting, conversion options, and more is only available through Facebook Ad Manager. In short, if you’re not using Facebook Ad Manager for your ads, you’re missing out on ways to make your ads more effective and save money. 

Open An Instagram Shop

To sell products or services on Instagram, you need to link your Instagram account to your Facebook page to set up a shop. Linking your accounts allows you to synchronize business details like your business address, website, and contact information and utilize more inbox tools such as appointment scheduling buttons and donation stickers. 

Before You Begin

There are some requirements to link Instagram to Facebook. Before you start, ensure you:

  • Are the admin of the Facebook page you wish to link Instagram to. 
  • Have switched your personal Instagram account to a business account. 
  • Can log in using your personal Facebook profile, so have your login details ready. 
  • Know your Instagram account username and have the necessary login information available. 

Note that there are two ways to link Instagram to your Facebook page. You can either do it through the settings on your Facebook page or through the Instagram mobile app.

How To Link Your Instagram Account To Your Facebook Page Via Facebook Page Settings

Here’s how to link your Instagram business account to your Facebook page through your Facebook page settings. 

Step 1: Log in to your Facebook business page. 

Step 2: Open the left menu where it says Manage Page, and click Settings.

Step 3: Next, click Linked Accounts on the left menu. 

Step 4: Click on Instagram and click Connect Account.

Step 5: A new window will appear where you can log in to your Instagram profile.

Step 6: Once you’ve successfully entered your credentials, you will be redirected back to Facebook. Select Allow access to Instagram messages in inbox, and click Confirm. Your Instagram and Facebook accounts should now be linked. 

How To Link Your Instagram Account To Your Facebook Page Via Instagram Page Settings

Here’s how to link Instagram to your Facebook business page through your Instagram app settings. 

Step 1: Log in to your Instagram business profile. 

Step 2: Select Edit Profile. 

Step 3: Under Public Business Information, select Page. 

Step 4: A new window will pop up that offers to Create or Connect Page.  

Step 5: You can now log in to your Facebook business page. If you don’t have one, you can create a new Facebook page. 

Step 6: Pick which Facebook page you want to link (if you have multiple Facebook business pages) to your Instagram profile. You will then be redirected to Instagram, where your Facebook and Instagram accounts should be linked.  

How To Link Instagram to Facebook Via Meta Business Suite Or Business Manager

If you’re using Facebook Business Manager, here’s how to link your Instagram business account to it. 

Step 1: Go to Business Settings in Facebook Business Manager.

Step 2: Select Instagram Accounts on the left column (under accounts) and enter your Instagram business handle. 

Step 3: Tap Add and log in to your Instagram account. Your Facebook and Instagram accounts should now be linked. 

How To Disconnect A Facebook Business Page Linked To Instagram

Do you want to disconnect the FB page you linked to Instagram? Here’s how to do it. 

Step 1: Log in to Facebook and click Pages in the left menu.

Step 2: Go to Settings.

Step 3: In the left column, select Instagram.

Step 4: Scroll down and under Disconnect Instagram, select Disconnect.

How To Disconnect An Instagram Account Linked To Facebook

Similarly, you might want to disconnect your Instagram profile linked to your Facebook. Follow these steps. 

Step 1: Convert your Instagram business account to a personal account

Step 2: Tap the three lines on the top right-hand side of the app and click on Settings. 

Step 3: Scroll down and select Accounts Center and click on Accounts. Choose the account you want to remove and click Remove

Step 4: Once the confirmation message pops up, select Continue. If both your Instagram and Facebook account share the same login password, you will have  to change one of the passwords.

How To Share Instagram Posts On Facebook

If you want all your Instagram posts to be automatically shared on Facebook, here’s what you have to do. 

Step 1: Open Instagram and go to Settings → Account → Sharing to other apps. 

Step 2: Click on Facebook and toggle on these settings to share all Instagram posts automatically to Facebook.

What Type Of Posts To Share On Instagram and Facebook

Choosing the right type of posts to share on Instagram and Facebook for your business is crucial for engaging your audience and driving results. While both platforms are visual-centric, they cater to slightly different user behaviors and preferences. 

For Instagram, focus on high-quality, visually compelling content. Given that most people use the mobile app, Instagram is the perfect place to showcase your products and or services with crisp, clean photography or engaging videos. 

Stories are particularly powerful for real-time engagement, so be sure to share some behind-the-scenes content, limited-time offers, and interactive polls and quizzes. Remember, Instagram users expect aesthetically pleasing content that tells a story or conveys a lifestyle. 

While visuals still matter on Facebook, there’s more room for diverse content types. Share detailed posts, customer stories, and longer videos that dive deeper into your business’s values, 

Facebook’s algorithm favors content that sparks conversation and community building, so it encourages user interaction through questions, calls to action, and content that’s likely to be shared, such as relatable memes and informative articles on topics like ‘Best Soaps to Buy’ or ‘Which Online Learning Platform Should I Choose’ where you can read for more insights.  

For both platforms, you can use Facebook Live and Instagram Live to host Q&A sessions, product demonstrations, or share exciting news, which fosters a connection with your audience. 

To maximize engagement and reach on Instagram and Facebook, blend visually appealing content with interactive and informative posts, while staying true to your brand’s voice and story. By doing so, you’ll attract and retain a dedicated following that’s eager to see what you’ll share next. 


Why Can’t I Sync Instagram With Facebook?

It’s most likely because your Instagram isn’t a business account. Make sure to switch to a business profile before attempting to sync it with your Facebook page. 

Can You Use A Facebook Account For Instagram?

You can create an Instagram account using your Facebook login credentials. You can also send profile information like your name, profile picture, username, and avatar to your new Instagram account. 

What Is The Difference Between A Facebook Page And A Business Account?

A Facebook page is for personal use, while a business account (or business page) is used for business purposes. 


Now that you know how to connect your Instagram and Facebook pages, managing your business interactions and customer base is sure to get way easier! 

Rajat Garg
Rajat Garg
Rajat is a digital marketing specialist with more than 8 years of experience. Here at SocialAppsHQ, Rajat helps to manage social media campaigns for businesses all over the world and share valuable content through blogging.

Recent Posts