Do you want to help your website’s rankings perform better?
Not a single webmaster wants lower rankings in Google. As a matter of fact, we all want to be higher in search results because:
- better rankings lead to more organic traffic
- more traffic means higher conversion rates
- and more visitors = higher revenues
The problem?
Most people don’t realize their hosting is holding back their rankings. Think about it:
If you use an old, cheap shared hosting account, it can completely sabotage your site’s performance.
Your web hosting is the foundation for ranking. Without the right hosting, you just won’t rank.
This article is going to explain exactly how cloud hosting impacts SEO and what you need to do to use the cloud to your advantage.
You’ll learn:
- Why Cloud Hosting Changes SEO Performance
- How SEO and Hosting Are Linked
- Cloud Hosting vs Other Hosting Options for SEO
- Must-Have Cloud Hosting Features for SEO
Why Cloud Hosting Changes SEO Performance
Cloud Hosting can work wonders on your website’s SEO performance if you choose the right features.
Cloud Hosting is a real game changer. It’s not just a trendy buzzword. In reality, Google uses over 200 ranking factors to decide where your website appears in search results.
The amazing fact is most of these factors are completely in your control – provided you’re choosing the right web hosting with FreeSSL and Email that uses cloud technology to power your site.
With cloud hosting, you get this cloud-powered architecture which gives your website better performance than traditional hosting.
Let’s look at it this way…
Your website hosting is the foundation of your entire online presence. If the foundation is shaky and weak, it doesn’t matter how nice your home looks, it will eventually fall apart. Your website is the same.
Your hosting choice determines the user experience, the perceived value, the authority and, ultimately, the ability to rank in Google.
Let’s jump into some specific examples of why cloud hosting helps your SEO.
Site Speed is Crucial
Here is something that might blow your mind…
According to SEO research data, only 33% of websites are passing Google’s Core Web Vitals. This means 67% of websites are not meeting the search engine’s requirements.
That’s bonkers.
Cloud hosting lets you access distributed resources in multiple data centers to serve your content faster. Cloud technology optimizes page loading speeds to influence your ranking.
Google is screamingly loud and clear that site speed is a factor for their ranking algorithm. Sites that load in less than 2 seconds will massively outperform slower loading competitors.
Uptime Builds Trust
Think about this for a second.
Every time your site goes down, it’s like you’re telling Google that you’re not reliable and can’t be trusted. Google wants to present its users with sites they can trust.
Cloud hosting will guarantee you far better uptime levels than traditional shared hosting because of this shared cloud technology. Your website will be running on multiple servers simultaneously. If there is a problem on one server, the site will run off a backup server.
The result of this is better uptime, more trust from Google, and higher rankings for your website.
How SEO and Hosting Are Linked
The dirty SEO secret is your hosting choice affects almost every technical SEO factor that Google cares about, such as:
- Site Speed – Cloud hosting will have faster load times
- Server Response Time – Cloud technology has reduced latency
- Uptime – Sites that run on multiple servers
- Security – Cloud hosting has better security measures in place
With an old shared hosting plan, you’ll be fighting against every other website on the server for resources. When everyone hits the server at the same time, your website will crawl to a halt.
Cloud hosting solves this issue by giving you dedicated cloud server resources that can scale as your website needs. Your server response time is consistent, which Google notices.
Another benefit is the fact cloud hosting services use CDNs to provide content from the nearest server location to each visitor.
This significantly improves performance globally.
Cloud Hosting vs Other Hosting Options for SEO
Cloud hosting is very different from shared hosting and traditional hosting. Let’s compare the options for your SEO success:
Shared hosting disadvantages:
- Shared resources with hundreds of websites on the same server.
- Unpredictable performance during times of high traffic
- Limited scalability and security concerns
Cloud hosting advantages:
- Automatically scales during traffic spikes
- Runs on multiple servers for uptime
- Dedicated resources for consistent performance
- Advanced security features
The bottom line? Cloud hosting provides the technical infrastructure you need for serious SEO results.
Must-Have Cloud Hosting Features for SEO
All Cloud Hosting options aren’t the same. Here are the important SEO features to look for:
SSD Storage: Old hard drives are slow, NVMe SSD dramatically speeds up your website
HTTP/2 Support: This allows multiple files to download at once, making your site much quicker to load
Free SSL Certificates: Google is a fan of sites with HTTPS SSL certificates which gives your site a little rankings boost
Caching There are many types of caching so make sure to look for a host that offers: server-level, application-level, and CDN caching
Advanced Security DDoS protection, malware scanning, firewalls, and regular backups. You do not want a hacked website that can get completely removed from Google search results.
Real-World Performance Gains
A study shows that VPS hosted sites are 15-35% faster than sites on shared hosting. Cloud hosting takes this to the next level with its distributed architecture.
Here’s the results you can expect:
When you move your website to a quality cloud hosting plan, you can usually expect the following:
- Faster loading speed – up to 50% faster than shared hosting plans
- Improved uptime – 99.9%+ uptime is standard
- Better mobile performance – critical for mobile-first indexing
- Better Core Web Vitals scores – this is essential for Google rankings
The Compound Effect
Ok. So now you have heard all about SEO improvements and how they help your website.
Small improvements start to compound over time. An improvement in load time of 0.5 second can seem like a small change, but this can result in the following:
- Lower bounce rates
- Longer session durations
- More pages per session
- More engagement with your content
All of these small changes add up. They let Google know you’re giving your users a good user experience and your site will rank higher as a result.
Changing Your Hosting for SEO
Ok, now you’re ready to take the next step with your SEO and hosting.
This is your action plan for better SEO with cloud hosting:
- Do an audit of your current hosting performance with Google PageSpeed Insights
- Choose a quality cloud host with the features we discussed above
- Work out your migration process to the new host – most hosts will help you technically migrate your site
- Monitor your SEO performance and compare it to your old hosting provider
Don’t allow your website’s hosting to sabotage your rankings. The longer you leave it the more organic traffic you are losing.
Now is the Time to Supercharge Your SEO Efforts
Cloud hosting is one of those services that is about more than better performance. Cloud hosting is a real investment in the long-term SEO future of your website.
79% of shoppers won’t return to a website with performance issues. In this modern online world, you can’t risk losing visitors because your hosting sucks.
The global cloud computing market is $360B in size and only getting bigger. It’s big for a reason – it works.
If you’re serious about improving your website’s SEO performance, cloud hosting is not an option – it is mandatory. Upgrade to cloud hosting now and start seeing the results your website deserves.
