LinkedIn is really one of the best sites to promote yourself or your business in the online community. It is a place where recruiters and job hunters meet. There are a lot of advantages that go along with building your own brand on LinkedIn, especially with the connections that you gain over time.
Growing your business might seem hard at first on this platform.
But if you know how to properly handle your connections, it can drastically boost your success quicker. Continue reading below to know five ways on how to leverage your connections in LinkedIn.
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Build a Network on LinkedIn
Forming a network with a lot of people, especially those who are relevant to your brand, is an important step to remember when you are trying to make the most of your LinkedIn account.
It is just like starting up a business in real life, only that this is online. Creating a network with these people will definitely boost your business. Even if they are not related to your niche if they want to connect with you, then just accept it. As long as you know they are someone trusted, establishing more connections with people from other fields will definitely benefit you in the long run.
That is why it is important to regularly check your invitations. It is also better if you already have a set of people in mind with whom you want to connect. You can also start your network by connecting with your colleagues or previous clients who are on LinkedIn.
Once you have build a network on LinkedIn, you can focus on converting your LinkedIn connections to clients.
Interact with the community on LinkedIn
If you don’t get that many invitations from other LinkedIn users, joining and participating in groups will definitely improve your presence in the community. Find relevant groups to your niche and interact with them.
Think about it as talking to people who have the same interests as you. Some of them know more than you about the field and there are also some who know a little less. Regardless, you should always be respectful when you guys are in a discussion.
Once they see that you provide good insights and are very easy to get along with, chances are they would want to connect with your profile. Other than finding connections, you also be able to promote your brand in these particular groups.
Improve your LinkedIn Profile
Another building block in creating a great foundation for your brand through your connections is by making your page visually appealing. It’s more than just ensuring the right combination of colors, the right theme, and creating stunning cover photos.
You also have to consider what design would stand out among the rest. Choose a profile picture that isn’t too bland, but is still within the formal setting. Always think about how you can attract your viewers’ attention when they see your account along with all the other users with the same niche as yours.
Having a visually creative and pleasing profile page that reflects your person/ brand will definitely boost the number of invitations that you will be receiving, especially after you’ve already established that you create high-quality content about your expertise.
Ask For Feedback
Feedback is very important when you are just starting your business, especially if it’s from your connections. Again, interacting with them often is something that you should regularly do, and asking for feedback about you or your profile is a great way of doing that.
Remember, you need to build a strong bond between you and your connections. So you should always listen carefully to their opinions on what they think works and what doesn’t. You can then adjust based on this new set of information that you have.
Nothing will change if you don’t listen to your own audience. Think of their feedback as a way for you to improve and become more successful rather than something they are using against you. It’s always important to keep an open mind when you are doing business. It’s not personal.
Create your own LinkedIn group
Another great way of forming connections is to create your own group. There are two choices that you can choose from when creating your own LinkedIn group. It can either be public or private.
If you decide to create a public group, it will help you get more exposure and reach out to more people because technically anyone on the platform can join it. But if you want it to be more exclusive and to curate your audience, you can also choose to make a private one so that you can gatekeep users from entering your own community.
Whatever you choose, both of them have their own pros and cons. What’s more important is making sure that your group has its own specific focus. You can not just create a group about a general topic like “business” or “marketing.” You have to be more specific than that.
After choosing a specific, unifying niche, it’s now time to choose reliable moderators who can help you manage your group. They should know how to properly engage people in conversations and are consistent in their efforts in posting content in the group. Remember kindness and respect must always be upheld.
Having moderators doesn’t excuse you from being inactive though. It’s still your group so it’s important that you yourself post content and interact with the people in it. This is your chance of getting to know more people, so use it to promote yourself and your brand to them.
FAQs about LinkedIn Connections
Check out the frequently asked questions about leveraging on LinkedIn Connections
How can I get 500+ connections faster on LinkedIn?
There is no surefire way in getting connections faster on LinkedIn. However, there are some things that you can do that can help like networking regularly, posting high-quality content, and interacting with other LinkedIn users.
How many LinkedIn connections can I send per week?
As for now, you can send 100 invitations maximum per week.
What is LinkedIn jail?
You can be put into LinkedIn jail by the administrators if one of your connections reported you for sending inappropriate messages to them or if you have violated LinkedIn’s User Agreement and Community Policies.
