Start engaging with your fans to turn your campaigns viral
“To utilize social media tools effectively and properly, you must absolutely generate spontaneous communications in direct response to what others are saying or to what is happening in that moment. Be yourself. Be conversational. Be engaged.” – Aliza Sherman, Co-owner, Conversify
Most marketers succumb to the pressure of delivering ROI and start to focus only on accumulating more fans on Facebook. They, in turn, lose the sight of the boarder picture i.e. fan engagement which leads to higher lifetime value per fan.
After looking at several campaigns, we have identified some common strategies to increase fan engagement such as
Enabling Virtual Gifts
Marketers – add more such components to your marketing strategy to enhance the engagement levels and make your campaign viral.