You know what… Your fans and their friends are always up for grabbing the Sweepstakes
“Social networks aren’t about Web sites. They’re about experiences.” – Mike DiLorenzo, Director Social Media Marketing, NHL
Facebook today is a temptation, so are the sweepstakes which can take full advantage of the former’s growing popularity.
Through our analysis of several Sweepstakes campaigns, we have figured out some to the best practices to run them successfully:
1. Start with your present fan base: Evaluate the requirements of your present fan base and build a Sweepstake around them
2. Pour creativity: Design the look and feel of the contest to entice more participants
3. Provide value: Even the very well articulated Sweepstakes can fail if you are not providing a real value to the participants
There have been notable instances where marketers have strategically used Sweepstakes to significantly increase fan count and in turn gaining tangible business value. But marketers also have to be cautious about the guidelines from Facebook before running any kind of promotions.
We strictly follow all the guidelines to run Sweepstakes on Facebook, so marketers can now whole heartedly focus on running the Sweepstakes rather than worrying about the adherence hassles.