Clear ‘Call-To-Action’, Timing, and Engagement are a key to every successful social media campaign
We all hear about campaigns with meagre budgets creating rampage and other well invested campaigns taking a toss. To demystify such polar results, we decided to invest in analyzing several successful social media campaigns. During this process we discovered following three ingredients to ensure campaign's success:
1) Clear ‘call-to-action’: Take your fans to the right path
“Social media cause campaigns are most effective when there’s a simple call-to-action and a creative idea.” – Jones, Alex’s Lemonade Stand Foundation
2) Time your content: Form time and content synergies to match the expectations of fans
“Weekends are much more popular than weekdays for sharing posts” – Dan Zarella, Social Media Consultant
Keep an eye on Google trend results, and follow a calendar to post on a day and time when fans are most active.
3) Engage: Acknowledge, be transparent, and solve problems faced by customers
“Engaging in an authentic, meaningful conversation with consumers will be the key to marketing success and growth, even if that means acknowledging negative feedback; transparency is paramount.” – Ron Blake, President and CEO, Rewards Network
Initiating open ended discussions have demonstrated encouraging results
Marketers please create a social media calendar and use applications such as ‘Welcome Tab’ to define a clear ‘call-to-action’.
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