Is Social Commerce really the next big thing?
"The companies that will succeed with social shopping are the ones that have science under the hood.” – Sinan Aral, Stern School of Business, Chief Scientist, SocialAmp
Well, social commerce has been there for ages but, never at a scale like now! Advent of platforms like Facebook and Twitter have enabled scalable word of mouth marketing like never before. These platforms are the backbone to enable strong and lasting relationships between companies and customers. Companies like Amazon realized the value of customer engagement long time back and have leveraged customer’s input into their product recommendation and development e.g. reviews, wish lists + taking feedback on their long-term product roadmap.
Social Commerce on an industrious scale is exciting and can be leveraged by business owners in many simple ways:
Find your loyal customers - use Facebook ads to target your niche
Set up a Facebook Store (use SocialAppsHQ eCommerce app) that provides a way for users to discover your product as well as share it with their friends. You may also drive visitors to your website and get them to register using Facebook Connect. Then, find out their friends to personalize recommendation (if their friends have already tried it) e.g. AirBnB uses connections to recommend places to stay.
Engage by posting wall messages and email to them – talk about offers, product development, respond to customer issues and take their input in product development.
All steps combined can create a closely knit community of your brands advocates which will form the foundation of your long-term success in social commerce.
Do, all above steps again and then, again!
Have you been waiting on the sidelines to get started? Don’t wait any longer! Start using SocialAppsHQ’s eCommerce app now!