Don’t you think your name represents you?
"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks." – Leo Burnett
Are you wondering why your Facebook fan page URL looks like www.facebook.com/pages/123456789/i-do-not-have-a-name-on-facebook ?
Isn’t it difficult to share such a long ‘machine’ URL as is or are you using some URL shortener service before sharing it?
Shorter and more ‘Human’ URLs are easier to remember for anyone, and hence make more impact than a lengthy and ‘machine’ URLs. Shorter URL's can easily be used in promotions, company websites, business cards etc.
Facebook allows page administrator to personalize the page URL. In case, your proprietary name has already been taken by some other page user than you can also file a report with Facebook. Under the clause they will be able to help the actual owner in claiming the name from the other user.
Marketers don’t risk other’s taking your name and go personalize your URL now.