Looking for ideas on Social Commerce?
“If I had to guess, Social Commerce is next to blow up.” –By Mark Zukerberg
Are you looking for ideas on how to leverage social media to boost your online sales? Here are 3 e-commerce companies that you must look at when you craft your own social media strategy -
1. Burberry: This is a distinct, high-fashioned brand that exudes classic style even on Facebook. The Burberry was ranked fourth on the Top Growers chart, adding more than 970,000 fans. By using more photos than words, Burberry captured the attention of Facebook fans with the utter beauty of its products. Pictures from its Spring/Summer 2012 Campaign photo shoot was a fan favorite in March, accumulating more than 25,000 Likes and 500 comments.
2. Amazon: made a significant jump on the Top Growers chart, ranked 6th & added more than 633,000 fans through product promotions and deal advertisements. Amazon.com was very strategic in its engagement last month by combining two tactics that worked for many retailers. Amazon.com not only advertised its goods on Facebook, but also posted questions for fans relevant to the items being featured on its website. This allowed Amazon to grab fan’s attention with certain products and special deals.
3. Beauty.com: made a significant increase in its fan count by a whopping 1523% in March mostly through the promotions of various giveaways and special offers. Building buzz, the cosmetics retailer “teased” an exciting announcement based on the condition that the post get 1,000 likes. This is a clever way to encourage followers and reward them for their loyalty.
Facebook is now the de facto hub for retailers. A majority (58%) of all consumers now research products online before purchasing, and half of those consumers publish comments or reviews online about the products they buy. If leveraged correctly, they can provide a boost to your sales.
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*Top Growers Chart was published by Channel Advisor on March 2012.