Leverage ‘Invite your Friend’ feature to increase ROI?
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends” – Jeff Bezos, CEO, Amazon
Inviting your friends to see some great stuff is pretty much required to map the ‘Social’ feeling on Facebook, and marketers have to realize that without reach there will be no ROI.
Industry experts have often indicated that messages or requests received through a friend connection have much better chances of converting than through any other channel.
Exciting content on the page will make it shareable with invite your friend feature acting as a facilitator. The entire focus should be on ensuring that the ‘buzz’ around the page permeates through the right medium and with the right message.
Marketers, now it’s your turn to strike the balance and create the well-known viral impact with this feature.