Use Facebook relevance to boost performance of your email campaigns
“Email actually drives a lot of the social web activity, through notifications, alerts and more. Email is a great complement to social in that it allows marketers to extend the reach of their messages and identify influencers on their list” –Greg Cangialosi, CEO, Blue Sky Factory
With the advent of social media, customers behaviour has evolved and Facebook has now emerged as the most engaging channel.
On the other side, statistics have demonstrated that an email has higher probability of catching customer's eye versus an update on Facebook due to the EdgeRank algorithm.
Businesses, now, not only seek engagement but also conversions. This requirement constitutes the path of multi-channel strategy.
As part of this strategy, marketers should now augment their email marketing with the relevancy and effective targeting provided by Facebook user profiles.
As a matter of fact, SocialAppsHQ's 'Join our mailing list' lead generation system allows you to leverage Facebook relevance and generate targeted leads. We have even observed that with our system, SMBs are generating ~1500 new customer contacts each day.
Marketers, start leveraging Facebook relevance with all our 19 apps now.