Did you know that Reveal Tab on fan pages can boost the visitor to fan conversion ratio by ~17% ?
“Putting a call to action in front of every visitor to your Facebook page makes a dramatic difference in the number of users to become fans” – Mike Supple, Sr. Social Media Manager, Milestone Internet Marketing
Generally, first time visitors do not get a clear ‘call-to-action’ on fan pages and it translates into lower visitor to fan conversion numbers. To overcome lower conversion rates, businesses' are spending more resources in getting visitors rather than efficiently leveraging the potential of each visit.
Reveal Tab has proven its worth for such scenarios as it provides a clear call-to-action to the vistor to ‘like’ the page and become a fan. It ensures that a non-fan has a limited access to the page content, in turn depicting a clear value for someone to become a fan.
We have observed a ~17% rise in visitor to fan conversion ratio for fan pages using the Reveal Tab. In some cases, marketers have been able to achieve conversion rate of up to 50% by offering great incentives on 'like' activity. With the help of this feature, marketers are also able to drive cost effective campaigns.
So, do away with lower conversion rates and start utilizing Reveal Tab feature to significantly boost your campaign performance.