Are you worried about ROI from Social Media?

Are you worried about ROI from Social Media?

“Social Media is not just a set of new channels for marketing messages. It’s an opportunity for organizations to align with the marketplace and start delivering on behalf of customers”. 

                                                                                   Valeria Maltoni, Principal, Conversation Agent, LLC

Are you worried about ROI? So, is everyone else! We are here to tell you that Facebook marketing efforts can provide you with a great ROI if you are willing to try the following:

1. Offer special promo codes: Communicate the offer on your wall post and direct fans to an offer/coupon tab which has the details. You must always track redemptions to determine ROI.
2. Invite your customers to a webinar: Host a webinar where you address a specific problem or pain of your target market. Have a crystal clear call to action at the end of webinar.
3. Limited time offers: Users feel compelled to take action when there’s a special offer out on the table, and they can only get the offer during a limited time frame.
4. Capture their e-mail addresses: Add an opt-in form to collect user’s e-mail addresses. Tell your fans upfront what they will get if they submit their information.