Are you allowing your fans to express themselves?
“Activate your fans, don’t just collect them like baseball cards.” – Jay Baer, Convince & Convert
Expressing views or sharing feedback with friends is imbibed in human nature and hence, it becomes very important for marketers to facilitate that conversation in order to drive business value.
Every comment by a fan initiates a viral loop as his friends’ will get an update about it through the Facebook Newsfeed. If your content is exciting, it will become a viral success story in no time.
To add to it, the ability to tag friends during conversation is another killer feature which makes Facebook comment system much more powerful and viral than any other ecosystem.
With Facebook comments, anything that fans write is being left under their real name, which spells good news for the marketers as it will allow them to identify trolls and spammers.
What are you waiting for? Provide your fans a launch pad now.