Brands can monitor their mentions in social networks like Facebook, Twitter, blogs, forums, news and thousands of other resources. This broad tracking provides our clients with critical insights and benchmarking ability against competition. They get an idea of how their brand is being spoken about, where issues exist and detailed customer data (who they are, where they live, if they are influencers or not etc).
Our clients have access to similar insights on their competitors. This business information proves critical in coming up with your overall strategy – marketing, supply chain, product features etc. Use of our products will give you an edge that you did not have before. Ability to track social media campaigns, identifying influencers and even listening for confidential chatter about upcoming projects or past results provides excellent gage as to how our clients are doing.
Today, customers do not just call the company to leave their feedback – they often speak about it on forums, social networks and other online channels. Usually, conversation is associated with a complaint, a recommendation or as part of a story detailing something related to your industry. In all three cases, our clients quickly gain access to the details of what is being said about them so it can be passed to the right department (either for research, product development or for response/action.)
For most of our clients, understanding bigger picture is critical and they want to use that knowledge to stay ahead. However, dealing with large data makes it hard for them. Our social media monitoring tool enables them to parse the information, identify key areas to focus on, build out reports and then have them automatically generate and send them to key stakeholders.
Our clients and everyone else is impacted by bad press, erroneous reporting, bad reviews, spam and slander. Their PR teams are now able to leverage our social media monitoring to provide them with a layer of strategic crisis management. Before bad news spirals into a major controversy, our clients can quickly identify the source and react to an incident (either using our post planner or, by taking the discussion offline). For the first time, PR teams can measure the overall impact of issues as well as their efforts because they can track sentiment and volume throughout the crisis.
Almost all of our agency clients utilize SocialAppsHQ’s social media monitoring tool to tag conversations and determine how products are spoken about, used and abused. One clothing client discovered that for customers, color is the most important aspect for their type of products – these insights lead them to build marketing campaign around variety of colors that their brand offers. Other clients have uncovered product faults, issues with supply chain etc.