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Speak out with social media
"Journalists prize independence – not team work.” – Ken Auletta
They say that the world is coming to an end this November! They are always working as detectives in the crime scene! They report even when their microphones are dressed in snow! They hit the event before anyone! They are the new skeptics of our century; the brand ambassadors of all the latest happenings around the world. They are the travelers, the reporters in the plushest and the most disastrous spaces. To top it all, their voices are so stern and convincing that the masses agreeingly nod their heads with them. We’re talking about the journalists and reporters who’re the new celebrities of the common public!
Do you also have to keep your sleeping bag and your bag pack ready to always get going? Does your presence matter every time there’s anything big in your city? Do people die to get into the frame with you while you’re reporting? Well, understand then, you’re a popular face! You’re nevertheless a common professional, but since you’re on the screen, people now know you. As a journalist, it’s always better to socialize and stay connected with the masses (who’re at the grass root level).You’re their mouthpiece. Hence, it’s important you participate and contribute in bits in their everyday lives.
Your job as a journalist is not merely a profession. It’s certainly means a lot more! You’ve undertaken a social duty to support or to speak for the people. The commoners as well as the celebrities are on the social networking sites. You need to develop your fan page too, because your social networking profile can’t accommodate the level of participation you need, to bond with your audience. Work as a social activist and construct your fan page on Facebook. Running a fan page is not rocket science, it works simple with these few ways and provides a greater value.
1. First Impressions
No! It’s not Jane Austen’s first name for her Pride and Prejudice, it’s the imprints you leave behind on the visitor of your page! To become an acknowledged humble public figure, all you need is a perfect welcome page. A welcome page must echo your message; it must display your contributions in the mass media and leave an ever-lasting impression on the viewers’ mind! You can either put on your pictures up there or a tag-line that describes you well, or a video that sums it all up! Make it exciting; raise the ‘like’ counts.
2. Bring on your media-bytes!
Once your fans have subscribed to your page, you can unbar your videos with the ‘multi-videos tab’. While the video tab helps you to put the alienated and individual videos, the multi-videos tab bring together all the loose threads and make it a video gallery. If there’s an event happening, say, a movie festival and you’re a reporter, you can assemble the series of your videos with the ‘multi-videos tab’ and bring alive the event to your viewers!
3. Draw them to what you write!
Writing is the best way to leverage! Without any provocative and outrageous remarks from your tongue, you can attack with your pen! Expose the pen-paper side of you and influence your followers. They must know you’re not a script-parroting journalist, you have an opinion that you can voice out on paper. Bring your blogs on your fan page with the RSS feature. Invite your fans to your thought processes.
4. Update siblings together! 
Your agenda is to reach out more and more people, right! Your message has a missionary overtone, hence the more it is spread, and the more effective it is! You can now integrate your Facebook and Twitter accounts with one click. Tweets tab helps you with it. This is effective and viral.
5. Their votes matter!
Conduct polls to know the number of hands raised and know the demand! You’ve to be curious and always seeking answers from them. This would help you enhancing the quality of your blogs as well as your statistics would create a revolutionary impact on your shows. You’re then not reporting in air. You are aware of what the public thinks! Become their spokesperson.
6. Formulae of research
Be it a power point presentation or a Word document, bring it to the forefront! It doesn’t matter what kind of research you’ve done, you can share it with your people. The Document tab would make your Scribd documents available right on your fan page. Moreover, if you’ve a slide show of your college days, it’s still a research. You can give your Power Points a better place to reside. Powerpoint tab makes your slideshows from Slideshare available to your followers. Share what you’ve gathered so far!
7. Share your captures
You must have traveled a lot as a journalist! Give your fans a better travelling experience by sharing your pictures with them. You can use the Showcase tab to accentuate your page with your pictures (and the places you’ve visited!). Not only does it adorn your page, it also makes your fans a better insight of your career.
Grow with each step. Wish a real reform can come home with social media. After all, it’s an effort to address the masses and uncover truths too.
I hope your views about the social media must have changed! Hope you’re now able to reason with yourself of its worthiness!
Loads of luck!
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