Social media: a perfect publicity space for your movie
“Cinema is a matter of what's in the frame and what's out." – Martin Scorsese
Times have changed and so have the desires! Movies have always been the mirror of the immediate fashions. Moreover, the now generation demands an equal participation in what they’re going to consume. Hence, a movie promotion becomes a Subway salad where the audience wants to have a share of their choice in the final product!
So, when your audience is so demanding; it’s essential for the media promoters to change their modes of approaching the public. The viewers now expect a full authority to re-frame the film, the way they desire and why not! They’re the new directors. After all, the consumers of the new era are far more aware than their predecessors. With awareness, they’ve a sense of authority (and responsibility) too!
The whole world from a 5 year toddler to a 105 year old HAVE a social networking account and they are active on it! Social media is the new window through which neighbors and even far-neighbors and friends can so easily connect with each other. Thus, the emerging world has a sense of growing community. You’ve an altogether different world out there! Hence, movie promotions can better leverage a social networking site than anywhere else!
Social media gives the individual the freedom to opinionate about a film. Directors these days conduct polls and quizzes to consult their fans what kind of posters would they want for a particular film or to suggest them a fitting title for their movie. The job of the audience is no more to sit back and watch; in fact they choose and decide the menu on their platter themselves! So, is there anything more to explain! A movie promotion needs a fan page and the opinions of its would-be audience to be crafted their way, thus serving them proper!
Create a fan page for your movie on any of the networking sites and learn here how to work on it!
1. Give an introduction
Your fan page is solely about your movie project. Make sure you introduce yourself in the right way! The welcome page of your movie should exhibit what it stands for. Bring out the very spirit of the film. The visitors on your page must understand on their first click what kind of a movie is it! Address to the right people. You don’t need fans in abundance, only the ones who have the faculty to watch your film. So, your welcome page becomes crucial to gather the right kind of people in your fans list.
2. Lights, camera, action!
You can unlock those treasured glimpses of your exclusive trailers. After making your fans fill up the sign-up form, allow them to peep into those offline action and the drama underwent while making the movie. You can use the multi- video tab to bring alive all the unseen scenes and fun on the sets. Also, the feature can help you getting comments from your fans. Assemble your individual videos and serve your fans a full movie from behind-the-curtains! Further, you can put some of your press conferences and your interviews regarding the film to heighten the sensationalism!
3. Portfolio for your page
“Pictures speak louder than words” is a commonly heard phrase. Ever wondered why? It’s the pictures that capture the animated moment into a still one. It’s the pictures that capture them to enliven them again! While videos can put up a great show, pictures simplify the drama…making it easy to comprehend for the viewer. You can use the ‘showcase tab’ to make an album of the important events and happy moments you shared with your team while shooting. It helps humanizing and making a stronger connects with the audience.
4. Surveys and polls: Excellent measures
Some people can be humble while remarking you on your mark sheet. So, do not leave any scope for any kind of judgment! You must conduct polls to know the counts of the particular demands. Polls and surveys are the best marketing tools to measure one’s working techniques. They’re quite telling of the public desires and the “trends”. So, catch up with the polls tab.
5. Wed your accounts!
Make your Facebook and Twitter family, make them one! Yes, you can now stick your accounts together and keep them active at the same time! We understand it is time consuming to keep on check with both your popular accounts. Hence, Tweets tab is here for you to manage your accounts well. While you update one, the other follows up the very data itself. So now, marry them with this feature!
6. Unwrap that box!
Unfurl the ribbons on that gift box and make it available for your fans, for free! It doesn’t cost you a penny and you can make your fans your volunteers. Your fans would be now able to send the virtual T-shirt of your movie to their friends. It produces a viral effect. The gifts tab make you acknowledge in the unknown arena too. Also, it’s a great way to interact and create a relationship with your fans.
You don’t have to work like a typical marketer. Movies often form relationships with people, thus as the creator of the fan page for your movie, you’ve to be humble. Work straight from your laptop, don’t appoint an assistant. You cannot afford to cheat the audience. So, listen to what they say.
If you’ve all this, I’m going to be your fan very soon!
May this make your Lady Luck smile!
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