How to do SEO for your Facebook Page?

Many businesses are using Facebook as a second home page, and that second page can be used to drive the people who like your business to their Web sites. But how do you get people to notice your Facebook business page?

Follow these tips to optimize your Facebook page for search engine optimization (SEO):

  1.  Use Keywords –



  • In the information section about your business

    • When you write information about you or your company below your avatar, pepper it with the keywords people would use to find a company or service similar to yours on the internet. Be as specific as possible while still creating a description that’s grammatically correct and well written.



      • Tip: - Use the Info tab on your page to include more keywords and metadata about your business. When you create a page for a business, you can include a company overview and a mission statement. If you create a page for a public figure, you can include personal information and interests. Add keywords to the text in the sections that people would use to find a similar business or service. Remember that each tab has a unique URL, which makes it easy for you to add your Facebook URL to an e-mail signature or create a link on one of your other Web sites.



      • In the name and title of your Facebook page –

        • Photos captions and event listings –

          • When you write information about you or your company below your avatar, pepper it with the keywords people would use to find a company or service similar to yours on the internet. Be as specific as possible while still creating a description that’s grammatically correct and well written.





        • Tip: - Use the Info tab on your page to include more keywords and metadata about your business. When you create a page for a business, you can include a company overview and a mission statement. If you create a page for a public figure, you can include personal information and interests. Add keywords to the text in the sections that people would use to find a similar business or service. Remember that each tab has a unique URL, which makes it easy for you to add your Facebook URL to an e-mail signature or create a link on one of your other Web sites.


         

        2.  Add URLs in your wall posts-

        Whenever you write something on your wall, add a link to a page on your site where users can find more information. The additional link adds relevance to your Web sites in a search and gives your business page more relevance-number of links is one criterion search engines use in ranking pages.

        You can add a URL by clicking the Link icon underneath the Publisher text box. No search engine can see a URL you enter in this way. Always add URLs directly in your wall posts, for SEO purposes.



         

        3.  Add keywords to photos captions and event listings –

        When you add photos to an album on your Facebook page, to an album on your page, include keywords in the captions you create for your photos.

        • If you’re a wedding and event photographer posting a photo of a recent event, include your name in the caption as well as the town and city in which you live. You can also add keywords when you post an event on your Facebook page.

        • If you’re announcing a webinar, include keywords related to the subject of the event as well as any applicable URLs.

        • 5.  Create more inbound links for your business page- Search engines rank pages according to the number of inbound links they have. Whenever you create a blog post, be sure to include links to your Facebook page business page. You can also include a link to your Facebook page on your Web sites and include the link in other social media outlets you use, such as Twitter.

          6.  Draw as many people to like your page as you can-

          When a Facebook user likes your page, this information is listed on the fan’s page complete with a reciprocal link to your business page, which acts as another inbound link for your page.

          7.  Encourage fans to comment on your posts and like them –

          When a fan posts a comment or clicks the Like icon, Facebook links the user’s name with your business page, which gives the page, in essence, more relevance and popularity.



           

          These tips help you with SEO in Facebook as well as on Google. Hope you all love these tips on using SEO to get your Facebook business page noticed. So follow these steps and let us know your comments, suggestions and questions below.

           

          Cheers

          SocialAppsHQ







About the Author

Rajat is founder at SocialAppsHQ. He did his MS from Stanford and worked in exciting roles at Amazon & DataSphere earlier. When he is not at work, you may find him biking or, flying Cessnas'

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